A Bose case analysis refers to a detailed examination of Bose Corporation, a company that specializes in the design, manufacturing, and marketing of high-quality audio equipment, including speakers, headphones, and sound systems. A Bose case analysis typically covers various aspects of the company, such as its history, organizational structure, market positioning, and competitive landscape.
The analysis may also examine Bose's financial performance, including revenue, profitability, and growth prospects. Additionally, a Bose case analysis may delve into the company's marketing strategies, distribution channels, and product development processes, among other key areas.
Overall, the goal of a Bose case analysis is to gain a comprehensive understanding of the company's strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform strategic decision-making and identify potential areas for improvement.
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
This document outlines a marketing campaign by Nike to promote a new women's basketball product line. The campaign's goal is to encourage women basketball players to "Be Ball. Be You" by owning their passion for the game despite challenges and criticism. The campaign uses videos and contests on social media to showcase players' skills, dedication, and competitive spirit. It also features interactive displays in stores and public spaces to increase awareness and engagement. The overall messaging celebrates the players' love of the game and encourages them to succeed on their own terms.
This digital strategy outlines Bose's plans to leverage celebrity endorsements and emphasize their high-quality sound across social media platforms like Facebook, Twitter, Instagram and Pinterest. The strategy aims to position Bose as the premier brand for speakers and headphones by targeting audiences aged 12-45 and creating an emotional attachment to build lifelong customer relationships. An estimated $400,000 budget over 12 months will fund advertisements, SEO and content promoting Bose's products.
The document provides a situation analysis for The North Face brand, including a SWOT analysis. It summarizes that The North Face is a leading outdoor apparel brand owned by VF Corporation. While apparel manufacturing has declined, VF Corporation has grown to $7 billion in revenue. The SWOT analysis identifies strengths like brand recognition and product diversity, weaknesses like high prices, and opportunities like investing in sustainability and partnerships with sports teams. The greatest opportunity is expanding marketing to college students in the Midwest US.
The document discusses the merger between Anheuser Busch and InBev in 2008. It provides background on the two companies pre-merger, including financials which showed InBev had better margins. An integration plan aimed to realize $1.5 billion in synergies through cost reductions, distribution networks, and best practices. Post-merger financials showed improved profit margins and EPS. The combined company AB-InBev achieved merger goals through synergies and managing cultural transitions during integration.
This document provides an overview of the history and operations of Nike, Inc. It discusses how Nike originated as Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman to import Japanese-made running shoes. The company grew significantly over the decades as it shifted manufacturing overseas and developed innovative shoe designs. By the 1980s, Nike had attained 50% of the US athletic shoe market and went public. The document also briefly outlines Nike's portfolio of brands, organizational structure, products, and external factors influencing the company.
Ontela PicDeck offered transferring pictures from phones to networked devices and services like Facebook and Twitter. It aimed to bridge the gap between phones and PCs. The document analyzed potential customer segments for PicDeck through creating qualitative personas - Sarah the parent, Steve the professional, and Regina the teen. It selected targeting youth like Regina who want photos on their PCs instantly for social networking. Key themes of new, fast, and easy were identified for this segment. Risks of relying solely on qualitative personas without quantitative data were also discussed.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
This document outlines a marketing campaign by Nike to promote a new women's basketball product line. The campaign's goal is to encourage women basketball players to "Be Ball. Be You" by owning their passion for the game despite challenges and criticism. The campaign uses videos and contests on social media to showcase players' skills, dedication, and competitive spirit. It also features interactive displays in stores and public spaces to increase awareness and engagement. The overall messaging celebrates the players' love of the game and encourages them to succeed on their own terms.
This digital strategy outlines Bose's plans to leverage celebrity endorsements and emphasize their high-quality sound across social media platforms like Facebook, Twitter, Instagram and Pinterest. The strategy aims to position Bose as the premier brand for speakers and headphones by targeting audiences aged 12-45 and creating an emotional attachment to build lifelong customer relationships. An estimated $400,000 budget over 12 months will fund advertisements, SEO and content promoting Bose's products.
The document provides a situation analysis for The North Face brand, including a SWOT analysis. It summarizes that The North Face is a leading outdoor apparel brand owned by VF Corporation. While apparel manufacturing has declined, VF Corporation has grown to $7 billion in revenue. The SWOT analysis identifies strengths like brand recognition and product diversity, weaknesses like high prices, and opportunities like investing in sustainability and partnerships with sports teams. The greatest opportunity is expanding marketing to college students in the Midwest US.
