The document provides design guidelines for the appearance of BMW Clubs. It establishes rules for logos, symbols, wordmarks and other visual elements to present a unified brand identity while allowing for individual club differentiation. The new guidelines are more contemporary and flexible than previous versions. They aim to clearly identify communications as coming from BMW Clubs while protecting the premium image of the BMW brand. Clubs must adhere to the mandatory worldwide standards outlined for all communication materials.
The document is a presentation by BMW Group providing an overview and update on their business and strategy:
1) In the first half of 2009, BMW Group saw revenues decrease 12.1% and profit before tax turn to a loss of €47 million compared to a profit of €1,243 million in the same period in 2008 due to the economic downturn.
2) BMW Group outlined actions for 2009 such as cost reductions, optimization of capital employed, and strict cash flow management to address the challenging market conditions.
3) BMW Group's long-term "Number ONE" strategy aims to make the company the leading provider of premium products and services for mobility by 2020, including targets to increase profitability and
This document provides an overview of Bayerische Motoren Werke (BMW) Group. It discusses BMW's history beginning in 1916 as an aircraft engine manufacturer. It expanded into motorcycles and automobiles after World War I. The document outlines BMW's corporate governance structure and organizational structure. It also details BMW's various brands including BMW, Mini, and Rolls-Royce vehicles. BMW's product portfolio across brands is examined. The document summarizes BMW's international activities, operating in over 140 countries with production, research, dealership and sales networks spread globally.
BMW is a German automaker known for luxury vehicles. It began as an aircraft engine manufacturer and produced its first car in 1929. BMW has expanded globally with 24 manufacturing plants across 13 countries and distribution in over 140 nations. Key to BMW's success are long-term thinking, investment in R&D, and adapting quickly to market changes. In 2013, BMW sold over 1.9 million vehicles and over 100,000 motorcycles worldwide, generating $76 billion in revenue. The company aims to grow profitably in premium vehicle segments through continuous product innovation under its BMW, Mini, and Rolls-Royce brands.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
The marketing plan summarizes BMW's M3 sports car. It discusses the company background, product description, target market, pricing, placement, and promotional strategies. The M3 is a high-performance luxury sports car with over 400 horsepower. BMW targets wealthy individuals seeking a fun and prestigious vehicle. They employ an indirect distribution model and promote through advertising, websites, and sponsoring racing teams to build the brand.
BMW developed a marketing program based on relationship marketing to attract customers in the luxury market. The program uses integrated marketing communication including media promotion, product assistance, and a customer service hotline. Performance will be monitored using financial and non-financial indicators like monthly sales reports and customer feedback to ensure the program's success.
The document is a presentation by BMW Group providing an overview and update on their business and strategy:
1) In the first half of 2009, BMW Group saw revenues decrease 12.1% and profit before tax turn to a loss of €47 million compared to a profit of €1,243 million in the same period in 2008 due to the economic downturn.
2) BMW Group outlined actions for 2009 such as cost reductions, optimization of capital employed, and strict cash flow management to address the challenging market conditions.
3) BMW Group's long-term "Number ONE" strategy aims to make the company the leading provider of premium products and services for mobility by 2020, including targets to increase profitability and
This document provides an overview of Bayerische Motoren Werke (BMW) Group. It discusses BMW's history beginning in 1916 as an aircraft engine manufacturer. It expanded into motorcycles and automobiles after World War I. The document outlines BMW's corporate governance structure and organizational structure. It also details BMW's various brands including BMW, Mini, and Rolls-Royce vehicles. BMW's product portfolio across brands is examined. The document summarizes BMW's international activities, operating in over 140 countries with production, research, dealership and sales networks spread globally.
BMW is a German automaker known for luxury vehicles. It began as an aircraft engine manufacturer and produced its first car in 1929. BMW has expanded globally with 24 manufacturing plants across 13 countries and distribution in over 140 nations. Key to BMW's success are long-term thinking, investment in R&D, and adapting quickly to market changes. In 2013, BMW sold over 1.9 million vehicles and over 100,000 motorcycles worldwide, generating $76 billion in revenue. The company aims to grow profitably in premium vehicle segments through continuous product innovation under its BMW, Mini, and Rolls-Royce brands.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
The marketing plan summarizes BMW's M3 sports car. It discusses the company background, product description, target market, pricing, placement, and promotional strategies. The M3 is a high-performance luxury sports car with over 400 horsepower. BMW targets wealthy individuals seeking a fun and prestigious vehicle. They employ an indirect distribution model and promote through advertising, websites, and sponsoring racing teams to build the brand.
BMW developed a marketing program based on relationship marketing to attract customers in the luxury market. The program uses integrated marketing communication including media promotion, product assistance, and a customer service hotline. Performance will be monitored using financial and non-financial indicators like monthly sales reports and customer feedback to ensure the program's success.
The document discusses current and future marketing strategies for BMW. It provides details on BMW's business segments, brands, model series, sales figures, target markets, competitors, and marketing mix. Regarding BMW's marketing mix, the document outlines BMW's product portfolio and life cycles, pricing strategy, distribution network, and promotional campaigns/slogans. It emphasizes BMW's focus on the driving experience, quality, and premium brand image in its marketing strategies.
BMW is introducing its new P-Series pickup trucks targeted at the international premium automobile market. The strategic marketing plan outlines 4 new pickup truck models ranging in price from $36,959 to $71,279. It is estimated that the P-Series could see a 253% growth over the next 5 years, with projected sales of over 11,000 units. The plan details BMW's marketing strategy, which will utilize digital advertising, social media, dealerships and online sales channels. It projects $943 million in global sales and 166 million in profits by 2019 as BMW leverages its brand reputation for quality and innovation to enter the pickup truck segment.
BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines and began producing motorcycles in 1923 after World War I restrictions prohibited aircraft production. It experienced financial difficulties in the late 1950s but was able to recover by acquiring rights to the Isetta microcar. BMW has since become a leading luxury automaker known for the 3-Series and SUVs, and also owns the Mini and Rolls-Royce brands. It continues to be a major motorcycle manufacturer under the BMW Motorrad brand, pioneering innovations like the opposed-twin boxer engine layout.
BMW is a German automaker known for luxury vehicles. It started in 1916 making aircraft engines and now owns brands like Mini and Rolls-Royce. BMW's mission is to be a leading provider of premium mobility products. It uses Ansoff's matrix to penetrate existing markets and develop new products. BMW faces competition globally but maintains a strong brand image through high quality vehicles.
BMW India is a 100% subsidiary of BMW Group that was founded in 2006 and is headquartered in Gurgaon, India. It has over 1400 employees and operates a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training center in Gurgaon, and a nationwide dealer network. BMW Group has invested over 11.3 billion Indian rupees in its Indian subsidiaries and sells luxury vehicles and commercial vehicles in India under the BMW, Mini, and Rolls-Royce brands.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
An Assessment and Analysis of the Marketing Techniques and Strategies of BMW ...Siddharth Sinha
This document provides an analysis of BMW's marketing techniques and strategies in the UK and India. It begins with an acknowledgment and includes the following sections: company profile, market segmentation, market targeting, marketing mix, SWOT analyses for each country, and conclusions and recommendations. The key points are:
- BMW segments the market in the UK by targeting successful business executives aged 25-45, while in India it focuses on individuals aged 30-40 with rising incomes.
- It uses the 4Ps of marketing - products tailored for each market, competitive pricing, wide placement/dealerships, and sales promotions.
- SWOT analyses find BMW's strengths are its luxury brand image while weaknesses include high prices;
BMW India Pvt Ltd is launching the BMW X6 sports activity coupe in India. The document discusses BMW India, the BMW X6 vehicle, and its target market segmentation, positioning, and marketing mix. It aims the BMW X6 at professionals, executives, and affluent families. The marketing mix will include advertising the BMW X6 on billboards, magazines, newspapers, YouTube and social media, as well as displaying it in malls and cinemas.
BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.
BMW was founded in 1917 and is headquartered in Munich, Germany. It is one of the top 10 largest car manufacturers worldwide with brands like BMW, Mini, and Rolls-Royce. BMW is known for its luxury and sports cars and strong engine technology. It sold over 1.29 million cars in 2012 and gets most of its parts from suppliers in Germany and other European countries. BMW has assembly plants in countries like Thailand, Malaysia, Russia, and India. Its main competitors include Audi, Mercedes, and Porsche.
The document provides an agenda and overview of a BMW brand health check. It includes quick facts about BMW, descriptions of their campaigns using various media and sports sponsorships, their brand value according to Forbes, user profiles of typical BMW customers, descriptions of BMW's brand personality and ambassadors, a CBBE pyramid analysis of BMW's brand equity, and a mental map of how BMW is positioned.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
BMW has focused on innovation as a key element of its success in the premium automotive market. It was founded in 1917 as an aircraft engine manufacturer and began producing motorcycles and automobiles. Throughout its history, BMW has concentrated on producing high performance and elegant vehicles, experiencing both success and near bankruptcy. It has strengthened its position through strategic acquisitions, international expansion, new model launches emphasizing dynamics and safety, and increasing research and development spending. BMW aims to be the leading premium quality brand globally.
This document discusses BMW, a German luxury automaker founded in 1916. It owns Mini and Rolls-Royce brands. BMW's mission is to be a leading provider of premium products and services. Its vision is to inspire mobility and shape future premium mobility. The company aims to profitably grow in premium auto segments globally. It selectively targets upper-income consumers to build a strong brand associated with success. While this limits revenue, it creates loyalty. The document examines pros, cons, and opportunities for BMW, concluding its segmentation was not too exclusive during an economic recession when loyal customers still purchased BMWs.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
BMW produced 5 short films called "The Hire" starring Clive Owen to promote its brand and vehicles. The films cost $15 million to produce and generated high viewership online. This document considers alternatives for BMW's next marketing initiatives, including producing more short films, making a feature-length film, or utilizing traditional marketing and developing computer games. It recommends the latter option to maximize the value of the existing films, engage younger audiences, and continue portraying BMW's technology-focused brand image in an innovative way.
The document analyzes the mid-level luxury performance sedan market. It describes the target consumers as younger adults interested in performance over practicality who want powerful engines and handling. Vehicle options in this market include the Acura TL and Cadillac CTS, which start around $33,000 and compete directly with BMW 3 Series. The Acura TL appeals more to older buyers while the redesigned Cadillac CTS targets younger consumers as Cadillac works to reposition its brand image in this segment.
The document discusses current and future marketing strategies for BMW. It provides details on BMW's business segments, brands, model series, sales figures, target markets, competitors, and marketing mix. Regarding BMW's marketing mix, the document outlines BMW's product portfolio and life cycles, pricing strategy, distribution network, and promotional campaigns/slogans. It emphasizes BMW's focus on the driving experience, quality, and premium brand image in its marketing strategies.
BMW is introducing its new P-Series pickup trucks targeted at the international premium automobile market. The strategic marketing plan outlines 4 new pickup truck models ranging in price from $36,959 to $71,279. It is estimated that the P-Series could see a 253% growth over the next 5 years, with projected sales of over 11,000 units. The plan details BMW's marketing strategy, which will utilize digital advertising, social media, dealerships and online sales channels. It projects $943 million in global sales and 166 million in profits by 2019 as BMW leverages its brand reputation for quality and innovation to enter the pickup truck segment.
BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines and began producing motorcycles in 1923 after World War I restrictions prohibited aircraft production. It experienced financial difficulties in the late 1950s but was able to recover by acquiring rights to the Isetta microcar. BMW has since become a leading luxury automaker known for the 3-Series and SUVs, and also owns the Mini and Rolls-Royce brands. It continues to be a major motorcycle manufacturer under the BMW Motorrad brand, pioneering innovations like the opposed-twin boxer engine layout.
BMW is a German automaker known for luxury vehicles. It started in 1916 making aircraft engines and now owns brands like Mini and Rolls-Royce. BMW's mission is to be a leading provider of premium mobility products. It uses Ansoff's matrix to penetrate existing markets and develop new products. BMW faces competition globally but maintains a strong brand image through high quality vehicles.
BMW India is a 100% subsidiary of BMW Group that was founded in 2006 and is headquartered in Gurgaon, India. It has over 1400 employees and operates a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training center in Gurgaon, and a nationwide dealer network. BMW Group has invested over 11.3 billion Indian rupees in its Indian subsidiaries and sells luxury vehicles and commercial vehicles in India under the BMW, Mini, and Rolls-Royce brands.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
An Assessment and Analysis of the Marketing Techniques and Strategies of BMW ...Siddharth Sinha
This document provides an analysis of BMW's marketing techniques and strategies in the UK and India. It begins with an acknowledgment and includes the following sections: company profile, market segmentation, market targeting, marketing mix, SWOT analyses for each country, and conclusions and recommendations. The key points are:
- BMW segments the market in the UK by targeting successful business executives aged 25-45, while in India it focuses on individuals aged 30-40 with rising incomes.
- It uses the 4Ps of marketing - products tailored for each market, competitive pricing, wide placement/dealerships, and sales promotions.
- SWOT analyses find BMW's strengths are its luxury brand image while weaknesses include high prices;
BMW India Pvt Ltd is launching the BMW X6 sports activity coupe in India. The document discusses BMW India, the BMW X6 vehicle, and its target market segmentation, positioning, and marketing mix. It aims the BMW X6 at professionals, executives, and affluent families. The marketing mix will include advertising the BMW X6 on billboards, magazines, newspapers, YouTube and social media, as well as displaying it in malls and cinemas.
BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.
BMW was founded in 1917 and is headquartered in Munich, Germany. It is one of the top 10 largest car manufacturers worldwide with brands like BMW, Mini, and Rolls-Royce. BMW is known for its luxury and sports cars and strong engine technology. It sold over 1.29 million cars in 2012 and gets most of its parts from suppliers in Germany and other European countries. BMW has assembly plants in countries like Thailand, Malaysia, Russia, and India. Its main competitors include Audi, Mercedes, and Porsche.
The document provides an agenda and overview of a BMW brand health check. It includes quick facts about BMW, descriptions of their campaigns using various media and sports sponsorships, their brand value according to Forbes, user profiles of typical BMW customers, descriptions of BMW's brand personality and ambassadors, a CBBE pyramid analysis of BMW's brand equity, and a mental map of how BMW is positioned.
The BMW X3 is targeted towards consumers in the later stages of the family life cycle:
- Married with teenage children (Full Nest II): The X3 provides enough space and cargo capacity for an active family with older children, while still being a smaller SUV suitable for families with teenagers.
- Empty nest I (Older married couples, no children living with them, still working): As children move out, the X3 offers a versatile and luxurious vehicle that can be used for both family and personal needs.
- Empty nest II (Older married couples, no children living with them, retired): The X3 appeals to older consumers looking to downsize from a larger vehicle but still want the comfort, prestige and
BMW has focused on innovation as a key element of its success in the premium automotive market. It was founded in 1917 as an aircraft engine manufacturer and began producing motorcycles and automobiles. Throughout its history, BMW has concentrated on producing high performance and elegant vehicles, experiencing both success and near bankruptcy. It has strengthened its position through strategic acquisitions, international expansion, new model launches emphasizing dynamics and safety, and increasing research and development spending. BMW aims to be the leading premium quality brand globally.
