Opportunities for Growth - Food & Drink Date: 09.12.10 Venue: Brickhampton Court Golf Complex

1. Growing Gloucestershire PLC
Food & Drink Seminar
9th December 2010
Introduction
Suzanne Hall-Gibbins
Director Gloucestershire
Chamber
&
Business Link

2. Agenda
Introductions & overview of morning
Exporting your products & services - UKTI
Case study: Soho CoffeeCo.
Environmental support: Business Link and Space
Catering
Break
Case study: Creed Foodservice
Strategic Support available
Developing a successful and valuable brand: ASHA
Q&A Panel
It’s all About Great Local
Companies!

3. A World of Opportunities
Helping South West businesses really go places
Angie Mico
UKTI SOUTH WEST
Experts in international trade
Do you want your business to grow internationally?
UK Trade & Investment (UKTI) is here to help
UK Trade & Investment is the Government
organisation that helps UK based companies
succeed in international markets. We also assist
overseas companies to bring high quality
investment to the UK's vibrant economy

4. The International Trade Service Team
Your route to the world
Our team includes:
International Trade Sector Specialists in;
Aerospace
Advanced Engineering
Automotive
Environmental
Healthcare/Life Sciences
Food & Drink
Marine
Security
Business and Financial Services
Creative
Leisure & Tourism
International Trade Advisers
For all other sectors
UKTI SOUTH WEST also has access to a unique network of UKTI colleagues based
around the world in Embassies and Consulates.
UKTI Products & Services
When it comes to international trade, there’s a lot to consider.
UKTI SOUTHWEST has a team of experienced and well-connected experts, and a range of
useful services, to give your business that international edge.
Contact our International Trade Centre Team, and they will start you on the road
to:
•Your next customer
•Your new suppliers
•Your new partners
•And much, much more!
If you want to increase your turnover, boost your sales and
increase the size of your business year on year, you can’t
afford to miss out on using our International Trade Team.

5. Benefits
•Save time
•Save money
•Grow your business
We’re here to help
Why wait? Contact us today!
Tel:- 0845 60 60 969
E-mail:- enquiries@uktisouthwest.org
Or visit us at:- www.uktradeinvest.gov.uk
Thank you

6. SOHO
TM
.
COFFEECO
everyone has a SOHO favourite
brand overview
•Privately owned company
•Coffee and Sandwich Retailers
•Engaging, bold, full of character – fast,
fresh and a bit funky!
•Extensive coffee menu using only organic,
fairtrade coffee, locally roasted and made
with organic milks
•Healthy, fresh food prepared daily in our
own kitchen
•Local produce used whenever possible –
‘handpicked suppliers’
•Menu tailored to locality
•Seasonality important

7. where we have come from
•First store opened in 2000 in Cheltenham
by Julian Dunkerton. Food produced in
basement of store.
•Company purchased by the Copner and
Manuel families in 2006:
• 4 stores
• t/o 1.5m
•central production kitchen in
Cheltenham
•2010:
•19 stores
•t/o 17m
•4 franchise partners
•1 concession partner
•manufacturer status
•new premises leased for CPU
store portfolio
•9 stores in major UK shopping malls
•Cabot Circus
•Cribbs Causeway
•St David’s, Cardiff
•Next Flagship, Arndale, Manchester
•6 stores in UK & Ireland Airports:
•Manchester (2)
•Birmingham
•East Midlands
•Bristol (2)
•3 stores in International Airports:
•Dublin
•Las Palmas
•Malaga
•1 UK motorway location

8. Soho @ Cabot Circus Mall
Soho @ Cribbs Mall

9. Soho @ next, Arndale Centre
Soho @ Gran Canaria

10. decide your usp’s
•Hot food delivered in contemporary style
•Fast & fresh – average service time of 3
minutes
•Flexible daypart
•Food with provenance
•Flexible service style
•Signature coffee and frapps menu
•Big and bold salad bar
lessons learned
•Have a robust business plan
•Watch your cash flow
•Build your relationship with your bank
•Think big, act small
•Know your market
•Effective IT systems
•Keep inviting customer feedback – do
they ‘get’ you?
•Don’t sweat the mistakes
•Communication – don’t underestimate the
importance
•Share your objectives and your concerns,
successes and failures
•Work with like minded supply partners
•Stay true to your brand proposition
•Open and honest with your team