The document discusses the merger between Anheuser Busch and InBev in 2008. It provides background on the two companies pre-merger, including financials which showed InBev had better margins. An integration plan aimed to realize $1.5 billion in synergies through cost reductions, distribution networks, and best practices. Post-merger financials showed improved profit margins and EPS. The combined company AB-InBev achieved merger goals through synergies and managing cultural transitions during integration.
This document provides an overview of the history and operations of Nike, Inc. It discusses how Nike originated as Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman to import Japanese-made running shoes. The company grew significantly over the decades as it shifted manufacturing overseas and developed innovative shoe designs. By the 1980s, Nike had attained 50% of the US athletic shoe market and went public. The document also briefly outlines Nike's portfolio of brands, organizational structure, products, and external factors influencing the company.
Ontela PicDeck offered transferring pictures from phones to networked devices and services like Facebook and Twitter. It aimed to bridge the gap between phones and PCs. The document analyzed potential customer segments for PicDeck through creating qualitative personas - Sarah the parent, Steve the professional, and Regina the teen. It selected targeting youth like Regina who want photos on their PCs instantly for social networking. Key themes of new, fast, and easy were identified for this segment. Risks of relying solely on qualitative personas without quantitative data were also discussed.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.
Product Launch - ON Running Marketing Plan Senka Švraka
Orbico will introduce the ON Running brand of running shoes in Croatia. To launch the brand and increase awareness, Orbico will use in-store merchandising, grassroots activities supporting a local celebrity ambassador, paid social media and PR, guerilla marketing, sponsorship of running events, and developing an in-store "Shoe Finder Machine" to help customers. The largest portions of the October 2021 - April 2022 marketing budget will go towards social media activities, guerilla marketing, and supporting brand initiatives and trade events.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
This document provides an overview of Samsung Electronics and its operations in India. It discusses Samsung's history and growth into a global electronics conglomerate. In India, Samsung started operations in 1995 and has since grown to be a market leader in various consumer electronic products. The document also outlines Samsung's branding and marketing strategies that have helped it become one of the most recognized brands worldwide.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Eddie Bauer has experienced many ownership changes and strategic shifts since its founding in 1920. It filed for Chapter 11 bankruptcy in 2009. While known for its outdoor clothing, it struggled with frequent changes to its merchandising strategy that alienated core customers. Currently, it aims to revamp its image as rugged outdoor wear and regain customer trust through a return to basics.
Google is best positioned in the voice wars due to Google Assistant's top market position, while Apple's Siri is the weakest positioned as it takes third place. The document discusses the different market positions of Google, Amazon, and Apple for voice assistants, with Google holding the top spot on Android devices and Siri being most popular on iPhones. It recommends that for Apple to strengthen its position, it needs to take innovative action to differentiate Siri from its competitors.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
The document discusses the New York Times' implementation of a paywall in 2011 and lessons learned. It covers the Times' background, early results of the paywall which generated 390,000 paid subscribers, and a SWOT/PEST analysis. It considers options like all-access vs exclusive content models and concludes the paywall was a temporary measure for the declining newspaper industry and that the Times' future success requires embracing changes for the digital era.
This document provides a summary of a marketing project for CeraVe lotion. It profiles the target customer, Amy Gilbert, and discusses insights from primary research including usage observations, shop-alongs, and Nielsen data. Key findings are that customers typically find CeraVe through a dermatologist's recommendation and become very loyal users. They value that it is not oily and helps conditions like eczema. However, customers want easier packaging for on-the-go use and clearer visibility of certifications on packaging. The document also summarizes secondary research that provides additional context on CeraVe customers.
Young adults drink vodka for socialization but want premium quality at an affordable price. Svedka is perceived as a bottom-shelf brand. The document proposes positioning Svedka as a premium brand through sleek new packaging, positioning it as "good enough for upscale settings but cheap enough for more casual settings." A 9-month, $4 million campaign in Boston would feature this message across print, TV, online, and transit ads. The goal is a 20% increase in Svedka's market share by appealing to young adults beyond just college students.
