Bones 2

Daniel MaldonadoFa102b Spring 2017
Research from the Web and Quora
Excerpt
“(Biochemist Chris) Elvin says that the team is dreaming
up a range of applications for the material. At the
moment the group is focusing its attention on using the
stuff to make replacements for spinal discs, the spongy
material that lies between bones in the spine.” – Alex
Soojung- Kim -Pang

• Genetically Engineered E.Coli
• Spinal Discs
• Spider Silk

Owen Wilson
Science Teacher
“Your bones are tough stuff but even tough stuff can break.
Like a wooden pencil, bones will bend under strain.
Although this idea of yours sounds advanced its not a bad
idea, we need products like this incase of emergencies.”
Answers to Related Question

Linda Evangelisa
Ultimate Hiker
“That would be interesting but very well needed for my
hobby. There are so many incidents that happen out of our
control and this product (if made) would be very useful to
multiple communities. Great Idea”
Answers to Related Question

“A product that temporary repairs a broken bone
immediately.”
Product Name: -----
Draft Product or Service Description

Blink: The Fine Art of Creating Experience Maps
By: Kathryn Kaitchen
Group Project
Group 2
Ashley Hamilton, Daniel Maldonado, Annika Mak, Angelina Izzo

Intro
Blink uses Experience Maps to articulate how people interact with a
product. Experience maps are “a visual representation of the users’
journey over time”
Group Project
Group 2

Intro
Different types of research methods are used to create experience maps,
such as: longitudinal studies, retrospective interviews, ethnographic
research, and other observational studies.
Group Project
Group 2

Intro
Clearly articulated goals, usage, wants, needs, and opportunities are
included in the creation of the experience map.
The fun part is deciding the attributes that best illustrate the user’s story.
Group Project
Group 2

Target Users
Goals - what user hopes to achieve
Usage - how often/when/why a user uses a product
Wants and needs - other features the user could enjoy in the future
Opportunities - future possibilities to address users’ wants and needs
Group Project
Group 2

Engagement with the Product
Scenarios that influence product success:
Issues with product
Use of other devices that influence success
Differing opinions in satisfaction = opportunities to improve
Opportunities to meet users’ unmet needs
“Delighters” - features that users would love but didn’t know they need
Group Project
Group 2

User Flows
Phases over time: discover, 1st time use, search, purchase, continuous
use
Shopping experience: search, review, choose product, purchase
First-time use experience: download, 1st time use, use of product over
time
Finding a restaurant: decision making process to dine out
Group Project
Group 2

Influencers
Influencers affect satisfaction and use with a product:
User goals/needs of product
User expectations of product
Use of devices at different times
Use of different applications
Product failure/success User understanding of product
Group Project
Group 2
Emotions with product
Physical environmental influencers
Issues with product
Opportunities to meet user needs

Visualization
The data moves to a soft copy format to finesse the details.
Focus is on attention presentation and messaging finesse
Identifying where to use illustrations to emphasize key points
Color, font, layout, iconography, and symbols added to convey the data
Balance words with visualization
Group Project
Group 2

Conclusion
Visual illustration like an experience map is very effective; it’s like a
dashboard of the UX. The result is a compelling representation that
reveals how users engage with technology and provides insights for
design.
Group Project
Group 2

Group Project
Group 2

User/ Customer Experience Map
Audience
• Health Professionals
• Sports Medicine Professionals
• Low/ Middle/ High Class Persons
• Ages 15+

About the Product
• Clear Plastic Syringe with elongated needle
• White and Silky
• Stretch/ Rubber Material
• Logo/ Guide visible on the syringe

Encountering the Product On-Line
Consideration
• Encounter: Casting Website, Other Medical Professional
Websites
• Affordable
• Easy process
• Great customer service

Use
• Guide
• Remove needle cap
• Inject in trouble area
• Wait till bone is solid/sealed together

Post Product Product
• Temporary mold
• Feedback
• Review

Encountering the Product Off-Line
Consideration
• Encounter: Medical Professional's Office/ Casting Vending
Machines
• Affordable
• Easy access
• Guide for first time use

Use
• Guide
• Remove needle cap
• Inject in trouble area
• Wait till bone is solid/sealed together

Post Product Use
• Temporary Fix
• Disposable
• Recyclable
• Feedback

Ning Website
Banner

Ning Website
Slides

Ning Research
Home Screen

Ning Research
Recommendations from Ning Community

Product or Service Description
FB Page Research

Product or Service Description
More Detailed Product Description
• There is no other company that do what we do, Casting
is not only a product that temporary fixes a bone it is a
form of security and adventure. We thrive on the
adventurous aspect of life and if that means breaking a
bone every here and there,- well casting will be there to
help you.

Logotype

Logotype
I choose this one because its fun and clean, I decided not to go with any color
other than gray because bones don’t have fun and vibrant colors. And with
some research it looks like anything in the medical field is dull and clean that
way it is clear to everyone.

Facebook Page
Post Schedule

Facebook Page

Wireframe
Website Research

Wireframe
Website Wireframe

Wireframe
Website Prototype

Final Links
https://wordpress.com/stats/day/danielmaldonadofa102b
spring2017.wordpress.com
https://www.behance.net/dmaldonado8419

Bones 2

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