This document discusses BMW, a German luxury automaker founded in 1916. It owns Mini and Rolls-Royce brands. BMW's mission is to be a leading provider of premium products and services. Its vision is to inspire mobility and shape future premium mobility. The company aims to profitably grow in premium auto segments globally. It selectively targets upper-income consumers to build a strong brand associated with success. While this limits revenue, it creates loyalty. The document examines pros, cons, and opportunities for BMW, concluding its segmentation was not too exclusive during an economic recession when loyal customers still purchased BMWs.
The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets
BMW produced 5 short films called "The Hire" starring Clive Owen to promote its brand and vehicles. The films cost $15 million to produce and generated high viewership online. This document considers alternatives for BMW's next marketing initiatives, including producing more short films, making a feature-length film, or utilizing traditional marketing and developing computer games. It recommends the latter option to maximize the value of the existing films, engage younger audiences, and continue portraying BMW's technology-focused brand image in an innovative way.
The document analyzes the mid-level luxury performance sedan market. It describes the target consumers as younger adults interested in performance over practicality who want powerful engines and handling. Vehicle options in this market include the Acura TL and Cadillac CTS, which start around $33,000 and compete directly with BMW 3 Series. The Acura TL appeals more to older buyers while the redesigned Cadillac CTS targets younger consumers as Cadillac works to reposition its brand image in this segment.
BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.
Mercedes Benz is a German luxury automaker that entered the Indian market in 1994. It was initially very successful as the top-selling premium brand. However, Audi and BMW entered India and Mercedes fell to third place in premium car sales. To regain market share, Mercedes introduced more affordable models starting at $25,000 and sportier versions of existing cars to appeal to younger buyers. It also focused on word-of-mouth advertising through billboards and magazines rather than television. These strategic changes helped Mercedes adapt to India's changing auto market and partially regain its former leading position.
The "Company of Ideas" campaign was unveiled by BMW in May 2006 to change its perception beyond its traditional association with "yuppies" and target the "creative class." The campaign emphasized BMW's independence and freedom to pursue innovative ideas with minimal emphasis on performance features. Ads encouraged radical ideas and designs to convey how BMW becomes an ultimate driving machine. While the campaign intended to reach new customers and increase sales, it received criticism for a lack of market research and potential customer confusion over its diluted messaging.
Dove created this book to define the brand, speak with one voice, help sustain growth, and inspire great work. The document provides Dove's history from 1957 to present day, outlines its target consumer as a more mature, accepting woman, and explains Dove's guiding insight of answering the yearning for the real. It discusses Dove's functional and emotional promises to constantly elevate standards of care and give women an uplifting feeling about their beauty. The book also describes the distinctive "Dove Way" which informs everything about the brand through its values, personality, voice, and view of beauty.
The North Face logo is based on Half Dome in Yosemite and features a slanted quarter-circle with lines and logotype. The brand uses a simple color palette of grays and red to evoke mountainsides. Helvetica font is used across all branding elements. The North Face sells gear for outdoor activities and focuses on innovation and sustainability. Its mission is to embody exploration and adventure. The brand is known for quality but some see it as expensive.
The New B-Class has a smarter, more spacious interior and various new safety and driver assistance features. It has a redesigned front end with new headlamps and tail lights featuring LED technology. The interior provides a luxurious yet functional space with comfortable seats, various storage areas, and multimedia options. The B-Class is focused on safety with features like attention assist, adaptive braking, hill-start assist, and various airbags to protect occupants in different scenarios.
BSSP (formerly Butler, Shine, Stern & Partners) has terminated its contract with Mini, effectively resigning the account it led for more than a decade.
An unusual policy within the procurement department of the client’s parent company, BMW in Germany, requires Mini to launch agency reviews every four years. BSSP negotiated to extend that to six years, but the policy, along with a series of cost-cutting and consolidation moves on the client side, led to what BSSP chief creative officer John Butler called “a difficult decision.”
This document outlines an activity called "Model Dating" which combines speed dating and rapid modeling. Participants will generate ideas for the purpose of their network through three speed dating sessions using Skype, where they will exchange writing, interpret their partner's response through modeling, and discuss. The goal is to refine purpose statements based on feedback. Directions provide tips for the speed dating, modeling, and setup of materials and Skype calls.
The document discusses designing a memory prosthesis to support serendipitous discovery through search. It proposes that mental models influence how interaction is designed to encourage inquiry during searching. The research questions how to design interaction based on mental models to support serendipity. It suggests search can trigger serendipity. The document outlines two studies - how mobile search interfaces can extend personal information for rediscovery, and how context can generate relational information for discovery. The goal is a framework that uses information as a natural extension of life rather than just finding answers.
Career Services Creative Brief.pptx FINALLeah Famularo
The document outlines a project to increase awareness of career services among first-year students. It found that unique student appointments for first-years decreased 63% in 2015. Goals include boosting awareness, participation in events and services, and rebranding print/digital materials. Tactics proposed include flyers, social media, signage targeting lost, confused first-years and offering incentives. Research found students don't participate due to lack of time, motivation or feeling services aren't needed. The project aims to position career services as a competitive advantage over other schools.
The document provides an overview of iPhone app development using examples of common iPhone app features. It discusses basic table views including creating a table view, populating it with data from a data source, and designing table view cells. It also covers more advanced table view techniques like custom table views and dynamic content. The document is intended to teach iPhone app developers best practices for implementing common user interface elements and features in their apps.
The document is a call for submissions to the 6th Future Film Festival in February 2013. Young filmmakers aged 16-25 are invited to submit short fiction films under 10 minutes produced in the last two years for consideration. Selected films will be screened at the festival and have a chance to win awards. Submissions must demonstrate an original concept and good production values.
Nokia vs iphone Case Study and iPhone PPT templateRobin Sargent
This is a ppt. I made for my Business Law class when I was presenting on the Nokia vs. iPhone patent case.
The iPhone is completely made up of the shapes in ppt. You can click on the 'apps' to take you to different pages and press the 'home' button on the slide to go back to the main apps page. There is also animations to slide the arrow across so it functions like a real iPhone! This ppt. was awesome to use on the SMARTBOARD!
This document proposes a scavenger hunt project for the North Carolina Museum of History. The scavenger hunt would engage visitors in exploring both the physical museum and surrounding area through an augmented reality game that requires adopting a historical persona. The goal is to provide an educational yet fun activity for families, increase awareness of the relationship between historical events and the present, and better connect the museum to the local community. The scavenger hunt is intended to evolve over several years with increased content and assessment of its effectiveness through training.
2010 BMW 6 Series brochure provided by BMW of Macon Georgia located in Macon GA. Find the 2010 BMW 6 Series for sale in Georgia; call about our current sales and incentives at 478-757-7021.
With almost 75 years in the automotive business it is our stated policy to treat every visitor that enters our dealerships as we would an honored guest in our home: everyday, every time, without exception. And while the singular passion of BMW has always been to create joy in driving, BMW of Macon strives to make your purchase and ownership experience a joy as well.
Come stop by our Georgia BMW showroom today!
Donec pulvinar posuere nisi vitae porttitor. Nullam lacinia sodales porta. Etiam eu dignissim turpis. Sed dapibus tincidunt facilisis. Nunc pharetra justo mollis arcu accumsan a auctor justo convallis. Fusce ullamcorper pulvinar risus. Nulla facilisi.
BMW Miniatures offers highly detailed miniature replicas of BMW vehicles in various scales from 1:87 to 1:18. The miniatures are crafted through an intensive process involving 3D modeling, die-casting molds, multi-step painting, and assembly of tiny individual components. Despite their small size, the miniatures achieve an extraordinary level of precision and realism to depict both exteriors and interiors of the original BMW cars. The collection provides a opportunity for enthusiasts to appreciate over 80 years of BMW automotive history and design.