This document provides an analysis of Tide detergent's campaigns in the US and India. It discusses Tide as a flagship brand of P&G known globally for over 60 years. The challenges it faces include intense competition, price wars, and low market share in some markets. The document outlines a strategic analysis of Tide in the US and India, examining the external environment, internal strengths and weaknesses, and provides a marketing plan comparison between the two countries. It proposes a new campaign for India targeting rural women ages 18-54 with communication objectives of making people aware of a new washing method and associating Tide with effective and cloth-friendly washing.
Netflix faced significant issues in 2011 including losing 800k subscribers, a nearly 500% drop in stock price, and poor public relations. The document analyzes Netflix's strengths and weaknesses using the McKinsey 7S framework. It finds Netflix has a flexible structure but struggles to align short-term strategies with its long-term streaming focus. Strengths include its library, algorithms, and infrastructure, while weaknesses are in marketing, customer service, and content partnerships. The document predicts Netflix will address issues through a new CMO, eliminating DVDs, new partnerships, and leadership changes.
Marketing case study on procter & gamble (P&G)Rahbar Haque
Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837. It primarily specializes in cleaning agents and personal care products. P&G operates by continuously studying customer needs, investing in R&D to innovate products, ensuring high quality, reserving shelf space, and spending on advertising. It has a wide range of brands across categories like laundry, dish washing, hair care, and more. While P&G has had success, it faces threats such as heavy reliance on developed markets, imitable products, limited online presence, slowing dividend growth, and falling behind competitors in areas like sustainable development.
Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
This document provides a creative brief for an advertising campaign for Adidas' Woven Tubular Runner shoe. The campaign aims to increase Adidas' brand preference over Nike among millennial males and enhance Adidas' image as a fashion brand. The Woven Tubular Runner will be positioned as fashionable yet comfortable. The campaign theme is "Weave Your Style. Weave Your Dream." and will use imagery to associate the shoe with fashion and lifestyle. A 30-second TV commercial and print ad will be created with a combined $320k budget.
This document discusses targeting younger audiences for Bose through social media. It proposes using Pinterest to showcase products, Twitter for real-time engagement, and Instagram for imagery to attract followers. It allocates $500,000 to the social media strategy, with $200,000 going towards developing profiles on Pinterest, Twitter and Instagram, and $300,000 to SEO and Google AdWords. The end goal is to make Bose the top brand digitally and outcompete others in the market.
Beats Electronics wants to expand its target audience beyond just Millennials. It proposes broadening its marketing strategy to include more family-style and senior-focused advertisements. This will allow it to inspire and connect emotionally with 50% of the US population. The plan includes creating relatable imagery for older audiences, using inspirational stories, and introducing Baby Boomers to Beats products and brand.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
The document provides an overview of Netflix, including its history, vision, mission, financial status, culture, management structure, operational plans, expansion efforts, and innovation. Key points include that Netflix was founded in 1997 and has grown to over 50 million subscribers globally by 2014. It has expanded from DVD rental by mail to become a leading global streaming service and creator of original content like House of Cards. The company aims to become the best global entertainment distribution service through expanding its licensing and markets worldwide.
Product Launch - ON Running Marketing Plan Senka Švraka
Orbico will introduce the ON Running brand of running shoes in Croatia. To launch the brand and increase awareness, Orbico will use in-store merchandising, grassroots activities supporting a local celebrity ambassador, paid social media and PR, guerilla marketing, sponsorship of running events, and developing an in-store "Shoe Finder Machine" to help customers. The largest portions of the October 2021 - April 2022 marketing budget will go towards social media activities, guerilla marketing, and supporting brand initiatives and trade events.
A Digital Marketing Strategy for Spotify Maura Hickey
This is a digital strategy for Spotify, delving into a situation analysis, customer analysis, competitor analysis, external factors, objectives, digital marketing channels strategy and tactics, measurement and control and strategy implementation.
This document provides an overview of Samsung Electronics and its operations in India. It discusses Samsung's history and growth into a global electronics conglomerate. In India, Samsung started operations in 1995 and has since grown to be a market leader in various consumer electronic products. The document also outlines Samsung's branding and marketing strategies that have helped it become one of the most recognized brands worldwide.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Eddie Bauer has experienced many ownership changes and strategic shifts since its founding in 1920. It filed for Chapter 11 bankruptcy in 2009. While known for its outdoor clothing, it struggled with frequent changes to its merchandising strategy that alienated core customers. Currently, it aims to revamp its image as rugged outdoor wear and regain customer trust through a return to basics.
