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CUSTOMER SERVICE
EXCELLENCE
ZAN FAST FERRIES
BY MWANCOM CONSULT DSM
House Keeping Rules
Know Your Sales Expert
Know Your Trainer: James Mwang’amba
Corporate Trainer, Customer Experience Expert,
International Speaker & 3 X Author
15 years experience in Staff Development & Business
Consultancy
Has consulted for over Corporates in E.A;
NBC Bank, NMB, CRDB, Vodacom, E.A Breweries,
Jubilee Insurance, US Embassy, Amref, JNIA etc
 President African Trade Network
 M.D Mwancom Consult & Training Co LTD
Media Interviews
•Setting my intentions
The Day Ahead
• Attitude Adjustment/Improvement
• Professionalism & Personal Productivity
• Customer Service Excellence
• Goal Setting
• Q & A
I. UNLEASHING YOUR
FULLEST POTENTIAL
• Understand what stops you
from unleashing your potential
• Apply the principles to exploit
you potential
OBJECTIVES
What stops us?
.
“Man is what he believes.”
- Anthon Chekbow
• ANYTHING YOU HOLD TO BE THE TRUTH
• BELIEFS ARE UNQUESTIONABLE
COMMANDS TO THE BRAIN
.
•Whatever you believe, with EMOTION
becomes your reality!
•You do not necessarily believe what you
see, but you see what you have already
decided to believe
‘Your actions are then an expression of your
beliefs’
.
• BELIEFS MAY BE OF TWO
CATEGORIES
.
1.EMPOWERING
BELIEFS
.
.
.
BELIEFS
EMOTIONS
ACTION /ATTITUDE
RESULTS
.
THIS EVENTUALLY LEADS
TO:
A CULTURE
.
.
'One Team One Goal'
Some strategies at work?
Some strategies
just don’t work!!!
.
.KEYS TO ACTION:-
.
Your ability to discipline
yourself "to do what you
should, when you should
do it, whether you feel like
it or not," is the key to
becoming a great person
and living a great life.
.
 Count your blessings
daily, and give
thanks.
 Appreciate what you
have while working to
get what you desire!
THE GRATITUDE EXERCISE
• Make a list of 10 things that you are
grateful for in your life
II. PROFESSIONALISM & PERSONAL
PRODUCTIVITY
Professionalism: Power of
Product Knowledge
Productivity & Performance
Improvement Resources…….
The Right Framework
Your Personal
(Behavioral) Operating
System
Stephen Covey’s Time
Management Matrix
Productivity Exercise
• Draw up the Stephen Covey’s Time
Management Matrix and fill in with both
your personal and professional life’s
activities
ADDITIONAL TIPS TO HELP
YOU BECOME MORE
PRODUCTIVE
• 1. DISCIPLINE
“The ability to do what you have to do
when you have to do it, whether you
feel like it or not” – Elbert Hubbard
TIPS CONT…….
2. ACCEPT CRITISIM
We are never educated or
informed enough.
Be open to new ways,
methods of doing things,
search for more alternatives.
Some time criticism is
the best teacher.
TIPS CONT…….
3. ACCEPT AND EMBRACE CHANGE
Don’t be rigid, change is inevitable hence be pro-active about it.
4. LEARN FROM FAILURE
“Only those who dare to fail greatly can ever achieve greatly” – Robert
Kennedy
TIPS CONT…….
5. INVEST IN PEOPLE
A good healthy relationship with co-workers, fellow
employees or community at large is your first capita
For your own success to be real, it must contribute
to the success of others! – Eleanor Roosevelt
TIPS CONT…….
6. SEEK HELP
Be strong enough to stand alone, smart enough to know
when you need help, and brave enough to ask for it.
“We ask for help not because we are weak but we
want to remain strong” – Les Brown
TIPS CONT…….
7. USE YOUR ENVIRONMENT
Understanding your surroundings could prove to
be the key towards your productivity.