Here are the key details about BMW's prices in India:
- The BMW 3 Series starts at Rs. 23,95,000
- The BMW X1 starts at Rs. 22,00,000
- The BMW 5 Series is priced at Rs. 37,00,000
- Luxury models like the BMW M6 Coupe and Convertible are priced over Rs. 1 crore
- The BMW 7 Series ranges from Rs. 82,50,000
- SUVs like the BMW X3 and X5 are priced between Rs. 41-53 lakhs
So in summary, BMW prices in India range from Rs. 23,95,000 for the 3 Series sedan to over
This document provides an overview of BMW's history and customer relationship management initiatives. It discusses how BMW was founded in 1916 and is now one of the top three German automakers. BMW uses customer data analysis and CRM software to improve prospect management, marketing, and staff performance reporting. Key initiatives include the Owner's Circle loyalty program, which allows customers to track vehicle service and financing online. The overall goal of BMW's CRM is to continually surprise and enthuse customers through exceptional product quality and flexible, customer-focused processes.
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
BMW has been a top luxury automaker since the early 1900s, starting with engines before expanding to cars. Key to BMW's success is its range of high-quality vehicles that appeal to both upper and lower classes. BMW has a global manufacturing and distribution network to produce and deliver vehicles and parts worldwide. Through consistent marketing over many years, BMW has established itself as a top-of-mind luxury brand, known for its reputation, premium pricing, and creating an image of desirability among customers.
2010 BMW 6 Series brochure provided by BMW of Macon located in Macon, GA. Find the 2010 BMW 6 Series for sale in Georgia; call about our current sales and incentives at (478) 757-7000.
The document is a project report about BMW Studio, a retail company concept in Delhi, India. BMW Studio offers a lounge, fine dining, test drives, and showcases BMW products and lifestyle accessories. It targets high-income individuals and BMW owners. The store has different sections and is 1600 square feet. It focuses on customer experience over competitors through its unique offerings compared to other showrooms.
2010 BMW 3 Series Coupe color brochure provided by Irvine BMW located near Los Angeles, CA. Find the 2010 BMW 3 Series Coupe for sale in California; call about our current sales and incentives at (888) 853-7429.
Irvine BMW in Southern California is your source in Orange County for your New BMW car or BMW SUV. For your new Luxury Car from Irvine to San Juan Capistrano, and Lake Elsinore to Newport, find your new BMW at Irvine BMW. Order BMW parts, schedule maintenance or Build your Own New BMW from our Website. We'll show you how to iPod your BMW with the latest iPod car accessories, at Irvine BMW. For all that and more, come into Irvine BMW, in Irvine California.
BMW vigorously protects its intellectual property through trademarks, patents, design rights, and trade secrets. This includes trademarks for its circular logo and model names, patents for new technologies, registered designs for vehicle body parts and components, and trade secrets for processes like converting methane to hydrogen. When others infringe these IP rights through counterfeit goods or copying vehicle designs, BMW takes legal action. Courts have recognized BMW's logos and trademarks as being well-known and thus entitled to broad protection against confusingly similar uses.
BMW Motorrad is starting direct operations in India as part of BMW Group India. BMW Motorrad was previously operating through importers based in Mumbai and New Delhi. BMW Motorrad sees tremendous potential in the Indian market and will initially set up dealerships in four cities - Ahmedabad, Bangalore, Mumbai, and Pune. BMW Motorrad will display a range of motorcycle models in India available as Completely Built-up Units.
BMW was founded in 1916 as an aircraft engine manufacturer called Rapp Motoren Werke (RMW) in Munich, Germany. In 1923, BMW produced its first motorcycle and in 1928 its first car, the Dixi. Over the following decades BMW launched various iconic models including the 503 and 507 sports cars in 1955. BMW established its first overseas subsidiary in Japan in 1981 and introduced its flagship 7 Series sedan in 1977. By 1989 BMW produced over 500,000 cars annually.
BMW uses a hire and fire policy for leasing vehicles. They allow customers to lease BMW models for a set term, with the option to return the vehicle after the lease ends or purchase it. This gives customers flexibility to try different BMW vehicles without a long-term commitment. Some of the BMW models available for lease include the 1 Series, 3 Series, 5 Series, 7 Series, X1, X3, and X5. The lease terms typically range from 24 to 36 months, with annual mileages of 10,000 to 15,000 miles. Customers pay a monthly fee plus taxes and have the choice to satisfy their needs by purchasing or fire/return the vehicle when the lease ends.
BMW stands for Bayerische Motoren Werke or Bavarian Motor Works. Originally founded in 1916, BMW began by building aircraft engines and later motorcycles before entering the automobile industry in 1929. BMW is headquartered in Munich, Germany and known for its luxury vehicles focused on performance and driving pleasure. Key models include the 3, 5, and 7 Series sedans as well as coupes like the 1 and 6 Series. BMW also produces SUVs such as the X3 and X5. With over 100,000 employees worldwide, BMW continues to strive for engineering excellence and the title of the "ultimate driving machine."
Social Leaderboard_Indian luxury car brands_17 August 2012Shack Co.
Shack evaluated India's three top-selling luxury car brands – BMW, Audi and Mercedes-Benz – to derive a comparative benchmark of their standing on social platforms.
To request for a detailed report, you can reach us at info@shack.co.in
BMW has secured a five-year sponsorship deal with the South African rugby team Springboks until 2015. This marks BMW's first foray into international rugby sponsorship globally. BMW believes the Springboks embody qualities that align well with the BMW brand like precision and performance. The sponsorship will help BMW extend its reach to new markets in South Africa, as rugby is growing in popularity and viewership has become more demographically diverse. It will allow BMW to market to lower-income communities while still maintaining its image as a premium brand. The facilitator of the deal, MEGAPRO Marketing, believes it creates a strategic fit between the aspirational brands of the Springboks and BMW.
BMW is a German luxury automaker founded in 1916. It began as an aircraft engine manufacturer and later expanded into motorcycles and automobiles. BMW segments consumers demographically and behaviorally, targeting different groups based on factors like user status, loyalty levels, and occasions. This tailored approach works well for BMW by meeting customer needs. While BMW excels at performance and customer service, it faces challenges in appealing to middle-income buyers and competing against other luxury brands. The document also discusses BMW's tagline and whether it should be changed.
2010 BMW 650i Convertible brochure provided by BMW of Peabody located near Boston, MA. Find the 2010 BMW 650i Convertible for sale in Massachusetts; call about our current sales and incentives at (978) 538-9900.
2010 BMW 650i Coupe brochure provided by BMW of Peabody located near Boston, MA. Find the 2010 BMW 650i Coupe for sale in Massachusetts; call about our current sales and incentives at (978) 538-9900.
Similar to BMW Clubs - Design guidelines for appearance (20)
France Télécom - Diatonis 5 - Manuel d'installation et de programmationFelice Bonetto
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce stress and anxiety, boost mood, and enhance cognitive function. Staying physically active for at least 30 minutes each day is recommended for significant health benefits.
Article "Retour à La Châtre" paru le 12 décembre 2019 dans le numéro 121 du magazine Society.
Un quart de siècle après la diffusion du documentaire "Samedi soir en province" réalisé par Jean-Michel Destang, le journaliste Joachim Barbier est retourné à la Châtre, constater sur place ce qu’il restait de cette époque de fête débridée.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
1. BMW Clubs.
Appearance of the
BMW Clubs
Corporate Identity
Design guidelines for appearance.
July 2008
page 1
BMW Clubs
Sheer
Munich
Driving Pleasure
July 2008
2. Content.
Appearance of the
BMW Clubs
Corporate Identity
July 2008
page 2
Introduction
03
Background and objectives
Basics
07
BMW Club logo
08
BMW symbol
10
BMW wordmark and designations
11
BMW Type
12
BMW Club signet
13
BMW Club identifier
14
Visual world
Guideline
16
Construction of the BMW Club logo
23
Application of the BMW Club logo
26
Application of the BMW Club identifier
28
BMW Club structure
Communication applications
30
Print media
31
Internet
33
Merchandising articles
34
Badges and pins
35
Membership card
Institutional applications
37
Correspondence
3. Background and objectives.
Appearance of the
BMW Clubs
Corporate Identity
The appearance of the BMW Clubs.
