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20 years of experience with (inter)national business development and operational marketing in direct and indirect sales. Helping companies, from well known multinational corporations to small SME’s and start-ups, (re)launching their products and services successfully. As a consultant, working at the intersection of marketing and sales, having specialised in the practical implementation of storytelling techniques in commercial communications: sales pitch, cold calling, direct mail, lead generation, outbound sales calls, effective sales presentations… Since September 2013 I dedicate my professional time to business development for 4P square, probably the best marketing & sales cons...