Google is best positioned in the voice wars due to Google Assistant's top market position, while Apple's Siri is the weakest positioned as it takes third place. The document discusses the different market positions of Google, Amazon, and Apple for voice assistants, with Google holding the top spot on Android devices and Siri being most popular on iPhones. It recommends that for Apple to strengthen its position, it needs to take innovative action to differentiate Siri from its competitors.
Digital Media Marketing For Headphone BrandsIffort
Digital marketing ethos needs to be carried out in a well thought out process.
Here is the 360 degree overview of the digital campaign for international audio brand like Skullcandy on the Indian webosphere.
The document discusses the New York Times' implementation of a paywall in 2011 and lessons learned. It covers the Times' background, early results of the paywall which generated 390,000 paid subscribers, and a SWOT/PEST analysis. It considers options like all-access vs exclusive content models and concludes the paywall was a temporary measure for the declining newspaper industry and that the Times' future success requires embracing changes for the digital era.
This document provides a summary of a marketing project for CeraVe lotion. It profiles the target customer, Amy Gilbert, and discusses insights from primary research including usage observations, shop-alongs, and Nielsen data. Key findings are that customers typically find CeraVe through a dermatologist's recommendation and become very loyal users. They value that it is not oily and helps conditions like eczema. However, customers want easier packaging for on-the-go use and clearer visibility of certifications on packaging. The document also summarizes secondary research that provides additional context on CeraVe customers.
Young adults drink vodka for socialization but want premium quality at an affordable price. Svedka is perceived as a bottom-shelf brand. The document proposes positioning Svedka as a premium brand through sleek new packaging, positioning it as "good enough for upscale settings but cheap enough for more casual settings." A 9-month, $4 million campaign in Boston would feature this message across print, TV, online, and transit ads. The goal is a 20% increase in Svedka's market share by appealing to young adults beyond just college students.
This document provides an analysis of Tide detergent's campaigns in the US and India. It discusses Tide as a flagship brand of P&G known globally for over 60 years. The challenges it faces include intense competition, price wars, and low market share in some markets. The document outlines a strategic analysis of Tide in the US and India, examining the external environment, internal strengths and weaknesses, and provides a marketing plan comparison between the two countries. It proposes a new campaign for India targeting rural women ages 18-54 with communication objectives of making people aware of a new washing method and associating Tide with effective and cloth-friendly washing.
Netflix faced significant issues in 2011 including losing 800k subscribers, a nearly 500% drop in stock price, and poor public relations. The document analyzes Netflix's strengths and weaknesses using the McKinsey 7S framework. It finds Netflix has a flexible structure but struggles to align short-term strategies with its long-term streaming focus. Strengths include its library, algorithms, and infrastructure, while weaknesses are in marketing, customer service, and content partnerships. The document predicts Netflix will address issues through a new CMO, eliminating DVDs, new partnerships, and leadership changes.
Marketing case study on procter & gamble (P&G)Rahbar Haque
Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837. It primarily specializes in cleaning agents and personal care products. P&G operates by continuously studying customer needs, investing in R&D to innovate products, ensuring high quality, reserving shelf space, and spending on advertising. It has a wide range of brands across categories like laundry, dish washing, hair care, and more. While P&G has had success, it faces threats such as heavy reliance on developed markets, imitable products, limited online presence, slowing dividend growth, and falling behind competitors in areas like sustainable development.
Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
This document provides a creative brief for an advertising campaign for Adidas' Woven Tubular Runner shoe. The campaign aims to increase Adidas' brand preference over Nike among millennial males and enhance Adidas' image as a fashion brand. The Woven Tubular Runner will be positioned as fashionable yet comfortable. The campaign theme is "Weave Your Style. Weave Your Dream." and will use imagery to associate the shoe with fashion and lifestyle. A 30-second TV commercial and print ad will be created with a combined $320k budget.
This document discusses targeting younger audiences for Bose through social media. It proposes using Pinterest to showcase products, Twitter for real-time engagement, and Instagram for imagery to attract followers. It allocates $500,000 to the social media strategy, with $200,000 going towards developing profiles on Pinterest, Twitter and Instagram, and $300,000 to SEO and Google AdWords. The end goal is to make Bose the top brand digitally and outcompete others in the market.
