product design and product development

1. NOMASWAZI HIGH SCHOOL
BUSINESS STUDIES
GRADE11

2. MARKETING FUNCTIONS

3. PRODUCT POLICY
IMPORTANCE OF PRODUCT POLICY
• MAIN COMPONENT OF MARKETING MIX
• NO PRODUCT NO BUSINESS
• INCLUDE PACKAGING AND TRADEMARK OF A PRODUCT

4. PRODUCT DEVELOPMENT
• NEW PRODUCT HAVE TO BE TESTED
• KNOWN AS TEST MARKETING
• R&D DEVELOP ONE OR MORE VERSION OF THE PRODUCT CONCEPT

5. PRODUCT DESIGN
• MUST BE CREATIVE, INNOVATIVE AND
INCLUDE TECHNOLOGY
• E.G AN ERROR THAT IS LATELY
FOUND IN A CAR MANUFACTURING IS
IRREVERSIBLE
• COULD RESULT IN HUGE FINANCIAL
LOSSES
• DESIGN OF NEW PRODUCT AIMED AT
• HIGH QUALITY
• ERROR FREE DESIGN
• DESIGN THAT DO NOT USE EXCESSIVE
RESOURCES
• WHICH WOULD RESULT IN VERY
EXPENSIVE PRODUCT

6. FIVE STEPS IN PRODUCT DESIGN
• DESIGN AND DEVELOPMENT OF PRODUCT IDEAS
• SELECTING AND SIFTING OF PRODUCT IDEAS TO FIND BEST SOLUTION
• DESIGN AND TESTING OF PRODUCT CONCEPT
• ANALYSING THE PROFITABILITY OF THE PRODUCT CONCEPT
• CONSUMER RESPONSE MUST BE TESTED, USING SMALL SAMPLE OF A PRODUCT

7. PRODUCT DESIGN AND DEVELOPMENT VIDEO CLIPS

8. PACKAGING THE PRODUCT
• PACKAGING CAN INFLUENCE THE CUSTOMER WHETHER TO BUY OR NOT TO BUY
• IT GIVES AN IDEA WHERE THE PRODUCT COMES FROM
• TRADE NAME AND THE MASS OF THE PRODUCT
• IT PROTECT THE PRODUCT
• IT MUST BE CONVENIENT AND EASY TO HANDLE
• PRODUCT IS PROTECTED FROM THEFT AND HAMPERING

9. PACKAGING TYPES
Speciality
packaging
Re- usable
packaging
Kaleidoscopic
packaging
Multiple
packaging

10. PACKAGING TYPES

11. PACKAGING AND PRODUCT DEVELOPMENT

12. SOURCES TO COLLECT SAMPLE DATA

13. WHAT DID YOU UNDERSTAND ABOUT PRODUCT
POLICY????????

14. HOMEWORK ACTIVITY
IDENTIFY AND INVESTIGATE PRODUCT OF YOUR
CHOICE
• FIND ANY PRODUCT IN A NEWSPAPER, MAGAZINE OR INTERNET
• PASTE INTO YOUR NOTEBOOK
• ANSWER THE FOLLOWING QUESTIONS IN YOUR NOTEBOOK
- NAME THE PRODUCT AND THE MANUFACTURE THAT THESE TRADEMARK
REPRESENT 3 MARKS
- EXPLAIN THE TYPE OF PACKAGING. 2 MARKS
- IDENTIFY 5 STEPS THAT ARE FOLLOWED IN PRODUCT DESIGN. 5 MARKS
- RESEARCH AND FIND ANOTHER THREE S.A PRODUCT WHO ACCOMPLISH THE
SAME DESIGN SUCCESS. DISCUSS. 10 MARKS

15. THE END