The poster challenges conventions of real media posters in several ways. It does not include images of the actors, instead only mentioning their names. The font, background image, and color scheme were chosen to suit the horror genre. The tagline "How well can you play?" relates to the title in a punning way and directly addresses the target audience. Placement of credits and adding a URL link where audiences can find more information also develop conventions. While some conventions are followed, like hierarchical actor names, the poster aims to intrigue audiences through its ambiguous and sinister style.