Beats Electronics wants to expand its target audience beyond just Millennials. It proposes broadening its marketing strategy to include more family-style and senior-focused advertisements. This will allow it to inspire and connect emotionally with 50% of the US population. The plan includes creating relatable imagery for older audiences, using inspirational stories, and introducing Baby Boomers to Beats products and brand.
boAt is an Indian company founded in 2014 that markets affordable audio and lifestyle products. It started with earphones and headphones and has expanded its product range to include wireless speakers, smartwatches, and other accessories. boAt is known for its good quality products with stylish designs at competitive prices. It uses both online and offline distribution channels and has a strong social media presence. The company's marketing strategies that have contributed to its success include a focus on digital marketing, partnerships with influencers, celebrity endorsements, and expanding its distribution network across India. boAt aims to continue growing by launching new product categories and expanding into international markets.
Bosch justified changing its name in India from MICO to Bosch to create brand synergy and leverage MICO's brand equity. However, MICO had 50 years of brand recognition that could not be replaced in 5 years. While dual branding as MICO Bosch seemed feasible, research found customers remember only one name. Bosch's brand migration campaign targeted employees, customers, media and opinion leaders through various communication channels like direct marketing, roadshows, and advertisements. For its large aftermarket audience, Bosch used unconventional methods like erecting structures on highways and distributing promotional goods. Though awareness increased, Bosch recall remained low and it took 7 years to reach all customers. Continuing communication is needed to fully transition the
BestBuy Digital Strategy Final PresentationJoe Levin
Best Buy is a large electronics retailer founded in 1966 with over $43 billion in annual revenue. It has the leading market share in key technology categories and over 180,000 employees worldwide. Best Buy aims to expand its customer base and online presence through social media marketing. The strategy involves creating video reviews on YouTube, monitoring social media for brand mentions, and allocating 35% of the budget to Facebook ads.
Best Buy Digital Strategy Final Presentation Joe Levin
Best Buy is a major electronics retailer founded in 1966 that currently has over 180,000 employees and 4,000 stores worldwide. It aims to grow further through acquisitions, expansion, and building its online presence. Best Buy's core customers are between ages 25-54 with a household income of $75,000. It faces competition from other retailers and economic conditions. Best Buy's social media strategy focuses on video reviews, monitoring mentions, and using platforms like Facebook, Twitter, YouTube, and Google AdWords to build relationships and drive awareness, traffic, and sales.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document summarizes Beam Inc.'s approach to using social media. It discusses how Beam thinks about consumers as a "TV network" and aims to engage them to share brand stories. It outlines Beam's social media team and strategy. It also explains how Beam uses NetBase's social media analytics to monitor conversations, measure campaign results, and inform marketing efforts like those for Maker's Mark and Hornitos. Finally, it summarizes the social media response to Beam's acquisition announcement by Japanese company Suntory.
Social Media Strategy in Business - Real EstateSusan Stewart
The document provides information on developing an effective social media strategy for business. It defines social media as a communication tool and discusses how traditional marketing uses interruption tactics while new digital marketing focuses on engagement and dialogue. The document then gives statistics on internet and home buying trends to show the importance of social media. It provides examples of successful social media strategies from companies like Dell and Starbucks. Finally, it outlines specific strategies for platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive business goals.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
The document discusses how brands can create and distribute branded content through partnerships with media companies like VICE Media and Babelgum, highlighting examples of how brands like Philips and Sony have partnered to create branded films and series distributed both online and offline to engage audiences. It also covers trends in branded content, with brands wanting to create custom content and have more control over its distribution beyond user generated sites like YouTube.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013ICEEFEST2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
Buzzfeed began in 2006 as a viral content website known for shareable lists, quizzes and videos. It has since expanded into more serious journalism while maintaining a strong focus on data and metrics to understand audiences. However, Buzzfeed faces challenges in transitioning from entertainment-focused content to quality journalism and establishing credibility while remaining dependent on social media referrals and native advertising revenue. Its future success will depend on producing cutting-edge news, diversifying audiences, and strengthening its brand identity and trust beyond just being a source of viral content for millennials.
B&O on Facebook, CBS (Master electives 2011)Rune Sørensen
The survey of experienced B&O Facebook users found that:
1) Most owned multiple B&O products but visited the page infrequently, indicating a lack of engaging content.
