BoS2015 Trish Khoo – Engineering Manager, Google

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3 likes•3,077 views

You’re already selling ahead of your roadmap and your dev team is getting pretty big. Trish Khoo outlines two approaches to keeping pace and quality high without hiring an army, drawing on a decade of software testing at Campaign Monitor, Google and Microsoft.

Software

Nice things
People (also $$$)Time (aka $$$)
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you

Nice things
People (also $$$)Time (aka $$$)
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yay

- GEO AT GOOGLE SCALE -
>1 billion active monthly users of Google Maps Services
>1 billion downloads of Google Maps on Android
>2 million active websites and apps use the Google Maps API every
week
10s of thousands of user edits to local data and map data per day

- QUALITY AT GOOGLE SCALE -
Google has the world mapped - 200 countries and territories
Street View imagery is available across 66 countries
The satellite imagery in Google Earth covers more than 45% of the
world's land surface and 80% of the world's population in sub-meter
high resolution.

A problem coming your way?
“We often ﬁnd that when doing due diligence, that
the team got the thing up and running as fast as
possible and that's ﬁne for getting to £1-5m revenue
but they’ve created scaling issues for themselves
after that.”
- Simon Menashy, MMC Ventures

- TYPICAL DECISION #1 -
Hiring a QA team to ﬁx the quality
problem

Don’t hire the QA army
Quality issue? Quality assurance!
QA is accountable but has very little power to change anything
Manual testing is very slow

- TYPICAL DECISION #2 -
Hiring an automation team to ﬁx the
testing problem

A bad sign
Subject: We’re hiring! TEST AUTOMATION ENGINEER
Join our fast-growing team of TEST AUTOMATION ENGINEERS!
• Low coding skill is okay
• Write all our tests for us
• We have a foosball table and a blimp!

- GOOGLE’S TURNING POINT -
7 years ago, Google teams released to production once or twice a
month, with the majority of the time taken by testing.
Today Google teams release to production daily or sub-daily.
There was no decrease in quality.

The “Testing Phase”
• No idea when the product will actually launch
• Massive amount of human hours to manage effectively
• Huge waste in expensive engineering hours

What testing really is
Testing provides expert driven feedback on the state of business
requirement gaps, user impact and overall project quality.
One of the ways we do this is by checking things. Everybody can
check things. It’s easy.

Checking is easy. Testing is hard.
A testing expert in your development team will:
• Make sure people get information about your product at the optimal
time to make timely decisions
• Make your development process more efﬁcient
• Design tools and infrastructure to make your developers more
productive

- THE PUSHBACK -
We don’t have time to write tests!
We don’t know how!
That’s not the way we work at this company!

ENGINEERING PRODUCTIVITY
Software Engineer, Tools & Infrastructure
Test Engineer

- EMPOWER YOUR TESTING EXPERT -
Hard to ﬁnd, hard to retain!
• First class citizen within the team
• Similar job title and salary to developers
• Needs management support

- LEARNING, NOT BLAME -
• Cultivate a postmortem culture
• Trust your people

What’s in it for me?
• Rock solid software
• Ability to quickly change product direction
• Freedom to innovate

THINGS TO DO
#1 Change your culture
#2 Hire the right skills
#3 Learn, don’t blame
#4 Launch and iterate

In every successful technology businesses Jeff has worked in, the key challenge has been understanding how to scale technology and when to tackle the technical debt that inevitably accrues as a company runs ever faster and faster in pursuit of its business objectives. Jeff draws on his experience to help you understand what challenges emerge as a company moves from a Developer Centric environment to become more business focused. How can you get the business people to have influence on a developer centric environment? How can you manage the challenges that marketing will present?! What principles can you apply to be aware of problems early? How do you trade Agile Practioners vs Architectural Astronauts in a fast growing business? What are the technical debt trade-offs, what problems can you buy yourself out of? What problems will kill you if you don’t move now?

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You’ve got a great product customers love and you want to grow your user base. In this session, Lucy will explain why the smartest way to growth is to align your marketing with the strengths of your product so your product becomes a marketing engine. She will show you how to understand the types of problems your customers experience and how that should shape your marketing to capture demand. Lucy will share case studies of companies that have developed powerful product led marketing approaches successfully including Grammarly, Hubspot. She will help you to understand the problems your customers face so that you can align your marketing and product marketing strategy with insights that will drive effective growth and product development. https://bos.thebln.com/talks/your-product-as-a-marketing-engine/