July 2008
page 3
These design guidelines apply to the communicative and institutional image of the
official BMW Clubs. They replace all previously applicable guidelines.
If you have any questions on the appearance of the BMW Clubs,
please consult the BMW Club Office:
Contact: Kati Hockner
Tel: +49 89 382-33 845
E-mail: kati.hockner@partner.bmwgroup.com
4. Background and objectives.
Appearance of the
BMW Clubs
Corporate Identity
The appearance of the BMW Clubs.
July 2008
page 4
BMW Club members identify strongly with the BMW Brand and associate
BMW products with their own values. As ambassadors and multipliers of the
BMW Brand and its products, however, they also bear responsibility for
representing BMW in a way that is characteristic of the brand.
After all, the BMW Brand is highly valuable, and such value must be protected.
On the one hand this means adhering to certain shared basic rules, but it also means
preserving individuality and setting oneself apart from other BMW Clubs.
The BMW Club appearance should be based on the premium aspirations of the
BMW Brand. The club must always be clearly recognisable as the sender.
These design guidelines have been developed in close collaboration with the
International Council of BMW Clubs. They outline the new appearance using
examples for all the relevant media applications, are mandatory worldwide and
apply without restriction to all communication and correspondence materials.
5. Content.
Appearance of the
BMW Clubs
Corporate Identity
July 2008
page 5
Introduction
03
Background and objectives
Basics
07
BMW Club logo
08
BMW symbol
10
BMW wordmark and designations
11
BMW Type
12
BMW Club signet
13
BMW Club identifier
14
Visual world
Guideline
16
Construction of the BMW Club logo
23
Application of the BMW Club logo
26
Application of the BMW Club identifier
28
BMW Club structure
Communication applications
30
Print media
31
Internet
33
Merchandising articles
34
Badges and pins
35
Membership card
Institutional applications
37
Correspondence
6. The new BMW Club appearance.
Appearance of the
BMW Clubs
Corporate Identity
More contemporary, more powerful and
July 2008
page 6
more flexible.
In future the appearance
of the BMW Clubs will be Joe Sample
more contemporary and
Name
Sample Street 123
more striking, while at the Adress
same time offering clubs 0123456789 07.07.09
Membership number Valid until
scope for differentiation
among themselves. BMW Club xy
000 Sample Street
More space is given to Sample Town 00000
34th Sample Town Race. Sampleland
the club logo and there is Sign up now.
greater freedom of design. BMW Club
Sample Town
There are also clear rules
to ensure the premium
34th Sample Town Race.
aspirations of the BMW
Sign up now.
Brand are satisfied,
however. These rules Far far away, behind the word mountains, far from the countries Vokalia and
Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right
provide support in creating at the coast of the Semantics, a large language ocean. A small river named Duden Official BMW ClubTM
Official BMW Club™
flows by their place and supplies it with the necessary regelialia. It is a paradisematic
an individual appearance
country, in which roasted parts of sentences fly into your mouth.
for each BMW Club. Flyer Membership card
Internet
BMW Club
Official BMW Club™
Sample Town
Advertisement
Club jacket Club cap Pin
7. BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
The official emblem of a BMW Club.
July 2008
page 7
Below is a schematic illustration of all elements of the BMW Club logo. It should always appear against a white background.
Where this is not possible, a white badge is used (for further details see page 25).
The designation BMW Club unmistakably identifies an official BMW Club
and always appears in the first line. In some cases the designation can be
supplemented or adapted to the language in question (specifications on
naming are provided in the guidelines section from page 17).
BMW Club
BMW Club logo
Designation – line 1
Designation – line 2
Two lines are available for
the name of the club or place
designation.
The BMW symbol is a promise of quality and
stands for mobility at premium level.
The BMW Club signet appears in a prominent
position, directly below the club name. Where
possible it is adapted to the length of the line.
Official BMW Club™
BMW Club identifier
The BMW Club identifier shows the club
to be an official BMW Club.
8. BMW symbol.
Appearance of the
BMW Clubs
Corporate Identity
Valuable objects must be protected.
July 2008
page 8
The symbol represents the BMW Brand and thereby forms the core of the
BMW Brand Identity. Careful use of this element guarantees uniformity of appearance
as well as a high degree of recognisability.
The BMW symbol is subject to worldwide copyright and may only be used by
BMW AG and its authorised contractual partners, including the official BMW Clubs.
It must always be applied with the greatest of care, since it is a seal of quality for the
products and services of the brand.
The BMW symbol always appears in three-dimensional form, in colour and positioned
The BMW symbol is
available as a digital
against a white background. The BMW symbol is never altered in any way, i.e. simplified or
template at:
www.bmw-clubs-
combined with graphic shapes. Any falsification damages the BMW symbol and therefore
international.com
the brand in general. For this reason only original digital templates of the BMW symbol may
be used.
9. BMW symbol.
Appearance of the
BMW Clubs
Corporate Identity
Clear rules for a distinguished brand.
July 2008
page 9
The following rules apply to the application of the symbol:
Positive examples Negative examples
The symbol is subject to clearly defined
design guidelines, which enable a high degree
Aut
of recognisability. It is never altered, simplified
or combined with graphic shapes.
The symbol never performs a practical function
and is never placed in positions or on objects
which might have a negative impact in terms of
image. It is never dyed and must never be used
in an inflationary manner. The symbol or its
component parts may not be used as functional
design elements such as bell buttons, snap
fasteners, floor mats etc.
The symbol may not be used against colourful,
restless or photographic backgrounds. In
exceptional cases, for example in the field of
sponsoring, the symbol can also be applied
against coloured backgrounds or placed on
photographs of one or more colours.
The symbol is never used in body copy or as a
substitute for the wordmark.
10. BMW wordmark and designations.
Appearance of the
BMW Clubs
Corporate Identity
Unambiguous and unmistakable.
July 2008
page 10
The BMW wordmark is a fixed, unchangeable term. It is to be applied with the greatest of care as it stands for the products
and services of BMW. Like the symbol, the wordmark is also subject to worldwide copyright and may only be used as a sender
designation by the official BMW Clubs.
Positive examples Negative examples
BMW Bmw
The BMW wordmark always appears in uppercase
letters.
BMW Club BMW-Club
The designation BMW Club indicates unambiguously
that the club in question is an official BMW Club. The
BMW Clubs BMWClub
wordmark BMW always appears first, supplemented by
the word “Club”.
BMW Motorcycle Club Club
In certain cases the designation BMW Club can be
BMW Klubben Moto Club BMW
extended or adapted to the language in question.
BMW Car Club Club BMW
If the designation BMW Club is used as the
communicative sender, the typeface BMW Type bold
BMW Owners Club BMW Club
is used.
It always appears in black. Other colours are not
permitted, nor is the use of hyphens.
BMW Club
BMW Club
The designation BMW Club follows the rules of the
official brand typeface of BMW: BMW Type
BMW Club
- italic type weights and underlining are not permitted
- the spacing of the typeface may not be altered
11. BMW Type.
Appearance of the
BMW Clubs
Corporate Identity
The official brand typeface of BMW.
July 2008
page 11
The typeface BMW Type is distinctive down to the smallest details. Each individual letter has been designed and digitalised
separately with its own specific line shaping.
The bold type weight of BMW Type is used for the appearance of the BMW Clubs – exclusively for the BMW Club logo and
the BMW Club identifier. The typeface may never be used in uppercase, letter-spaced or underlined forms. The type is only
applied in either grey or black, never in colour.