2) Over half felt B&O did a poor job responding to posts and comments, showing neglect of social media interaction.
3) Users were split on preference for short responses/likes versus longer answers, but most wanted some acknowledgment.
4) Few currently discussed product issues on the page due to lack of feedback, but many would share ideas for recognition.
5) Most did not feel B&O took comments seriously but still felt part of the B&O community through other users.
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
This document is a market analysis report for Beats by Dre. It analyzes the company's success in branding itself as a status symbol in the headphone industry. However, compared to competitors, Beats' products are of lower quality but higher priced. The report recommends that Beats improve quality, expand customization options, and control pricing to attract new customers and sustain the business. It also suggests gathering consumer feedback to better understand wants and likes.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
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3. • The market for headphones was booming in
November 2017
• Several people had been considering
changing their listening devices because of
the widespread use of smartphones and
music streaming services like Spotify and
Apple Music
• Consumer electronics businesses'
technological advancements led to better
feature sets and more affordable costs,
producing a $6 billion global headphone
market each year.
OverviewoftheAudio
EquipmentIndustry
4. 1964
Bose was founded
by Amar Bose
1975
By this year, the
Bose 301s were the
best-selling speakers
2000
Introduction of the
Bose Quiet Comfort
(QC) headphones
2017
By this year, Bose
had expanded its
distribution
History ofBose
7. CompetitorAnalysis
Beats concentrated more on advertising by
using internationally recognized athletes and
celebrities in order to capture 62% of the
market share for high-end headphones
• Lady Gaga and Justin Bieber are two
examples (Dolan, 2017)
• Beats dominated the premium headphone
market with a 62% market share in 2017, as
opposed to Bose's 22% market share
8. Briefoverview
ofBeats
-Founded in 2006 by Dr. Dre and Jimmy
Iovine.
-Acquired by Apple in August of 2014 for $3
billion.
-Only the Beats Studio Wireless Headphone
has noise-cancelling technology.
"Hear What You Want" ad campaign:
-Featured prominent sports figures.
-Also, the campaign ran during the NFL x
Bose partnership, leading to Colin
Kaepernick being fined $10,000 for wearing
his Beats to a postgame interview.
9. BEATSVSBOSE
The average consumer rating for Bose is
higher than Beats. Additionally, Beats' number
of reviews for the Beats Studio and Beats
Solo3Wireless headphones on Amazon and
Best Buy are higher than Bose.
***These two are important to note because online reviews
at retailer websites was ranked #1 for important sources of
information that is utilized by consumers for the purchasing
decision. Source: compiled by casewriter from company websites
11. "BETTERSOUNDTHROUGHRESEARCH"
Bose has recognition through its noise-cancelling technology, and
positions itself as a brand with premium, high-end products that
utilize noise-cancelling technology.
12. ● Advertising Spending: averaged $200
million in recent years.
● Through 2015, Bose had an in-house
advertising program that partnered up
with outside agencies as needed.
● Late 2015: Grey Advertising appointed as
Bose's "global creative agency."
● Bose also partnered with the National
Football League to become the "Official
Headphone and Headset of the NFL."
○ Numerous NFL players, such as Russel Wilson,
have been featured in advertising.