TIPS CONT…….
8. ACKNOWLEDGE PROGRESS
There is nothing greater than-self esteem, and self
appraisal. It directly shows you that you are on the right
course, it boosts efficiency and increases the drive to
push further.
TIPS CONT…….
9. SEE TASKS THROUGH
These will help you focus on the bigger goal, sharpen
your decision making, provide information, provide
motivation, and provide direction.
“The great thing in this world is not so much where
we are, but in which direction we are moving” –
Oliver Wendell Holmes
TIPS CONT…….
10. GIVE BACK
Whenever we are in a position to touch other people’s
lives, we get the sense of responsibility that reminds us
of where we have come from and what life really means.
“What is the essence of life? To serve others and to
do good” - Aristotle
III
• CUSTOMER SERVICE
EXCELLENCE
WHY CUSTOMER SERVICE
EXCELLENCE?
 It improves trust.
 It saves money and increases profit.
 It improves customer retention thus low
attrition rate.
Why Should MASUMIN Provide
Excellent Customer Service?
.
 Differentiate us from other organizations
 Improve our company’s image in the eyes of
the customer.
 Increase customer satisfaction
 Minimize price sensitivity
Why Should MASUMIN Provide
Effective Customer Service..cont?
“Quote”
If you do not take care of your customers;
some one else will.
Dick Maslow
THE MAIN REASONS WHY
CUSTOMERS QUIT OR SWITCH TO
OTHER BUSINESSES?
 Customers do not feel appreciated.
 Customers are not able to speak to a
person who can provide them the answers
they are looking for.
 Customers experience rude and unhelpful
employees.
 Customers are being passed around to
multiple people.
 Customers are put on hold for
unreasonable lengths of time!
.
What is
customer service?
+
.
It is how you treat the
people who support your
business
.
It is about satisfying and
delighting your customers
in order to win their loyalty!
.
• People who buy from us
• People we serve in some
way
Who are our Customers?
.
WHAT DO
CUSTOMERS
REALLY WANT
.
• They want to be understood.
• They want to feel welcome.
• They want to feel important.
• They want to feel comfortable
• .
.
WHAT’S IN IT FOR ME?
.
• It will make you feel better
about your job
• It will make you feel better about
yourself
• If you don’t service customers
well, you may lose your job
CUSTOMER SERVICE VS
CUSTOMER EXPERIENCE?
• Customer service is basically one piece of
the puzzle — focused on human
interaction and directly supporting
customers — whereas customer
experience is the sum of the entire
customer journey with our business and
exceeding their expectations.
DIFFERENCES BETWEEN
INTERNAL AND EXTERNAL
CUSTOMERS?
• External customers are those that
actually buy our company's products or
services.
• Internal 'customers' are people in our
company/organization or a colleague that
we provide our services to in order to
deliver our company's products or
services.
WHAT CUSTOMERS REALLY
WANT
4 LEVELS OF CUSTOMER
SATISFACTION
. MEETING CUSTOMER
EXPECTATIONS
.
1. Timeliness
• Promptly respond to queries
• Send out information when you
say you will
• Provide front line service
promptly
.
2. Quality
Make sure your product/service
delivers on its promise
.
3. Consistency
Don’t come up with unexpected
surprises
.
4. First impressions
First impressions are the longest
lasting
.
TYPES OF SERVICE
.
.
.
.
.
.
.
.
.
.
.
.What kind of M.O.T.s
are you giving your
customers??
.
COMPONENTS OF
CUSTOMER SERVICE
1. Telephone
2. Appearance facilities
3. Appearance of self
4. Face–to–face contact
1. TELEPHONE
TECHNIQUES
•Answer within 3 rings
Answering the phone
INITIAL GREETING
• In your initial greeting, identify the
organization, the department, and
yourself. Be careful about verbal
shorthand or internal jargon.
