Botree is a creative agency that believes in an approach called "Creative Enlightenment" to advertising, design, and branding strategies. They do not just take briefs as given, but conduct rigorous research to deeply understand clients' products, target audiences, and market dynamics to discover the best strategic direction. Their five-step process includes contemplating the key issues, creating innovative ideas, communicating through an optimal mix of media, cultivating ongoing engagement, and periodically co-correcting campaigns to maintain momentum. Botree aims to fully own clients' brands and provide strategic, creative, implementation, and evaluation services to help achieve business objectives.

1. C R E AT I V E E N
LIGHTENMEN
T!

2. IT'S NOT JUST A PHILOSOPHY,
IT'S THE WAY WE SEE, BREATHE AND LIVE ADVERTISING!
Enlightenment is a state of mind where clarity takes over all sort of confusions. Where the ultimate direction is seen, perceived and
implemented in every walk of life.
At Botree, enlightenment is not just a spiritual thought. It's a process that is largely applied in the process of advertising, design, strategy and pin
pointed marketing communication. It's an approach that defines a single line proposition for branding strategies and makes communication
response sensitive.
Be it design, strategy or choosing an appropriate media mix for your brand communication,
Botree works with a philosophy of
'CREATIVE ENLIGHTENMENT'!
We don't just take the brief but go out of the miles and understand your product, targets and market dynamics with rigorous research and
uncompromised involvement. We keep digging our grounds unless we discover the ultimate direction to take the brand communication process
forward. We work like your partner and act like an integral aspect of your team. We believe in sharing our client's vision and assist them in
realizing their business objectives. Our role doesn't limit itself with advertising; we walk those extra miles to accomplish the branding process
with desired output. This makes Botree, the most capable communication partner for your branding initiatives.

4. WHAT SHOULD YOU EXPECT
FROM US?
·Complete custody and ownership of your brand
·Strategic initiatives to initiate, enhance and retain your brand communication
·Complete support on strategy, design, media and implementation front
·Prompt service and personal attention
·Great value for every rupee invested
·Cost and response effective communication initiatives
·An association with respect, rewards and results

5. 5 STEPS
TO COMPREHENSIVE
BRANDING!

6. 1 CONTEMPLATE
Before getting flagged off to the task in hand, we spend sufficient amount of
time to understand the product, targets and market scenario. We also venture
into competition analysis. It's very important to spell out the key unique selling
propositions of the product to be advertised. Further, it's equally important to
create in-roads to reach out the defined Targets with path breaking
communication ideas which will inspire them to respond. We call it 'the
contemplation round'. This helps us lay down a strong foundation of
communication with absolute clarity of messaging.

7. 2 CREATE
Once we arrive on the communication proposition, we set forth to invent
innovative ways to take it to the targets. We are backed by the team of creative
geniuses who are hungry for out of the box ideas. They think of an idea and
explore vivid art forms to translate it into a response sensitive piece of
communication. We identify multiple touch-points in the target audiences' life
and try to make an idea a part of his everyday life. This approach makes the
communication a lot more personal, individualistic and appealing. Creativity, for
us, is the way to reach out to the hearts of your targets and inspire their minds
to react in the desired manner.

8. 3 COMMUNICATE
An idea comes first and later come multiple platforms to make an idea the
biggest buzz in the segment. Once we crack the creative route, we think of
innovative media vehicles to embark upon a journey of creative
enlightenment. Be it conventional media like Press, Print, Outdoor or
Electronic, etc….Be it high tech media like digital, internet or mobile
marketing…Or unconventional ones like ambient, viral, PR or engagement
activations…we choose our platforms with an absolute commitment to offer
you optimum response.

9. 4 CULTIVATE
Once an idea reaches the defined targets, it's important to maintain the
momentum of communication and be ultra consistent. Out of sight is out of
mind. We make sure that once a target is informed about the product and
expresses interested in it, it is important to engage it for effective conversion.
We invent strategic ways to increase conversions with direct communication
in the follow up phase. This process of cultivation turns out to be miraculous
measure in ensuring maximum response.

10. 5 CO-CORRECT
Excessive rounds of uniform messaging start getting monotonous after the initial
momentum of communication reaches its peak. Then comes a stage, to revive the
brand communication and reinforce the same brand promise with a refreshing
new approach. It's the same wine in the different bottle but it works wonders with
a brand new approach. This measure of co-correction is instrumental in
sustaining long term communication and retains the interest levels of your targets.
We do it after taking a complete review of the first phase of communication. We
take corrective measures and aim to make the communication flawless and ever
appealing.

11. WHAT CAN WE DO FOR YOU?
·Marketing Strategy
·Creative Strategy
·Media Planning and Buying
·Complete Advertising Solutions under one roof
·Customer Engagement Programs

12. SERVICES WE OFFER:
CONVENTIONAL MEDIA:
·Press Advertisements (News Paper Ads, Magazine Ads)
·Outdoor Advertisements (Hoardings, Gantries, Kiosks, Digital Boards)
·Print Collaterals (Brochures, Posters, Leaflets, etc)
ELECTRONIC MEDIA OOH MEDIA EXHIBITIONS & EVENTS DIGITAL MEDIA
Radio Spots and Jingles Mall Branding Exhibition Stall Design and Installation Website Designing
TV Commercials Multiplex Branding Corporate and Theme Based Events Social Media Marketing
Corporate Films Search Engine Optimization
Product Films Emailers
3D Walk-Throughs Mobile Ads / SMS Campaigns

13. OUR
SHOWCASE

34. MIRROR
e n t e r t a i
MOTION
n m e n t
COMMUNICATION - C R E AT O R

35. innovati
ve
FG ns
io en
ergy sol
ut
V E N T U R E S

36. +91 9860 366 311 | bharat@botree.in
+91 8888 92 1177 | amrut@botree.in
www.botree.in
THANK YOU