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Who benefits from gamification and how to drive behavior
- 1. Gamification, who? And what and how and when…
- 2. Who benefits from gamification • Anyone who likes fun • Anyone who hates fun but still wants a more interesting way to do boring tasks • Anyone who likes or dislikes fun but wants to drive behavior
- 3. What? • Gamification is about behavior • Gamification is about what motivates people • Gamification tries to make anything as fun and motivating as games
- 4. What not? • Not about games • Not about fixing broken products • Not about points, badges, and leaderboards (only)
- 5. Examples • Beat your own time in doing the dishes • Organize your cupboard to give as much free space as possible • Make your thread mill exercise a hike up Mount Everest • Try spending as little fuel as possible while driving to work • See how much you can save on a week’s worth of food • Remember as many items on your shopping list as you can • Find the best algorithm for picking the fastest line in a store • Optimize 45 minutes every morning to do daily preparations
- 6. How?
- 7. How? • Driving Behavior • What makes us want to do what we do? • Fear • Material reward • Meaning • Duty • Social feedback and status • Addiction/Obsession • Creativity • Accomplishment
- 20. But how? • Loops – engagement loops and progress loops • Surprise – Rewards are best when not expected • Balance – Not too hard, not to easy • Iterate – You won’t get this correct now
- 21. When? • If you can make boring or non-desired tasks more interesting • If you can motivate behavior change • If you can focus on tasks that benefit employees and customers
- 22. When? • Training and education • Health and fitness • Social marketing and promotion • Process and product improvements • Adherence to policy changes
- 23. When not? • Bad things are still bad • Don’t try to sell broken products • Don’t try to monitor or negatively manipulate people • Don’t turn everything into a competition • Don’t expect a silver bullet • Don’t gamify everything
- 24. • Google is your friend! • Coursera https://www.coursera.org/learn/gamification/home/ • Yu-Kai Chou http://yukaichou.com/ • BlueRabbit http://bluerabbit.io/ • MOBSoft http://mobsoft.mx/
- 25. Interesting finds Nike Reactland https://www.youtube.com/watch?v=JJliIaKTtEo Speedcam Lottery https://www.youtube.com/watch?v=iynzHWwJXaA Streetpong https://www.youtube.com/watch?v=Oe3TsxVSnpg