TRANSFERRING TELEPHONE CALLS
• A call should only be transferred when
the person transferring it cannot help
the caller and is reasonably sure the
person to whom the call is transferred
will be able to help the caller.
PUTTING CALLERS ON HOLD
• If you are handling a call and you must
put the caller on hold, ask their
permission and explain why you are
putting them on hold.
PROGRESS REPORTS
• A progress report means informing the
waiting person what progress is being
made on the call.
PROPER RETURN TO THE LINE
• Attract the person’s attention by calling
them by name or using a suitable
introductory expression
• Thank them for waiting
TAKING A MESSAGE
Messages should be:
• Error free
• Delivered to the intended recipient as
soon as possible
Taking messages Accurately and
Completely
• Keep a pad handy.
• Write while you are on the line.
• Request, don’t demand information.
• Verify spelling.
• Get the first name too.
• Give feedback for verification.
WHAT TO RECORD
• To whom
• From whom
• Where
• What
• Why
• By whom
• When
OTHER TIPS
• Listen attentively to the message
• Check to be sure all telephone numbers
are correct
• Verify spelling of difficult names
PERSONALIZING SERVICE
• Get and use customer’s name
A QUICK FORMULA TO PRACTICE
• Prepare to hear the name
• Write it down immediately
• If you miss it, ask the person to repeat it
• Repeat the name immediately in your
next comment
• Use the name occasionally in the
conversation
• Thank the person and use the name
again as you are parting
ADDRESSING A PERSON
• Use the customer’s name
YOUR TELEPHONE VOICE
• Speak at the right volume
• Use a pleasant, friendly tone
• Do not talk too quickly
• Have a SMILE in your voice
FORMAT FOR CLOSING
• Summarize the main ideas of your call
• End with a courteous closing e.g:
- Is there anything else I can do for
you?
- It was nice talking to you
- Thank you for calling
MANAGING THE TALKATIVE CUSTOMER
• Ask closed questions.
• Use space control: interrupt when the caller pauses.
• Provide minimal response.
• Prioritize calls
• Process calls in order
• Record incoming calls when appropriate.
• Allow caller to hang up first.
• Process call immediately.
.
• Neat and tidy
• Rest rooms clean and fresh
smelling
2. APPEARANCE OF FACILITIES
.
•Well groomed
•Professional
•Good personal hygiene
•Clean hair and nails
3. APPEARANCE OF SELF
.
• Smile, eye contact,
• Listening skills
• Use of customer’s name
• Talk about what you can do, not
what you can’t
4. FACE TO FACE CONTACT
More about Handling
difficult callers
. IV. CUSTOMER
COMPLAINT
HANDLING
.
What is a Complaint?
.
Statement of unhappiness – a
statement expressing discontent or
unhappiness about a situation…
expectations not met
.
Importance of complaints
.
.
Customer Complaints
 Appropriate response to customer
complaints is essential to a business.
 A customer with a complaint that is
resolved is more likely to return than a
dissatisfied customer who doesn’t voice
any complaints.
.
The average customer with an
unresolved complaint will tell 9 to 10
other people.
For every complaint received, the
average company has 26 unhappy
customers that don’t complain.
Customer Complaints
.
Common Customer
Complaints
.
Apologize to the customer and then
master the proper way of behaving
around customers.
.
The employee helping me was
very rude.
.
 I feel like none of the employees want to help
me.
 Make sure that when a customer first
comes in, one person greets them and
continues to help
.
Apologize and then fix the problem. If you
are a manager/supervisor, sit down
employees and make sure they understand
what they can do to fix that problem when it
arises again. And if they cannot, advise
them to seek a manager.
He / She doesn’t know what to do.
You need to solve this problem ASAP!
Having a customer come back
repeatedly for the same problem is
dangerous and unfair to them. Make
sure that the problem is addressed and
will not occur again.
I keep coming back with the same
problem. When will it be fixed?
.
Help the customer through the process by
taking the time to explain exactly what you
want to do, and walk the customer through
the steps.
