1. Bose Marketing Strategy by Brian Burgoyne 2. Bose Macbook 2015 3. The Major Players 4. Target Audience 5. Social Media Marketing 6. Budget 7. New Marketing Base 8. Spokespeople 9. Summary 10. Resources

1. Brian Burgoyne

2. 2015 Bose Macbook: The Plan
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3. The Players

4. Bose MacBook: Target Audience
College
Students
Young
Professionals
Executives
Families
Income:
dfMiddle Class

5. Social Media Marketing

6. Budget
• Print, Radio, and TV (including endorsements):
$20 million dollars
• Internet Marketing: $100,000 dollars
• Marketing Fees: $100,000
• TOTAL COST: $20.2 Million Dollars

7. Expanded Customer Base
• Original Base:
2015 Base:

8. Spokespeople

9. Summary
• $20.2 million dollars
• Overtake Sony as leading speaker corporation
• Enlarge Fan Base through product & visibility

10. Resources
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Bose
Macbook
Apple
Quanta
Executives
College Students
Family
Google AdWords
•Rolling Stone
•Facebook/Twitter
•App
•Nielsen
•Older Couple
•Young People
•Simon Cowell
•Justin Timberlake
•Taylor Swift