BMW Type is not to be used for any other purpose. For other applications, it is recommended that an easily legible, plain and
simple sans-serif typeface is used such as Arial.
BMW Type bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 .,!&
12. BMW Club signet.
Appearance of the
BMW Clubs
Corporate Identity
A strong BMW Club has a strong symbol.
July 2008
page 12
Recommendations for the design of a signet Positive examples Negative examples
BMW Brand Identity elements are a fundamental
Rules regarding the
BMW brand elements component of BMW brand communication and may
therefore not be used in the BMW Club signet or in
communication.
X5
X5
The use of such elements as vehicle designations, the
Identity Modules or the BMW symbol is not permitted.
Power P wer
X5 X5
The signet must not bear any similarity in its design to X5
the BMW symbol, either in shape or colour.
No use of complex signets or photographs which do not
Notes on
reproducibility guarantee high-quality reproduction (e.g. on merchandising
articles).
No use of political, racist or sexist symbols.
Heraldic figures
&
13. BMW Club identifier.
Appearance of the
BMW Clubs
Corporate Identity
The seal of quality of an official BMW Club.
July 2008
page 13
As a supplement to the BMW Club Logo, the so-called identifier may be used for selected applications. The identifier
is protected by trademark law and indicates that the club is an officially certified BMW Club. Only official members are
permitted to use the BMW Club identifier.
The identifier is as follows:
Official BMW Club™
Specifications for the
use of the BMW Club
identifier, see p.26
14. Visual world.
Appearance of the
BMW Clubs
Corporate Identity
Doing justice to premium aspirations.
July 2008
page 14
The visual world of the BMW Clubs is geared towards the premium aspirations of the BMW Brand. Visuals are to be realistic,
powerful and lively. Real situations and objects are shown and no negative messages may be conveyed, such as accidents
or breakdowns. Neither may visuals with political, racist or sexist content be used. Photographs must always guarantee high-
quality reproduction.
Positive examples
15. Content.
Appearance of the
BMW Clubs
Corporate Identity
July 2008
page 15
Introduction
03
Background and objectives
Basics
07
BMW Club logo
08
BMW symbol
10
BMW wordmark and designations
11
BMW Type
12
BMW Club signet
13
BMW Club identifier
14
Visual world
Guideline
16
Construction of the BMW Club logo
23
Application of the BMW Club logo
26
Application of the BMW Club identifier
28
BMW Club structure
Communication applications
30
Print media
31
Internet
33
Merchandising articles
34
Badges and pins
35
Membership card
Institutional applications
37
Correspondence
16. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Three steps to create the new logo.
July 2008
page 16
The following steps are required to transform the old logo into the new logo design:
1. Check the club name and adapt if necessary (see p. 17 and 18)
2. Construction of the new logo consisting of the BMW symbol, the BMW Club designation, the club name and the club signet (see p. 19 and 20)
3. Adaptation of the club signet in height and width (see p. 21)
BMW Club
BMW Club
Schematic
illustration Designation – line 1 Sample Town
Designation – line 2
BMW Club
Sample Town
Old logo Transfer to new logo design New logo
17. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Clear rules for creating a name.
July 2008
page 17
The following rules apply to the creation of a name:
- The designation BMW Club clearly identifies the club as a member of the official BMW Club Organisation. It always appears
in the top line.
- The wordmark BMW must never be omitted and appears first, supplemented by the word “Club” in the same line.
- In certain cases, the designation BMW Club may be extended or adapted to the language in question so as to avoid duplications
in the name, e.g. BMW Motorcycle Club, BMW Klubben, BMW Car Club, BMW Owners Club
- There may be a change of order in the elements of the existing club name
- Line 1 and line 2 contain the club name and/or the name of the place
BMW Club
BMW Club designation
Designation – line 1
Designation – line 2
Line 1 and line 2
18. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
The diversity of club names requires
July 2008
page 18
a range of solutions.
Official designation Adaptation Correct naming according Examples of incorrect
to the new nomenclature naming
BMW Club Name already conforms to guidelines BMW Club Club
With the term BMW Club
or BMW Clubs
Düsseldorf 1928 e. V. Düsseldorf 1928 e. V. Düsseldorf 1928 e. V.
Adaptation of the designation BMW Club to
BMW Auto Club BMW Auto Club BMW Club
With terms such as auto,
motorcycle, car etc.
correspond to the name of the club so as to avoid
Italia Italia BMW Auto Club Italia
duplication
Bluenose Chapter - Adaptation of the designation BMW Club to BMW Club BMW Club
BMW Club as the sender
in the 2nd or 3rd line
BMW Club of Canada correspond to the name of the club so as to avoid of Canada Bluenose Chapter
duplication Bluenose Chapter BMW Club of Canada
- Change of order of the name components
BMW Motors The designation BMW Club is replaced by BMW Motors Túraklub BMW Club
With translations
Túraklub a translation Magyarország BMW Motors Túraklub
Magyarország Magyarország
Choo Choo Bimmers - Abbreviations such as CCA (Car Club of America) BMW Car Club BMW Club
With abbreviations
BMW CCA or MC (Motorclub) are generally written out in full of America Choo Choo Bimmers
- Duplication of the word “club” should be avoided Choo Choo Bimmers Car Club of America
Isetta Club e. V. Addition of the terms “BMW” and “Club” so as BMW Isetta Club e.V. Isetta Club e.V.
Without the terms BMW,
Club or both to ensure clear identification of the club as the
sender and as a member of the official BMW Club
Boxer Motorrad Club Organisation BMW Boxer Motorrad Club Boxer Motorrad Club
Morelia A. C. Morelia A.C. Morelia A.C.
19. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Strict dimensions ensure precise identification
July 2008
page 19
of the sender.
This page documents the precise construction of the BMW Club logo. Only original digital masters of the
The BMW symbol is
available as a digital BMW symbol may be used for the reproduction of this logo. Various sizes of the BMW Club logo are available for
template at:
download at www.bmw-clubs-international.com.
www.bmw-clubs-
international.com
x flexible x x 2x
Dimension details
BMW Club Type weight:
1
1
Line spacing: x
BMW Type bold
2 Designation – line 1 Spacing 0
Type colour: black
Designation – line 2
Minimum gap
¶ Type weight:
2
between text and signet: x
BMW Type bold
Total height: 7x
¶ Spacing 0
Type colour: 50% black
¶
Line thickness:
¶
3
3 3 3 pt / 1.06 mm with a total logo
height of 100 mm
Line colour: black
Signet area
The total width of the BMW Club logo is based on
the length of the club name
20. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Lots of scope for a variety of club names.
July 2008
page 20
The BMW Club logo is flexible in width so as to meet the requirements of the varying club name lengths.
BMW Club BMW Club
BMW Club
Schematic
illustration Designation – line 1
Short line 1 abcdefghijklmnopqrstuvwx
Designation – line 2 abcdefghijklmnopqrstuvwx
The logo width depends The club name can run across two lines The maximum number of characters of
on the length of the name 24 per line may not be exceeded
BMW Car Club BMW Car Club BMW Club
Designation – line 1
of America Choo Choo of America
Designation – line 2
Bimmers Choo Choo Bimmers
However, the line break made so as to fit the club name and not simply take up the The existing signet should be adapted to the
maximum number of characters length of the name (for details see p. 21)
21. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Adaptation of the club signet.
July 2008
page 21
In the course of adaptation to the new BMW Club logo, the effect of some non-rectangular signets can be optimised.
Here the basic shape is modified so that the signet can be assigned optimum placement within the new BMW Club logo.