BoSON23 | Mark Gibson | Better B2B Sales

Business of Software Conference

B2B sales is hard and in a recession it gets harder. Over 70% of buyers think that sales people bring zero value to their buying process. In this session, Mark will explain why sales can be such a challenge for software companies, why a recession can make it even harder and what you can do to change the narrative. He will share tried and trusted steps to help you, your product and your sales team stand out from the crowd so your buyers value your product and the help you can give them. https://businessofsoftware.org/talks/better-b2b-sales/

BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies

Business of Software Conference

Alex will discuss his journey from author and expert on business models to being CEO and Founder of Strategyzer, the product business that he has built from his mountain retreat in Switzerland. He will discuss how he manages and leads a fully remote team spread across 12 countries, how some of his biggest breakthroughs as an entrepreneur have come from being coached, how coaching has helped him to resolve team conflict and why at the heart of the business is a commitment to transparency that allows everyone to be part of the journey. https://businessofsoftware.org/talks/alex-osterwalder-coaching-leadership-in-remote-companies/

BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World

Business of Software Conference

Oyinda’s experience in helping nonprofits transition to digital literacy has given her insights into how we can maximise the impact of technology in the world. How can established organisations make better use of tools and frameworks that we as software people use everyday? Oyinda will share lessons that help you understand the opportunities, the challenges and the processes that can help technology drive change in the world. From evolving perspectives, adapting and overcoming resistance to change, and why using frameworks for guidance, she will consider how to use frameworks and tools for social impact. Whatever your business, you will learn how change happens and thus how your business can have more impact. https://businessofsoftware.org/events/europe-2024/oyinda-bamgbose-how-tech-can-still-save-the-world/

BoSEU24 | Ninnu Campbell | How to Make People Fail

Business of Software Conference

Ninnu will share her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She will share the good and the bad and some frameworks to get the best from your teams and encourage them to fail. Humans fear failure but some failure is essential to progress. How can you encourage the right kind of failure in your organisation? https://businessofsoftware.org/events/europe-2024/ninnu-campbell-how-to-make-people-fail/

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Business of Software Conference

Joe discusses why managing an effective external board for your organisation starts with understanding and managing your own internal board. Your mind has a number of relatively discrete and often conflicting subpersonalities affecting how you come to decisions. The strongest personalities change in the moment. Understanding which personality is speaking and the history that informs them, helps you to understand why they give the advice they do. You can learn to manage your mind, the voices you amplify and control in different contexts. The same is true for external boards – each member comes with unique history and perspective. Joe shares how understanding your inner board allows you to manage your board’s voices, amplify the right voices at the right time and know when you need to find new input. https://businessofsoftware.org/events/europe-2024/five-traits-of-a-modern-ceo/

BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade

Business of Software Conference

Imogen started her first company, Qudini, after leaving university and sold the business 10 years later, 2 months before Imogen’s first child was born. She will share some of the lessons she learned along the way in a journey that started with a hackathon she attended at age 23 where she met her Co-Founder and CTO. She will talk about her experience raising funds when she did not believe she would be a unicorn, growth hacking, choosing advisers, why she decided it was time to sell, and how she ultimately steered her business to a successful exit. https://businessofsoftware.org/events/europe-2024/imogen-wethered-how-to-start-sell-a-software-business-in-a-decade/

BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying

Business of Software Conference

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BoSEU24 | Claire Suellentrop | How to Operationalise JTBD

Business of Software Conference

How well do you know your best customers? Why do they choose your solution over all the others? Reality check – most of us guess. Knowing what to focus on is hard. Knowing who your best customers are, quantifying and measuring how they feel value, gives you a top decile advantage. It enables you to operationalise growth. Claire will show you how to match your product experience with real customer needs. Your teams will be better equipped and more focused to unlock product growth and revenue. You’ll learn: - Why identifying your best customers unlocks your product growth strategy. - How to use what customers value to reverse engineer your ideal product experience. - How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth). - How to spot success gaps in your customer experience your team can fill. https://businessofsoftware.org/events/europe-2024/claire-suellentrop-how-to-operationalise-customer-value-to-maximize-product-growth/

BoSEU24 | Bruce McCarthy | Aligning Executive Teams

Business of Software Conference

How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose? As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike. In this talk, Bruce will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business. https://businessofsoftware.org/talks/bruce-mccarthy-aligning-your-executive-team/

BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting

Business of Software Conference

Jobs to be Done provides a framework to help you leverage the force of your customers’ behaviour in order to drive your product improvement. In a highly interactive session, Bob, architect of JTBD, and long time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), will work through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies. Attendees will be invited to share their case study prior to the event for discussion on stage. https://businessofsoftware.org/events/europe-2024/bob-moesta-live-jobs-to-be-done-case-studies-and-problem-shooting/

