The document proposes solutions to address current problems at USACC, including that its information and membership packages do not meet changing needs. It suggests attracting more members by offering new benefits, creating stronger ties with current members, organizing more networking events, cooperating with educational institutions, introducing electronic and customized versions of its business directory, becoming more active on social media and organizing cultural events. This would allow USACC to better achieve its potential and promote trade, investment and cultural relations between the US and Azerbaijan.