Existing non-rectangular Signet shape Adaptation to Adaptation to name length Result
basic shape signet space (if possible)
BMW Club
BMW Club
Designation – line 1
Designation – line 1
Schematic
illustration Clublogo
BMW Club
Sample
Fill in background
BMW Club BMW Club
Designation – line 1 Designation – line 1
Clublogo
BMW Club
Sample
Fill in background
BMW Club BMW Club
Designation – line 1 Designation – line 1
Clublogo
BMW Club
Sample
Straighten
BMW Club
BMW Club
Designation – line 1
Designation – line 1
Clublogo
BMW Club
Sample
Fill in background
BMW Clubs BMW Clubs
Österreich Österreich
Example
Clublogo
BMW Clubs
Österreich
Straighten
22. Construction of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Changing old to new.
July 2008
page 22
Old logo New logo Old logo New logo
BMW Clubs BMW Avto klub
Africa Slovenija
Avto klub
BMW Clubs Africa
BMW Slovenija
BMW Clubs Africa Avto klub BMW Slovenija
BMW 02 Club BMW Motorclub
Austria Noord-Nederland
BMW 02 Club BMW Motorclub
Austria Noord-Nederland
BMW 02 Club Austria BMW MC Noord-Nederland
BMW Veteranen Club BMW Car Club
Deutschland e.V. of America
Badger Bimmers
BMW Veteranen-Club
Deutschland e.V.
Since 1972
BMW Veteranen-Club Badger Bimmers
Deutschland e.V.
23. Application of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
The right size for every application.
July 2008
page 23
Application sizes are defined for each specific medium. The logo sizes shown are recommended for standard formats.
Logos are available
for download as digital Additional sizes can be generated for special applications depending on the technique involved and only in exceptional cases
templates in all the
by means of reduction of enlargement of the nearest standard size.
sizes shown at
www.bmw-clubs-
international.com
BMW Club
Designation – line 1
BMW Club
Designation – line 2
Designation – line 1
BMW Club
Designation – line 2
Designation – line 1
BMW Club
Designation – line 2
Designation – line 1
Designation – line 2
Logo height: 15 mm Logo height: 20 mm Logo height: 25 mm Logo height: 30 mm
Application: business card, Application: A4 letterhead, Application: A4 brochure, caps, club badge, Application: A3 poster, T-shirt
membership card with motif, DL flyer, US letter membership card without motif
give-aways
BMW Club
Designation – line 1
BMW Club
Designation – line 2
Designation – line 1
Designation – line 2
Logo height: 40 mm Logo height: 50 mm
Application: A2 poster Application: A1 poster
24. Application of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
The right reproduction technique for
July 2008
page 24
every application.
The most common reproduction techniques are described below, illustrated with examples.
The examples are
simulations and can
only give an approximate
BMW Club BMW Club BMW Club
impression of the actual
Sample Town Sample Town Sample Town
effect.
The BMW symbol is
available as a digital
template for each specific
reproduction technique at:
www.bmw-clubs-
international.com
Reproduction technique: offset print, 4-colour Reproduction technique: 1-colour grey scale Reproduction technique: 1-colour black
Application: print media Application: b/w laser printer Application: fax
BMW Club
BMW Club BMW Club
Sample Town
Sample Town Sample Town
Reproduction technique: blind stamp Reproduction technique: etching in metal Reproduction technique: screen printing without grid
Application: print media Application: club badge Application: T-shirts, caps
Minimum size: logo height 25 mm Minimum size: logo height 25 mm Minimum size: logo height 25 mm
25. Application of the BMW Club logo.
Appearance of the
BMW Clubs
Corporate Identity
Placement always in a corner and against
July 2008
page 25
a white background.
Placement Free space
The BMW Club logo is ideally placed in the corners of the format in The optimum effect of the BMW Club logo depends on the surrounding
question. Media-specific applications are to be found in the section white space. For this reason a minimum space of one symbol diameter
on communicative applications from p. 30. is to be maintained around the logo to separate it from other design
elements such as colour areas or photographs.
2x x 2x
BMW Club BMW Club
Designation – line 1 Designation – line 1
Designation – line 2 Designation – line 2
2x
BMW Club
Designation – line 1
Designation – line 2
2x
Block zone for adjacent elements
Background
The BMW Club logo always appears against a white background. In
certain exceptional cases, the background can be of a different colour
(e.g. on merchandising articles). In such cases the logo is placed on a
white badge, which is to be created as shown in the illustration below.
BMW Club BMW Club
Designation – line 1 Designation – line 1
Designation – line 2 Designation – line 2
½x x ½x
½x
BMW Club BMW Club
Designation – line 1 Designation – line 1
Designation – line 2 Designation – line 2
½x
Application against a white Application against a colour background with
background white badge
26. Application of the BMW Club identifier.
Appearance of the
BMW Clubs
Corporate Identity
Identification as an official BMW Club.
July 2008
page 26
Translation
The identifier shows
a club to be an official The identifier may be applied in English and in German.
BMW Club. The use of
the identifier is optional.
German Offizieller BMW Club™
English Official BMW Club™
Use
The identifier is only used in certain media. Application examples are to
be found in the sections on communicative and institutional applications
from p. 30.
Media
Print media •
Internet •
Membership card •
Correspondence •
Merchandising and lifestyle articles -
Give-aways -
Badges and pins -
Flags -
Typeface and colour
The type size of the identifier must be no larger than that of the BMW
Club wordmark. The type weight is BMW Type bold. The identifier should
preferably be printed in black. Alternatively, the colours grey and white are
permitted, for example on photographs.
BMW Club
Official BMW Club™
Designation – line 1
Designation – line 2
27. Application of the BMW Club identifier.
Appearance of the
BMW Clubs
Corporate Identity
Always in relation to the BMW Club logo.
July 2008
page 27
Placement
The identifier is always applied in relation to the placement of the BMW Club logo. In any case a protective gap equal to one
symbol width must be maintained from the BMW Club logo. The identifier should preferably be placed as far as possible from
the BMW symbol.
Official BMW Club™
Official BMW Club™ Official BMW Club™
BMW Club
The identifier is applied on the axes shown.
Designation – line 1
Placement is flexible, but the protective space
Designation – line 2
around the logo (dotted line) must always be
preserved.
Official BMW Club™ Official BMW Club™
Official BMW Club™
Examples of identifier Official BMW Club™ BMW Club BMW Club
placement Designation – line 1 Designation – line 1
Designation – line 2 Designation – line 2
BMW Club
Designation – line 1
Designation – line 2
Official BMW Club™
Official BMW Club™
28. BMW Club structure.
Appearance of the
BMW Clubs
Corporate Identity
A consistent appearance for the entire
July 2008
page 28
organisation.
Organisation Name Example
Umbrella organisation International Council BMW Clubs
International Council
of BMW Clubs
Continents, regions BMW Club Europa e.V. BMW Club BMW Car Club
Europa e.V. of America
BMW Car Club of America
BMW Clubs Africa
BMW Clubs Australia
Countries and states BMW Club Deutschland e.V. BMW Club BMW Owners Club
Deutschland e.V. of Hong Kong
BMW Owners Club of Hong Kong
BMW Club of Japan
BMW Club Quebec
Classic and types BMW Z1 Club e. V. BMW Veteranen Club
BMW Z1 Club e.V.
Deutschland e.V.
BMW Veteranen-Club
Deutschland e. V.
29. Content.
Appearance of the
BMW Clubs
Corporate Identity
July 2008
page 29
Introduction
03
Background and objectives
Basics
07
BMW Club logo
08
BMW symbol
10
BMW wordmark and designations
11
BMW Type
12
BMW Club signet
13
BMW Club identifier
14
Visual world
Guideline
16
Construction of the BMW Club logo
23
Application of the BMW Club logo
26
Application of the BMW Club identifier
28
BMW Club structure
Communication applications
30
Print media
31
Internet
33
Merchandising articles
34
Badges and pins
35
Membership card
Institutional applications
37
Correspondence
30. Print media.
Appearance of the
BMW Clubs
Corporate Identity
Printed material in high-quality format.