BoSEU24 | Bill Thompson | Talk From Another Century

Business of Software Conference

Talk about the misuse of AI and the dangers it could bring if not used properly, focusing attention on the wrong things. Keeping humans at the center of the technology, not to replace. “We are in 2107 years in the future, we are looking back in time to warn 2024 of the misuse of AI. We have 2 billion less of the population, water levels rose and took land, harvest and some technology away from us and not everyone survived or knew how to do everything you do in the present. We should have worked together more, we do now. We could have focused on the right things to use AI for rather than to help the rich stay rich and live longer. We appreciate what value people can offer rather than making them redundant.” - Mike 🙂

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BoSON23 | Lucy Heskins | How To Use Your Product As A Marketing Engine

BoSON23 | Mark Gibson | Better B2B Sales

BoSON23 | Alex Osterwalder | Coaching & Leadership in Remote Companies

BoSEU24 | Oyinda Bamgbose | How Tech Can Still Save the World

BoSEU24 | Ninnu Campbell | How to Make People Fail

BoSEU24 | Joe Leech | Seven Traits of the Modern CEO

BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade

BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying

BoSEU24 | Claire Suellentrop | How to Operationalise JTBD

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BoS2015 Trish Khoo – Engineering Manager, Google

1. TITLE

2. Nice things People (also $$$)Time (aka $$$) ☹ you

3. Nice things People (also $$$)Time (aka $$$) ☺ X yay

4. - GEO AT GOOGLE SCALE - >1 billion active monthly users of Google Maps Services >1 billion downloads of Google Maps on Android >2 million active websites and apps use the Google Maps API every week 10s of thousands of user edits to local data and map data per day

5. - QUALITY AT GOOGLE SCALE - Google has the world mapped - 200 countries and territories Street View imagery is available across 66 countries The satellite imagery in Google Earth covers more than 45% of the world's land surface and 80% of the world's population in sub-meter high resolution.

6. A problem coming your way? “We often ﬁnd that when doing due diligence, that the team got the thing up and running as fast as possible and that's ﬁne for getting to £1-5m revenue but they’ve created scaling issues for themselves after that.” - Simon Menashy, MMC Ventures

7. - TYPICAL DECISION #1 - Hiring a QA team to ﬁx the quality problem

8. Don’t hire the QA army Quality issue? Quality assurance! QA is accountable but has very little power to change anything Manual testing is very slow

9. - TYPICAL DECISION #2 - Hiring an automation team to ﬁx the testing problem

10. A bad sign Subject: We’re hiring! TEST AUTOMATION ENGINEER Join our fast-growing team of TEST AUTOMATION ENGINEERS! • Low coding skill is okay • Write all our tests for us • We have a foosball table and a blimp!

11. - GOOGLE’S TURNING POINT - 7 years ago, Google teams released to production once or twice a month, with the majority of the time taken by testing. Today Google teams release to production daily or sub-daily. There was no decrease in quality.

12.

13. The “Testing Phase” • No idea when the product will actually launch • Massive amount of human hours to manage effectively • Huge waste in expensive engineering hours

14.

15. What testing really is Testing provides expert driven feedback on the state of business requirement gaps, user impact and overall project quality. One of the ways we do this is by checking things. Everybody can check things. It’s easy.

16.

17. Checking is easy. Testing is hard. A testing expert in your development team will: • Make sure people get information about your product at the optimal time to make timely decisions • Make your development process more efﬁcient • Design tools and infrastructure to make your developers more productive

18. CHANGE YOUR CULTURE

19. - THE PUSHBACK - We don’t have time to write tests! We don’t know how! That’s not the way we work at this company!

20. HIRE THE RIGHT SKILLS

21. ENGINEERING PRODUCTIVITY Software Engineer, Tools & Infrastructure Test Engineer

22. - EMPOWER YOUR TESTING EXPERT - Hard to ﬁnd, hard to retain! • First class citizen within the team • Similar job title and salary to developers • Needs management support

23. LEARN, DON’T BLAME

24. - LEARNING, NOT BLAME - • Cultivate a postmortem culture • Trust your people

25.

26. >> FAST RELEASES FAST FEEDBACK <<

27. EXPERIMENTS & DOGFOOD

28. What’s in it for me? • Rock solid software • Ability to quickly change product direction • Freedom to innovate

29. THINGS TO DO #1 Change your culture #2 Hire the right skills #3 Learn, don’t blame #4 Launch and iterate

BoS2015 Trish Khoo – Engineering Manager, Google

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