Boucher college slide deck september 21st, 2011
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The document discusses social media marketing and online marketing strategies. It covers topics like the four Ps of marketing, how social media has changed consumer behavior, principles of effective marketing content, and tools that can be used for social media marketing. It emphasizes creating relevant and personalized content for delivering the right messages to customers through various social media platforms and blogs.
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This document provides social media best practices and guidelines for 5LINX representatives. It discusses the importance of having a presence on major social media platforms like Facebook, Twitter, YouTube, and Instagram due to the large number of daily users. The document emphasizes using social media to directly sell products and build relationships. It provides tips for creating engaging and shareable content, focusing on helping others rather than overt selling. Representatives are encouraged to participate in online conversations and strategically connect with people discussing topics relevant to 5LINX's business opportunities and products. The goal is to have a consistent social media strategy that builds quality relationships over quantity.
Social Media as a Means for Career and Business Development
This document discusses how social media can be used for career and business development. It notes that social media has transitioned from a push medium to a two-way conversation. To get noticed, one needs to create relevant content and brand themselves as an expert through blogging, videos, social networks and more. The key is to listen to customers, tell your story with emotion, and regularly share useful information to build authority and expertise in your field.
Facing Facebook for Small Business
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
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Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
Marketing to the Connected Generation through Social Media
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Small Business Best Practices Presentation - How to Effectively Market you Bu...
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through engaging content like blog posts, videos, and webinars. Business should promote this content using social sharing to bring visitors to optimized landing pages with calls to action to collect leads. Tracking social media metrics will help measure return on investment from these efforts. The document advocates for an inbound, pull-based marketing approach using social media to engage customers and prospects.
Small business best practices presentation - how to effectively market your ...
This document provides guidance on effectively marketing a business using social media. It discusses establishing a presence on key social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It emphasizes using social media to generate leads through high-quality, engaging content and calls to action. Content should be optimized for search engine visibility and promoted across social networks to pull in visitors. Landing pages and forms can then convert visitors into leads for the business.
Social media
Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.
Twitter lec5
Here are 3 key things I noticed about each account:
Harvard Biz: Focuses on sharing thought-provoking articles and insights about business/leadership; Tweets several times per day; Engages with followers by responding to questions.
American Express: Highlights customer service, rewards, and deals; Shares branded content and photos; Engages customers and answers questions in real-time.
Red Cross: Raises awareness about ongoing relief efforts and encourages donations; Provides emergency preparedness tips; Quickly responds to concerns and offers assistance during crises.
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Boucher college slide deck september 21st, 2011
- 2. Lecture I • the changing consumer • social media overview • online marketing overview • writing for web & blog • marketing your content • tools
- 3. HOla • bill greenbaum • vancouver • VP marketing integra nutrition.
- 6. Four ‘Ps & T’ • Product • Price • Promotion • Place Tribe
- 7. “Technology doesn't win but it sure gives you a chance at marketing.” by william greenbaum
- 8. Principle #1 Organic word-of- mouth, people caring about your brand
- 9. Principle #2 Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
- 10. Definitions • Simple = media for social interaction. • More = blending of technology and social inter- action for the co-creation of value.
- 14. If facebook were a country it would be the second largest on the planet.
- 15. Way Too Much! • 50, 000 LinkedIn users • 200,000,000 blogs • 75 million Tweeters
- 17. blogs animoto link wheels press releases directories facebook article marketing contests / promotions youtube adwords
- 19. Gracias
- 20. R U HAPPY?
- 21. • Ping.com • Hootsuite Tools • TweetDeck • Wordpress • Mail Chimp, Constant Contact or aWeber • Flikr • Alexa • HubSpot