July 2008
page 30
Application examples
Official BMW Club™ BMW Club
and design suggestions Sample Town
Posters and flyers are
available for download
as InDesign templates at
www.bmw-clubs-
34th Sample Town Race.
international.com 34th Sample Town Race.
Sign up now.
Sign up now.
For further information: www.BMWClubxy.com
34th Sample Town Race.
Sign up now.
Far far away, behind the word mountains, far from the countries Vokalia and
Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right
at the coast of the Semantics, a large language ocean. A small river named Duden
Official BMW Club™
flows by their place and supplies it with the necessary regelialia. It is a paradisematic
country, in which roasted parts of sentences fly into your mouth.
DL flyer
Official BMW Club™
A4 advertisement
A3 poster
31. Internet.
Appearance of the
BMW Clubs
Corporate Identity
Clear appearance with a widespread impact.
July 2008
page 31
Application examples
and design suggestions
Internet page with motif in header
The background of internet pages is always white.
Internet page without motif in header
32. Internet.
Appearance of the
BMW Clubs
Corporate Identity
Clear appearance with a widespread impact.
July 2008
page 32
Width depends
variable 20 px on club name
Dimensions
20 px
90 px
20 px
Internet page with motif in header
Width depends
20 px on club name 20 px
20 px
90 px
20 px
Internet page without motif in header
33. Merchandising articles.
Appearance of the
BMW Clubs
Corporate Identity
A collection with style.
July 2008
page 33
Application examples
for club articles and
event accessories
Event shirt Club jacket Club jacket with logo badge
Key ring
Club cap
34. Badges and pins.
Appearance of the
BMW Clubs
Corporate Identity
Small size, big effect.
July 2008
page 34
The design of the badge and pin follows the guidelines for badges (see p. 25).
Application examples
BMW Club
BMW Club 34th Sample Town Race Sample Town
Sample Town
Space for a BMW Club
Sample Town
sub-headline here
Club badge Badge with topic reference
Pin
35. Membership card.
Appearance of the
BMW Clubs
Corporate Identity
Proof of a powerful identity.
July 2008
page 35
Application examples
and design suggestions
BMW Club Joe Sample
The membership card is Sample Town Name
available for download as
Sample Street 123
an InDesign template at
www.bmw-clubs- Adress
international.com
0123456789 07.07.09
Membership number Valid until
BMW Club xy
000 Sample Street
Sample Town 00000
Official BMW ClubTM Sampleland
Front, without motif Back
BMW Club BMW Club
Official BMW ClubTM
Sample Town Sample Town long
Sample Town long
Official BMW ClubTM
Front, with motif Front, with motif
36. Content.
Appearance of the
BMW Clubs
Corporate Identity
July 2008
page 36
Introduction
03
Background and objectives
Basics
07
BMW Club logo
08
BMW symbol
10
BMW wordmark and designations
11
BMW Type
12
BMW Club signet
13
BMW Club identifier
14
Visual world
Guideline
16
Construction of the BMW Club logo
23
Application of the BMW Club logo
26
Application of the BMW Club identifier
28
BMW Club structure
Communication applications
30
Print media
31
Internet
33
Merchandising articles
34
Badges and pins
35
Membership card
Institutional applications
37
Correspondence
37. Correspondence.
Appearance of the
BMW Clubs
Corporate Identity
Stationery in high-quality format.
July 2008
page 37
a1 x = 3 mm
Application example A minimum distance of 3x must
3x
and design suggestion always be maintained from the right,
Official BMW Club™ BMW Club
Designation – line 1
lower and upper edge.
Designation – line 2
The letterhead is a2
available for download The variables a1 and a2 depend
as an InDesign template on postal restrictions:
at www.bmw-clubs- e.g. Germany:
1 1
BMW Club xy, PO Box 000, Sample Town 00000 BMW Club xy
internation.com. This is to a1 = 24 mm
Sample Street 000
2 Registered letter 00000 Sample Town
be regarded as a template a2 = 50 mm
Sampleland
¶
3
for adaptation in detail Sample Company Ltd. Tel + 00 00 000-00000
000 Sample Street Fax + 00 00 000-00000
to the restrictions of the www.BMWClubxy.com
PO Box 000
Sample Town 0000
various countries. Type weight:
1
Arial regular
Type size: 8 pt
Line spacing: 10 pt
1 3
A4 letterhead template
Subject
Spacing 0
23.05.2008
Date
Type colour: black
+00 00 000-00000
Tel
+00 000 0000000
Mobile
joe.sample@BMWClubxy.com
E-mail
2 Type weight:
Arial bold
Dear Mr. Example
3x Type size: 10 pt
¶
3 This is the template of the letterhead of the official BMW Club. The typeface used is Arial 10.5 pt
Line spacing: 12.5 pt
with 12.5 pt line spacing. This text is so-called dummy text and has no meaning. This dummy text
Spacing 0
is not meant to be read. Its only purpose is to demonstrate the size, colour and position of the text
within the correct format. The typeface used is Arial 10.5 pt with 12.5 pt line spacing. This text is
Type colour: black
so-called dummy text and has no meaning.
¶
This text is so-called dummy text and has no meaning. This dummy text is not meant to be read.
Type weight:
3
Its only purpose is to demonstrate the size, colour and position of the text within the correct format.
This text is so-called dummy text and has no meaning. This dummy text is not meant to be read. Its
Arial regular
only purpose is to demonstrate the size, colour and position of the text within the correct format.
¶
Type size: 10 pt
Yours sincerely,
Line spacing: 12.5 pt
Joe Sample
Spacing 0
Type colour: black
Sponsor 1 Sponsor 2 Sponsor 3 Sponsor 4 Sponsor 5
3x
A4 letterhead
38. Correspondence.
Appearance of the
BMW Clubs
Corporate Identity
Stationery in high-quality format.
July 2008
page 38
x = 2,3 mm
Application example A minimum distance of 2x must
2x
and design suggestion always be maintained from the edges.
Official BMW Club™ BMW Club
Designation – line 1
Designation – line 2
The business card is Type weight:
1
available for download Arial regular
as an InDesign template Type size: 9 pt
2x 2x
Joe Sample 1
at www.bmw-clubs- Line spacing: 7.3 pt
Title
international.com Spacing 0
BMW Club xy Tel + 00 00 000-00000
2 Type colour: black
000 Sample Street Mobile + 00 000 0000000
00000 Sample Town Fax + 00 00 000-00000
2x
Sampleland E-mail joe.sample@BMWClubxy.com
www.BMWClubxy.com
2 Type weight:
2x
Arial regular
Type size: 6 pt
Size W x H: 85 mm x 55 mm
Line spacing: 7.3 pt
Spacing 0
Type colour: black
BMW Club
BMW Club BMW Club
Offi cial BMW Club™ Official BMW Club™ Offi cial BMW Club™
Sample Town very long
Sample Town Sample Town long
Sample Town very long
Sample Town long
Joe Sample Joe Sample Joe Sample
Title Title Title
BMW Club xy Tel + 00 00 000-00000 BMW Club xy Tel + 00 00 000-00000 BMW Club xy Tel + 00 00 000-00000
000 Sample Street Mobile + 00 000 0000000 000 Sample Street Mobile + 00 000 0000000 000 Sample Street Mobile + 00 000 0000000
00000 Sample Town Fax + 00 00 000-00000 00000 Sample Town long Fax + 00 00 000-00000 00000 Sample Town very long Fax + 00 00 000-00000
Sampleland E-mail joe.sample@BMWClubxy.com Sampleland E-mail joe.sample@BMWClubxy.com Sampleland E-mail joe.sample@BMWClubxy.com
www.BMWClubxy.com www.BMWClubxy.com www.BMWClubxy.com