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Saranya Rukmangadhan is a lifestyle accessories designer based in India. She has a Post Graduate Diploma in Lifestyle Accessory Design from the National Institute of Design and a Bachelor's degree in Industrial Engineering. Her areas of expertise include analytical thinking, consumer understanding, trend analysis, and designing for teams as well as independently. She has worked on projects for brands like Hindustan Unilever, Samsung, and FabIndia focusing on design research, concept development, and sustainability.
Portfolio 120229094543-phpapp01
- 1. Saranya Rukmangadhan |Lifestyle accessories designer Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design
- 2. Spirited and passionate,I strongly believe in following my heart. I am a keen observer and try to find reasons behind almost everything. I dream a lot and enjoy exploring new avenues. Education 2008 - 2011 PGDPD Lifestyle Accessory Design, National institute of Design 2004 - 2008 BE., Industrial Engineering, Guindy College of Engineering, Guindy, Anna University Core competency Analytical thinking and conceptualization Consumer understanding Social trend analysis Persona development Scenario building Opportunity mapping Working in a team as well as independently In my design process, I give a lot of emphasis on research as I believe that design is about “spotting dormant human needs and simplifying user experiences artistically” About me
- 3. Garment care aspiration CONSUMER Identify the sample Identify consumer segment Persona building Identify touch points Ideal laundry experience User product interaction Shopping and Buying behaviour Needgap analysis of demos Brand positioning BRAND Product category knowledge Brand proposition Brand philosophy Target consumer Cross category study Medium Trendsin FMCG communica tion Study of various mediums Cross category studies Consumers and the mediums Deeper understandi ngof selected mediums Ideal live product experience Diploma project at Hindustan Unilever 1 2 3 4 Design for mass production Data collection Opportunity mapping Scenario building Understanding the brief and the brand Elements researched To translate the perceptional, emotional and cognitive experience while interacting with a product, into a live experience in order to affect the consumer’s buying behavior. Live product experiences authenticate the effectiveness of a product and increase the value of the product, providing stronger and more valid reasons for a customer to make her purchase decision. 5 Productexperiencedesign DesignresearchinFMCG
- 4. Mrs.Know it all+ Mrs.Busy bee The consumer appreciates the over all experience of using a product and not just the results. Emphasizing on these elements along with the results in the live product experience. Scenario 1 Look, feel, buy Word of mouth gives maximum assurance and leads to purchase. Scenario 4 Talking spaces Consumers remember experiences in which she was involved and had some multi sensory interaction. Scenario 4 Engage through activity Consumers appreciate experiences where she feels special and convenient Scenario 3 Tailor made for you bservation 1 dea 1 bservation 3 dea 3 bservation 2 dea 2 bservation 4 dea 4 Create platforms where consumers can talk and exchange information about the product. Make the demos a part of an experience rather than making it a separate act or take the demo to the consumer. Develop simple fun activities through which the consumers experience the product. Concepts Self happiness Credibility Novelty Consumer’s touch points C onsum er’s touch points C onsum er’s touch points
- 5. Designsbasedonatrend WorkshopbyRenault,India With technological advancements and virtualspaces taking a toll, human beings would become aloof from real emotions and the instability in all choices would reflect their frivolous self. Trend “ The frivolous me” Identify patterns in current social scenario Validate the trend Visualize scenarios and persona Design products and spaces Community space inspired from banyan tree where people meet to have face to face interactions aiming at encouraging selflessness and bonding in people. And cozy seating inspired from random knots of banyan roots. 1 2 3 4
- 6. Primarycolours Accentcolours Coloursandpatterns WorkshopbySamsung,India Busy lifestyle andhigh stress levels has created an increasing desire to decelerate and enjoy the real essence of life Trend : “ Seeking life” Validate the trend Identify patterns in current social scenario Visualize the mood Make colour palette 1 2 3 4
- 7. Massager with an innovativesurface A simple, easy to use, cordless massager to give a feeling of a good hand massage. Analysis and Mind mapping Opportunity mapping Material exploration Working prototype Research finding In Ahmedabad many elderly live alone as their children preferred to settle abroad or in other states and they avoid using any personal wellbeing products because they simply cannot understand or relate with them. Main insight “A massage from my grand daughter’s hands is what I long for” Designforelderly Massagerforarthritispatients uninflated state When the air bag gets inflated, the massaging surface on the inner side presses against the body giving the required pressure. The concept The massager is like an air bag made of thin rubber whose inner side has the massaging surface. At a press of the button, the embedded gas generator inflates it and vents out air through small holes on the surface, creating the required thumping action. Interviews, Simulation study1 2 3 4 5
- 8. Massaging surfaces explored Innovativemassaging surface on the inner side made of rubber pipes to simulate that hard yet soft feel of a hand massage Working prototype
- 9. Designforthevisuallyimpaired Obstacledetectingjewellery Pendant replaces walking stick Thependant inspired from the form of dolphins with obstacle detecting sensors embedded would be their intimate guiding pal. SRF02 ultrasonic sensor Range - 16cm to 6m. Power - 5v, 4mA Frequency - 40KHz. Size - 24mm x 20mm x 17mm height. Vibration alert Prototype: silver plated copper Research finding Their most important aspiration is emotional security and social acceptance as a normal human being. Main insight “I don’t like carrying a walking stick because it tells everybody that I am blind and people start showing sympathy.” Variations In depth interviews, Obesrvation Literature review, expert interview Opportunity mapping Form exploration Mock up 1 2 3 4 5
- 10. Jewellerywithtraditionalbuttons InternshipwithUpasana,Auroville Contemporary jewellery design withtraditional buttons of Varanasi to improve their demand and generate employment to the craftsmen. Contemporizing traditions Select product category Select target market Decide the looks Design for mass production Look 1 Royal elegance 1 2 3 4
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- 12. Clutch bag for FabIndiaclients Designforsustainability Leatherembroidery:Kutch,Gujarat Field study: capture needs Current market and customer analysis Craft strategy Design and deploy Sustainability of a craft depends on the craftsman’s willingness to adapt to change... And this is possible if the change introduced respects his values and fulfills his need. Need identified: Improved range and quality of embroidery Problem identified: Women being embroidery experts not involved in the craft as it is considered difficult to stitch through leather. Solution: Introduced easier ways of doing embroidery on leather to facilitate women to get involved while men did the structure of the bag. Design traced on leather and holes made using aari (locally used sharp tool) to make stitching easier and explore more designs. 1 2 3 4
- 13. Bagforadesignerlabel Appareldesigner:AneethArora Organic leather bag Thesignature style of apparel designer Aneeth Arora “natural, unrestricted and elegant” was translated in the form of a bag to suit her clientele. Brand, Client study Concept exploration Form, material exploration Prototype 1 2 3 4 Natural Unrestricted Elegant
- 14. The mystic pink roomdivider Anexperiencewithorigami Handskillsexplored Origami was explored on silk fabric to create beautiful forms and tesselations. Technique and material exploration Conceptualization Design 1 2 3
- 15. Intimacythroughdesign Emotionsofsounds Conceptual space installation Understand theemotive aspects of clay Conceptualization Design A space installation concept using the whooshing sound generated by air flowing through empty clay pots of varying sizes to create an intimate experience. 1 2 3
- 16. Thank you Email :saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design