I feel like I don’t have a choice in the
matter, the employee is making the
decision for me.
.
This is the most deadly problem that
can arise.. Do your best to show your
concern for their problems and
promptly fix them.
Nobody seems to care for my
problem.
.
TYPES OF AGGRIEVED
CUSTOMERS
.
 Readily complains, often loudly and at length.
 Your response: Listen completely.
 What not to do: Be aggressive in return. This
customer does not respond well to excuses or
reasons why the product or service was
unsatisfactory.
 Always follow company policy.
1. The Aggressive
Customer
.
.
 Expects the absolute best and is willing
to pay for it. Likely to complain in a
reasonable manner.
 Your Response: Always listen
respectfully and actively question to fully
determine cause.
 Always follow company policy.
2. The High-Roller
Customer
.
3. The Rip-Off Customer
 Their goal is not to get the complaint satisfied
but to win by getting something that is not
entitled to be received. Often replies with a
repetitive “not good enough” response.
 Your Response: Remain objective. Use
accurate data to back up your response. Be
sure the adjustment is within the range of what
the organization would normally do.
 Always follow company policy.
.
 Never satisfied, feels there is always
something wrong.
 Your Response: Extreme patience is
required. Listen carefully and never get
angry. It is best to give sympathy, a sincere
apology, and a promise to correct the
situation.
4. The Chronic Complainer
.
 Generally, will not complain. Most
dangerous to businesses because they
will most often complain to others.
 Your Response: Must work hard at
soliciting comments and complaints to
act appropriately to correct those
problems.
5. The Meek Customer
.
.
.
1 Receive & classify
Ensure that all potential issues are
captured by the organisation, and
classified for escalation, review and
action as required.
.
2 Acknowledge
Ensure that every complaint receives a
formal written acknowledgement,
containing an expectation of when
they will receive a response, and the
person dealing with it
.
Investigate
Follow up all aspects of the
complaint, both internal and
external, to ensure that the key
facts are identified and clarified
.
4 Resolve & Confirm
Ensure that the final resolution
is clear and fair. Also confirm
the proposed action and
resolution with another senior
person.
.
5 Respond to Customer
Provide the customer with the
resolution within the time
scales promised
.
6 Follow up
Ensure that complaints are
followed up to confirm that
customers are satisfied with the
response given.
.
QA & Close
Ensure that the organisation as a
whole is aware of complaints and
any underlying issues. Plan actions
to remove these and prevent future
recurrence.
.
.
.
Summary
.
 Good customer service is important for
ensuring that customers are satisfied
 Customer complaints are important for a
company because they help make the
company better
 It is important to understand the different
types of customers and how to handle each
one
 A customer with a complaint that was
solved is much more likely to return to the
business again
.
DO IT RIGHT FIRST
TIME;
DO NOT EXPAND THE
COMPLAINTS
DEPARTMENT !!!
