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Power-Team 工作坊
長聚分會 鄭宛瑜
布萊爾辛格 BSTA 首位認證華人女講師
什麼是 Power Team?
有著相同客 及目標市場戶
的事業群組
年輕的情侶開心的準備要結婚了
所以他們來見婚禮規劃師
身為 BNI 成員,她的眼睛閃閃發亮,
而她所有能看見的都是。。。。
首先她把馬鈴薯傳給了珠寶設計師
又被傳到的婚紗店
再傳給健身教練,這樣新郎才穿的下西裝
再傳給律師,預防…
然後再傳給其他 BNI 成員 , 例如…
有任何建議嗎 ?
而他們都協助了婚禮…
但他並沒有停止…
馬鈴薯依然是熱的 !!!
很快的傳給房仲…
再傳給貸款經紀人…
再傳給理財規劃師…
他不是個 BNI 成員 …
… 所以他自己吃掉了 !!!
Cartoons by Dan Fletcher
Hammersmith Chapter, London cartoonbox.co.uk
dan@cartoonbox.co.uk
大小規模有關係嗎 ?
1= 0
Relationships
1= 0
Relationships
2= 1
1= 0
Relationships
2= 1
3= 3
1= 0
Relationships
2= 1
3= 3
4= 6
1= 0
Relationships
2= 1
3= 3
4= 6
5= 10
關係
n² – n
2
(n 等於 Power Team 中的成員數 )
Does size matter?
1 = 孤單的會員
0
2 = 在分會中有人可以揮手
1
3 = 一組相互有興趣的個體
3
4 = A power team 6
5 = 有效率的 power team 10
6 = 有產值的 power team 15
7 = 有效益的 power team 21
8 = 成功的 power team
28
關係強度
在 BNI, 67% 的引薦單都來自你的
Power Team
你在那個 Power Team 之中 ?
金融
婚禮及活
動
房產及物
業
汽
車
創意及行
銷
Landscaping
健康保健
企業服務
…in your own chapter: …and in the other chapters:
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.
8. 8.
9. 9.
10. 10.
誰在你的 Power Team 中呢?
( 還有誰可以加入 ?)
你能透過 Power Team 做什
麼 ?
a) 選出 PT 組長
b) 進行 PT 會議
c) 優先做 和 PT 成員做 1 對 1
d) 列製 PT 名片
e) 製作 PT 小手冊
f) Pitch for business as a PT
g) 舉辦 Power Team 焦點日
h) 組織 PT 社交活動
你能透過 Power Team 做什
麼 ?
a) 選出 PT 組長
b) 進行 PT 會議
c) 優先做 和 PT 成員做 1 對 1
d) 列製 PT 名片
e) 製作 PT 小手冊
f) Pitch for business as a PT
g) 舉辦 Power Team 焦點日
h) 組織 PT 社交活動
Power Team 會議
• 建立關係
• 討論事業機會
• 介紹長期引薦伙伴到 Power Team
• 邀請來賓到分會
• 創造更多賺錢機會
Meeting as a Power
TeamP
T
M
E
E
T
I
N
G
P
T
M
E
E
T
I
N
G
Power Team 會議
Pub ( 或餐廳 )
Timings 時間 : 7pm – 8.30pm
Meet prior to PTF Day PTF 日前聚會
Every Month 每個月
Evenings 晚上
Turn Up 找到
Informal but structured 不正式但有架構
Not after chapter meeting 不在例會之後
Good food & drink 好的飲食
Power Team 會議議程
1. 每位 PT 成員更新
2. PT 的成長
3. 團隊行動
4. AOB
5. 下次會議時間
1. 每位 PT 成員的更新
• 正在進行的事業
• 正在進行的報價
• 目前的工作
• 更新已收到的引薦單
• (+ TYFTB)
• 明確的引薦目標
2. 讓 Power Team 成長
• Power Team 焦點日
• 日期
• 希望的來賓
• Education slot
• 下個月的 Power Team 會
議
Power Team 會議議程
1. 每位 PT 成員更新
2. PT 的成長
3. 團隊行動
4. AOB
5 讓他們容易進入引薦網路
4 比較容易來來賓前來
3 激勵他們願意參加每星期例
會
2 透過行動來觀察 Power
Team
1 有機會賺更多錢
邀請來賓到你的 Power Team 的
好處
開始組成一個
適合自己的 Power-Team
Power Team 原則
• 組長為自願,非指派,主動招募組員
• 組員為自由參加,不強制參與
• 參加 power team 者,要同意為小組做貢獻
• 只要目標市場相同、 組不限制人數每
• 月依會議議程開一次會每
• 主席和 power team 總組長會協助會議

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Power team工作坊

Editor's Notes

  1. Manually click from slide to slide as you expressively narrate what is happening on the screen, at a slow but energetic pace. Stop half way and you can engage with the people in the room by asking them what other businesses this might be a referral for!
  2. Dramatic narration is best!
  3. Dramatic narration Let’s call the wedding planner Julia!
  4. narration Even though the brides’s Dad was loaded, and the wedding was set to rival that of a Superstar, it wasn’t all of the profit Julia expected to make that was getting her so excited… It was….
  5. narration Stop the slide and ask the room WHY DO YOU THINK THE REFERRALS WERE SO IMPORTANT TO HER? Get the audience to come up with the answer GIVERS GAIN. Get the audience to expand on the GIVERS GAIN concept.
  6. narration Throw the HOT POTATO to one of the members, Tony – Jewellery Designer
  7. narration Mike D – Bridal Shop
  8. narration Enrico – Fitness Instructor
  9. narration Ron - Lawyer
  10. At this point you engage with the room and ask them what other businesses could be referred to beyond the ones already mentioned – Use an actual Hot Potato and pass it around the room for a bit of fun! When finished CLICK and it will resume right to the GRAND FINISH! Already mentioned: Wedding planner Jeweller Bridal Shop Fitness Instructor Lawyer Here we got everyone into the spirit of it and they passed it to the Travel Agent – Honeymoon Printing – Invitations And so on. I actually had to get the Hot Potato back as they started to move onto real estate and mortgages before the slides.
  11. narration
  12. narration
  13. narration
  14. narration
  15. Apologies to Financial Planners everywhere! Lets call him Floyd! Floyd understood the value of a referral for building his business. In fact most of his best clients came from referrals! Ask the audience; WHY IS REFERRAL MARKETING PREFERRED? WHAT ARE THE ELEMENTS THAT MAKE REFERRALS THE BEST FORM OF MARKETING? Customers are pre-sold leading to a shorter sales cycle, freeing time for other things Lower cost of customer acquisition Sales revenue is increased from referred customers Referred customers are more satisfied, leading to more referrals, a self perpetuating business builder. Any others?
  16. Dramatic narration So even though Floyd knew the value of a referral he never had the TOOLS to capitalise on that knowledge. And guess what he did with the Hot Potato?