Positioning&MarketingEfforts
13. Bose'stargetaudience
VALUES
Demographics
INTRESTS
Age: 25-54
Gender: Male and female
Income: Middle to high income earners
Education: College educated
Occupation: Professionals, executives,
and business owners
Location: Urban and suburban areas
Behaviors
PERSONALITY
LIFESTYLE
Health conscious
Active
Enjoys music &
Technology
Quality
Excellence
Prestige
Innovative
Sophisticated
Discerning
Travel
Fitness
Technology
Regularly
purchase hi-end
technology
14. SWOT
Strength
• Stellar brand reputation
• Innovative products like Noise Cancelling Headphone
• Diversified portfolio ranging from headphones to
speakers to home theaters
• Strong visual identity
• Large distribution network
Opportunities
• Growing market for wireless audio
• Emerging markets
• Partnerships & Collaborations
• Product line extensions
• Technological Advancements
Weakness
• Premium priced products
• 2nd position in Headphone market
• Heavy reliance on Advertising
• Heavy dependence on Technology that might take
years to develop
• Perceived boring designs
Threats
• New Entrants
• Changing technology can make products obsolete faster
• Negative Reviews or Brand Image
• Shift in consumer preference
• Acquisition & Mergers
15. e s t l e
P
• Trump takes
office in
January 2017
• Longest streak
of economic
growth in 20
years
• Increase in
disposable
income of
Americans
• Shifting buyer
behavior as
more
consumers
switch online
• Mass
customization is
taking the world
by storm
• Cultural
movements
such as BLM,
#MeToo, and a
rise in
environmentalis
m leads to
higher expected
brand values
from consumers
• New music and
musicians make
a breakthrough
in 2017
• Digital device
ownership
growing among
teens
• Increase in paid
social media
advertising
• Tik Tok is
released
• Tax Cuts and
Jobs Acts of
2017 slashes
tax rates for
corporations
and individuals
• Music
Modernization
Act improves
songwriter
royalty rates
from digital
streaming
platforms
• US withdraws
from the Paris
Climate
Agreement
• Funds for
Environmental
Protection
Agency are cut
by almost 30%
17. Bose’s current $200 million in
advertising is seeing little returns in
market share. Although many
consumers rate Bose as a superior
product, Bose struggles to
communicate that value to the
market. Bose needs to invest in a
new communication strategy that
will reinforce its brand persona.
CommunicationStrategy
Alternative #1: Investing in New
18. #1Communications
Strategy
Pros
• Strong potential to change customer
perception.
• Increase Bose visibility, generate sales,
boost loyalty, and improve authority as
market leader who rely on research and
innovation, “Better sounds through
research”.
• Differentiates Bose products from Beats
through advertising messages and
communication strategies
Cons
- May leave little room/funds left for
innovation and new products.
- Mislead Bose orientation toward R&D and
innovative technologies
- High Advertising costs may not be
sustainable in the long run
- Communication alone may not be enough
to differentiate Bose products from Beats,
especially if they have very similar products
19. For this group of customers, this
purchase is a high-involvement
purchase. Research has shown
that the effect of ads is weak for
high-involvement products.
Instead of relying on advertising to
retain market presence, we can
reduce our ad spending and
instead reallocate to expanding
product portfolio and R&D.
ProductResearch& Development
Alternative #2: Investing in
20. #2Research
& Development
Strategy
Pros
• Focuses on Bose’s strength – quality,
something that harder for Beats to replicate
and allows for more differentiation
between ourselves and Beats
• Maintains Bose’s competitive advantage
of innovative-oriented approach
• May improve cost-effective spending in
the long run, as improved products can
drive sales and reduce the need for
expensive advertising.
Cons
- Awareness for new products might be hard to accomplish,
which may lead to a short-term decline in sales as
advertising spending is reduced and resources are
redirected toward R&D.
- R&D costs exceed the profit
- Provide competitors an opening to imitate and communicate
the new tech more efficiently, which lead to losing market share
in a rapid environment.
- New technology/innovation doesn’t guarantee the success of
the outcome, and consequently sales and revenues.
- High quality products are the entry fee to any competitive market,
however holding on a competitive advantage and
communicating it effectively to the right customer is what
makes the real difference for customers and competitors
24. Aneffectivecommunication strategyputsthecustomerfirst
To stay culturally relevant, Bose needs to shift its communications strategy to
meet shifting consumer values
Changing Customer Values in 2017:
• 75% of consumers want brands to be authentic
and humorous on social media
• 62% of Millennials are more likely to be loyal
customers, if a brand engages with them on
social networks
• 54% of consumers read product reviews online
before purchasing
• 9 in 10 Millennials would switch brands to
one associated with cause
customers want brands to be:
Relevant
Engaging
Customer-proven
Purpose-driven
=
27. If we want to meet Millennials and Gen Z
where they're at, we need a social media
strategy that is consistent and enhances
Bose’s presence on consumers' mind.
Some social media campaigns could
include:
• Having customers create playlists which
will be featured on Bose's social media.
• Everyday consumers showing how
Bose products enhances their everyday,
at work, fitness, etc.
EstablishAnInteractive
socialmediastrategy
28. OfferSocialProof
As mentioned in the case that high
involvement products require
intense customer
research; thus, providing customer
-to-customer reviews or UGC will
raise Bose chances among
customers to be the first
choice to consider for a
headphone or other audio
equipment.