11. challenges 2011
•Slow economic recovery
•VAT increase
•Commodity price increases
•Mature market – where does the growth
come from?
•Landlord relationships
•New franchise partners
•Moving production and warehouse
•Retaining individuality / personality
•Social media
•We’ve had floods, swine flu, snow,
volcanic ash so ……
challenges 2011

12. Thank you!
IYRE
Improve Your Resource Efficiency
www.businesslink.gov.uk/southwest/environment

13. What is the IYRE project?
• In depth engagement with business to
improve environmental performance
Improve efficiency and competitiveness
Decrease energy, waste and resource
costs
Decrease environmental impact - Carbon
The Customer Journey
• 1) Initial Meeting/scoping
• 2) Baseline
• 3) Feasibility/Quotation/Referral
• 4) Sourcing finance
• 5) Implementation
• 6) Return 1 year on to assess effect

14. Which businesses are eligible?
• Sectoral restrictions
Transport
Primary food processing
Agriculture
Motor vehicles
Synthetic fibres
Ship building
Coal and steel
Fisheries and aquaculture
Housebuilding
• Meet growth criteria
In reality, what business are we
looking for?
• Intensive resource users (energy, water and
materials)
• Potential for renewable energy (FiT)
• Fleet/high mileage
• Environmental goods and services (8% target)
• Go by feel…do you think there is room for
improvement?

15. Case Study – Wickwar Brewery
• IYRE project in later stages
• Replacing grain mill – resource efficiency
• Boiler investigations – replace/acid clean
• 2 actions forecast to save company ~£9000 per
year

16. Contact Details
• iyre@businesslinksw.co.uk
• (0)845 600 9966
Food & Drink Sector
Opportunities for
Growth

17. Macro economical factors Opportunities for Growth
+3.8%
And the view from the banks Opportunities for Growth
We’ve just been through the worst recession
since the Great Depression
Depth & leng th of UK recess ions s inc e 1955
7
D u ra t io n o f th e r e c e s s i o n in
2008-09 6
1990-91 1980-81 5
4
3
2
1
0
0% -1% -2% -3% -4% -5% -6% -7%
Fall in G DP d uring the reces sion

18. Current consumer trends impacting us.... Opportunities for Growth
It’s not going to get an awful lot easier!
• Price is playing a greater role as consumers become more price
conscious.
• Slow economic recovery is predicted, with only modest income
growth and consumers remaining price conscious.
• Over the course of 2011 the Informal Eating Out market will be hit by
the VAT rise to 20%. This will widen the pricing gap between the
cost of eating in versus going out.
Current consumer trends impacting us.... Opportunities for Growth
Knowing your consumer and the current
trends will help you differentiate yourself
from your competition.
• Greater consumer concern for provenance, authenticity, quality ingredients and
seasonality of food.
• There is a greater appreciation of British sourced food and cuisine.
• Consumers are increasingly aware over ethical sourcing and operators’
environmental initiatives.
• Consumers busier than ever meaning convenience key.
• Reduced product packaging and more recyclable material.
• Locally sourced food will continue to become more important.
• Improved grab & go offer, particularly hot food.
• Greater provision and communication of nutritional information in eating out
establishments.

19. What does ‘local’ mean to Mise en Place Opportunities for Growth
A key part of our proposition
over over over
20
suppliers
200 products
1200 customers
What does ‘Mise en Place’ mean to ‘local’ Opportunities for Growth
A big contribution to Food & Drink in and
around the county
over
£1.1m
of sales

20. Recognising the ‘Out of Home’ supply chain Opportunities for Growth
The challenge for us is to ensure we can
all deliver a sustainable route to market.
Challenges in a value driven market Opportunities for Growth
Market dynamics mean there is a real
‘margin squeeze’ particularly on the route
to market providers.