V. BUYER ANALYSIS
Objectives
• Understand different types of buyers
• Apply buyer analysis in selling
1. TALKATIVE
CUSTOMER
2. SCARED
CUSTOMER
3. TOO BUSY
CUSTOMER
4. TACITURN
CUSTOMER
5. THE BLUFFER
6. MISS POMPOUS
7. MR SHY
8. SARCASTIC
CUSTOMER
9. DOT COM
CUSTOMER
10. OLD AND EXPERIENCED
CUSTOMER
MASUminiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii.ppt

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MASUminiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii.ppt

  • 1. CUSTOMER SERVICE EXCELLENCE ZAN FAST FERRIES BY MWANCOM CONSULT DSM
  • 3. Know Your Sales Expert Know Your Trainer: James Mwang’amba Corporate Trainer, Customer Experience Expert, International Speaker & 3 X Author 15 years experience in Staff Development & Business Consultancy Has consulted for over Corporates in E.A; NBC Bank, NMB, CRDB, Vodacom, E.A Breweries, Jubilee Insurance, US Embassy, Amref, JNIA etc  President African Trade Network  M.D Mwancom Consult & Training Co LTD
  • 6. The Day Ahead • Attitude Adjustment/Improvement • Professionalism & Personal Productivity • Customer Service Excellence • Goal Setting • Q & A
  • 8. • Understand what stops you from unleashing your potential • Apply the principles to exploit you potential OBJECTIVES
  • 10. . “Man is what he believes.” - Anthon Chekbow
  • 11. • ANYTHING YOU HOLD TO BE THE TRUTH • BELIEFS ARE UNQUESTIONABLE COMMANDS TO THE BRAIN
  • 12. . •Whatever you believe, with EMOTION becomes your reality! •You do not necessarily believe what you see, but you see what you have already decided to believe ‘Your actions are then an expression of your beliefs’
  • 13. . • BELIEFS MAY BE OF TWO CATEGORIES
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  • 24. 'One Team One Goal'
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  • 29. . Your ability to discipline yourself "to do what you should, when you should do it, whether you feel like it or not," is the key to becoming a great person and living a great life.
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  • 33.  Count your blessings daily, and give thanks.  Appreciate what you have while working to get what you desire!
  • 34.
  • 35. THE GRATITUDE EXERCISE • Make a list of 10 things that you are grateful for in your life
  • 36. II. PROFESSIONALISM & PERSONAL PRODUCTIVITY
  • 42. Productivity Exercise • Draw up the Stephen Covey’s Time Management Matrix and fill in with both your personal and professional life’s activities
  • 43. ADDITIONAL TIPS TO HELP YOU BECOME MORE PRODUCTIVE • 1. DISCIPLINE “The ability to do what you have to do when you have to do it, whether you feel like it or not” – Elbert Hubbard
  • 44. TIPS CONT……. 2. ACCEPT CRITISIM We are never educated or informed enough. Be open to new ways, methods of doing things, search for more alternatives. Some time criticism is the best teacher.
  • 45. TIPS CONT……. 3. ACCEPT AND EMBRACE CHANGE Don’t be rigid, change is inevitable hence be pro-active about it.
  • 46. 4. LEARN FROM FAILURE “Only those who dare to fail greatly can ever achieve greatly” – Robert Kennedy
  • 47. TIPS CONT……. 5. INVEST IN PEOPLE A good healthy relationship with co-workers, fellow employees or community at large is your first capita For your own success to be real, it must contribute to the success of others! – Eleanor Roosevelt
  • 48. TIPS CONT……. 6. SEEK HELP Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it. “We ask for help not because we are weak but we want to remain strong” – Les Brown
  • 49. TIPS CONT……. 7. USE YOUR ENVIRONMENT Understanding your surroundings could prove to be the key towards your productivity.
  • 50. TIPS CONT……. 8. ACKNOWLEDGE PROGRESS There is nothing greater than-self esteem, and self appraisal. It directly shows you that you are on the right course, it boosts efficiency and increases the drive to push further.
  • 51. TIPS CONT……. 9. SEE TASKS THROUGH These will help you focus on the bigger goal, sharpen your decision making, provide information, provide motivation, and provide direction. “The great thing in this world is not so much where we are, but in which direction we are moving” – Oliver Wendell Holmes
  • 52. TIPS CONT……. 10. GIVE BACK Whenever we are in a position to touch other people’s lives, we get the sense of responsibility that reminds us of where we have come from and what life really means. “What is the essence of life? To serve others and to do good” - Aristotle
  • 55.  It improves trust.  It saves money and increases profit.  It improves customer retention thus low attrition rate. Why Should MASUMIN Provide Excellent Customer Service?
  • 56. .  Differentiate us from other organizations  Improve our company’s image in the eyes of the customer.  Increase customer satisfaction  Minimize price sensitivity Why Should MASUMIN Provide Effective Customer Service..cont?