29. Focuson innovation in
advertising
Bose customers value product
quality, and since headphones are a
high-involvement product, they most
likely spend hours researching a
product before purchasing. To aid in
that decision process and to
effectively communicate value, Bose
can make their educational
advertising more creative and
culturally connected.
34. encouragebrandtrials
Offer a trial period for
Bose products or a trade-
in/recycling program where customers
can trade in previous Bose
or competitors' headphones for
a discounted Bose
product. Sustainability is a growing
area of concern in 2017, and Bose can
communicate their initiative in
sustainability through such a program.
35. Immersive
promoevents
We can create immersive
experiences for customers to
try Bose products whether
headphones, speakers,
etc. Examples of these can be
soundproof pods to try
out different speaker types,
virtual concert experience, and
silent-type disco events to
try headphones.
36. InvestGlobally
Although Bose is well-known in the
US, there are opportunities for Bose
to become a global leader. They
can focus on localized campaigns
and partner with local retailers to
reach new emerging markets.
37. Partnershipsand
sponsorships
Bose needs to find partners
and spokespeople who represent their
brand values well. Examples of
partnerships include:
- Celebrities who are famous globally
- Music festivals, sports events,
record companies
- Leaders and organizations in the
digital, technology and businesses spaces
- Podcasts geared towards music or tech
- Global music education programs
giving students access to high-quality
audio equipment and trainings
38. New Social Media
Campaign With Advertising
Focused on Superior
Innovation + Influencer
Activation
Increase Personalization
and Customization on
Website +
Improved Customer Service
Establish Strong Content
Marketing Strategy to
transform Brand Perception
by year1
Immersive Promotional
Events Throughout the US
Establish Strong
Loyalty Programs to
Improve Retention and
After-Purchase Experience
(Brand Trail and Trade-in)
New Product Line to
innovate & improve
By year5
New Sponsorships and
Partnerships
Invest Globally with Global
Campaigns and Retailers
by year10
Implementationtimeline
39. KeyProjections
10th Year
5th Year
1st Year
Current (2017)
37%
29%
24%
22%
Market
Share above
$100 Price
point
$6.8B
$5.1B
$ 4B
$ 3.8B
Revenue
1,000,000
500,000
100,000
87,846
Followers
85%
82%
75%
70%
Brand Aware
ness
40. CurrentStrategyVsNewStrategy
Pricey Product with
heavy focus on
Technology
Perceived boring looks
Failing to effectively target
younger audience
Limited focus on building
community & engaging
customer
Only utilizing sports
influencers
Targeting a less price
sensitive segment
Changing brand perception
Focused segmentation and
targeting
Broader collaboration and
influencer plan
Build and engage
community on all platforms
41. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, and infographics & images by
Freepik.
Gauri Surti
Do you have any questions?
42. Appendix– Projectionscalculations
Forecast: Global headphone market to grow at a CAGR of 5.46% during the period 2017-2021 - Technavio's Analysts
Projected Revenue = Previous Year's Revenue * (1 + Yearly Growth Rate)
Projected Market Share = Previous Year's Market Share + (Projected Units Sold by the Company / Total Units Sold in the Market) X100
*Assuming no key disturbances in market and Beat's market share stay same
Projected Revenue (in billions)
Projected Market Share
Growth Rate
Assumption
Year
$3.8B
22%
7%
0 (2017)
$4.006B
23.54%
6%
1 (2018)
$4.283B
24.99%
7%
2 (2019)
$4.617B
26.33%
7.50%
3 (2020)
$4.848B
27.61%
5%
4 (2021)
$5.109B
28.79%
5.50%
5 (2022)
$5.418B
29.87%
6%
6 (2023)
$5.827B
31.14%
7.50%
7 (2024)
$6.183B
32.18%
6%
8 (2025)
$6.543B
33.22%
6%
9 (2026)
$6.861B
34.16%
5.00%
10 (2027)
43. Appendix–Sources
Sources:
• CMR Berkeley
• CNN
• 2017 Cone Communications CSR Study
• Council of Foreign Relations
• Forbes
• Harvard Business Publishing: Bose Corporation
• Mintel
• MRI SIMMONS Winter 2017 Connect Survey Results
• Pew Research Center
• Sprout Social