21. So...how can MeP help ‘local’ manufacturers? Opportunities for Growth
Exposure
Expertise
How can MeP help ‘local’ manufacturers? Opportunities for Growth
Exposure

22. Exposure Opportunities for Growth
• Trade listings:
• Product Guides & Promotional publications
• Exposure to all MeP (and Creed) customers
Exposure Opportunities for Growth

23. Exposure Opportunities for Growth
Exposure Opportunities for Growth

24. Exposure Opportunities for Growth
Exposure Opportunities for Growth

25. Exposure Opportunities for Growth
• Trade listings:
• Product Guide & Promotional publications
• Exposure to all MeP (and Creed) customers
• Professional ‘Trade Shows’:
• Showcasing to both Local and National customers
• These have always been free to Local producers
• Summer 2011 see’s us return to the Royal Agricultural coll.
Exposure Food & Drink Opportunities for Growth

26. Exposure Food & Drink Opportunities for Growth
• Trade listings:
• Product Guide & Promotional publications
• Exposure to all MeP (and Creed) customers
• Professional ‘Trade Shows’:
• Showcasing to both Local and National customers
• These have always been free to Local producers
• Summer 2011 see’s us return to the Royal Agricultural coll.
• PR:
• Local press articles:
• Food heroes
• National exposure through Creed:
• EG Account wins (Soho)
Exposure Food & Drink Opportunities for Growth
‘Local Food Heroes’ series:
• Great opportunity
• All local producers
• Now monthly feature
• Growing profile
• Generating awareness

27. How can MeP help ‘local’ manufacturers? Opportunities for Growth
Expertise
Expertise Food & Drink Opportunities for Growth

28. Expertise – Results of ‘Getting it RIGHT’ Food & Drink Opportunities for Growth
Expertise Food & Drink Opportunities for Growth

29. Expertise – Results of ‘Getting it RIGHT’ Food & Drink Opportunities for Growth
Summary Food & Drink Opportunities for Growth
• Macro factors are important.
• Know your consumer.
• Relevant trends can be really key to your
proposition.
• Understand the ‘route to market’.
• Exposure for your brand/s is key.
• Utilise the expertise that is available.

30. To act as the strategic voice of the
business community
Proactively engaging with key sectors and their supply
chains
Establishing communications and feedback channels
with local businesses
Strengthening relationships with local MPs
Collaborating with local chambers
Creating effective feedback loops with members
Engaging with regional and national players
To act as the major access point for
business support in the county
• Provide 1:1 support to businesses
• Provision of relevant events/workshops/seminars
• 3 day Start-up programme plus on-going support
• Access to information via website/e-alerts/newsletters
• Access to specialist advisers – IT; Marketing;
Environmental; Finance
• Access to 3rd party providers & other public funded
bodies

31. Strategic Growth Programmes
The Strategic Leadership Programme
Aimed at the business leader (It’s all about me!)
The Strategic Development Programme
Aimed at the entire business (It’s all about us!)
A proven support service delivered through the Business Link
Funded through the South West RDA ERDF funds
Strategic Leadership Programme
3 half day sessions:
• Groups of up to 8 business leaders per group
• Opportunities to raise and discuss the burning issues that
you face
• The ability to participate in a peer to peer learning
environment
• Invitation to continue the group conversation via email
and follow up meetings

32. Strategic Development Programme
3 – 5 half day sessions:
• unites the management team – engendering shared
ownership and responsibility
• provides a structured & practical framework
• sets priorities and responsibilities
• provides insights into team and personal dynamics
• provides access to external support for implementation
Who have we worked with?
• Bottlegreen
• Kitchen Garden Foods
• Cadbury House Hotel
• The George Hotel
• Bart Spices
• Bensons
• Pheasant Pluckers

33. Panel Questions