The document discusses ways to reduce water waste from long showers among students. It notes that the average 5-minute shower uses 15-25 gallons of water. As a solution, it proposes creating a system that turns red to signal when a certain amount of gallons have been wasted, with the goal of nudging people to take shorter showers through feedback. Less than 1% of water on Earth is freshwater, so there is high demand for a limited supply.

1. Wasting Water
Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado

2. Nudge: To nudge people into taking less time in the shower
which will reduce the amount of gallons being wasted
Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado

3. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Problem
Too many students waste multiples gallons of fresh water a day,
Washing Hands
Flushing Toilets
Refilling Water Bottles
Showering

4. The average 5-minute shower takes 15-25 gallons of water--around 40 gallons are
used in 10 minutes.
Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Less than 1% of the world is freshwater (forbes)
High Demand for small Supply

5. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
https://www.forbes.com/sites/quora/2016/07/19/why-wasting-water-is-a-much-bigger-problem-than-you-think/#2ca113055af2
This map shows the average exposure of water users in each country to water stress, the ratio of total
withdrawals to total renewable supply in a given area.
Higher percentage means more water users are competing for limited supplies.

6. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Solution: Create a system that turns a red color which would signal that you have wasted a certain
amount of gallons of water. (Option to stop but not necessarily (#nudge))

7. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado

8. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
3 words, 3 languages
Rational Gain Value
Chinese(China) 合理理的 获得 值
German (Switzerland) Rational Gewinnen Wert
Ukrainian (Ukraine) раціональний Посилення Значення

9. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
3 words, 3 languages
Rational Gain Value

10. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Sketches

11. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Illustrator Sketches

12. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Research

13. Research, Branding, Motion Graphics and Nudge Design Daniel Maldonado
Logotype