  • 57. “Quote” If you do not take care of your customers; some one else will. Dick Maslow
  • 58. THE MAIN REASONS WHY CUSTOMERS QUIT OR SWITCH TO OTHER BUSINESSES?
  • 59.  Customers do not feel appreciated.  Customers are not able to speak to a person who can provide them the answers they are looking for.
  • 60.  Customers experience rude and unhelpful employees.  Customers are being passed around to multiple people.  Customers are put on hold for unreasonable lengths of time!
  • 62. + . It is how you treat the people who support your business
  • 63. . It is about satisfying and delighting your customers in order to win their loyalty!
  • 64. . • People who buy from us • People we serve in some way Who are our Customers?
  • 66. . • They want to be understood. • They want to feel welcome. • They want to feel important. • They want to feel comfortable • .
  • 67. . WHAT’S IN IT FOR ME?
  • 68. . • It will make you feel better about your job • It will make you feel better about yourself • If you don’t service customers well, you may lose your job
  • 70. • Customer service is basically one piece of the puzzle — focused on human interaction and directly supporting customers — whereas customer experience is the sum of the entire customer journey with our business and exceeding their expectations.
  • 71. DIFFERENCES BETWEEN INTERNAL AND EXTERNAL CUSTOMERS?
  • 72. • External customers are those that actually buy our company's products or services. • Internal 'customers' are people in our company/organization or a colleague that we provide our services to in order to deliver our company's products or services.
  • 73.
  • 75. 4 LEVELS OF CUSTOMER SATISFACTION
  • 77. . 1. Timeliness • Promptly respond to queries • Send out information when you say you will • Provide front line service promptly
  • 78. . 2. Quality Make sure your product/service delivers on its promise
  • 79. . 3. Consistency Don’t come up with unexpected surprises
  • 80. . 4. First impressions First impressions are the longest lasting
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  • 93. .
  • 94. .What kind of M.O.T.s are you giving your customers??
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  • 98. 1. Telephone 2. Appearance facilities 3. Appearance of self 4. Face–to–face contact
  • 100. •Answer within 3 rings Answering the phone
  • 101. INITIAL GREETING • In your initial greeting, identify the organization, the department, and yourself. Be careful about verbal shorthand or internal jargon.
  • 102. TRANSFERRING TELEPHONE CALLS • A call should only be transferred when the person transferring it cannot help the caller and is reasonably sure the person to whom the call is transferred will be able to help the caller.
  • 103. PUTTING CALLERS ON HOLD • If you are handling a call and you must put the caller on hold, ask their permission and explain why you are putting them on hold.
  • 104. PROGRESS REPORTS • A progress report means informing the waiting person what progress is being made on the call.
  • 105. PROPER RETURN TO THE LINE • Attract the person’s attention by calling them by name or using a suitable introductory expression • Thank them for waiting
  • 106. TAKING A MESSAGE Messages should be: • Error free • Delivered to the intended recipient as soon as possible
  • 107. Taking messages Accurately and Completely • Keep a pad handy. • Write while you are on the line. • Request, don’t demand information. • Verify spelling. • Get the first name too. • Give feedback for verification.
  • 108. WHAT TO RECORD • To whom • From whom • Where • What • Why • By whom • When
  • 109. OTHER TIPS • Listen attentively to the message • Check to be sure all telephone numbers are correct • Verify spelling of difficult names
  • 110. PERSONALIZING SERVICE • Get and use customer’s name
  • 111. A QUICK FORMULA TO PRACTICE • Prepare to hear the name • Write it down immediately • If you miss it, ask the person to repeat it • Repeat the name immediately in your next comment • Use the name occasionally in the conversation • Thank the person and use the name again as you are parting
  • 112. ADDRESSING A PERSON • Use the customer’s name
  • 113. YOUR TELEPHONE VOICE • Speak at the right volume • Use a pleasant, friendly tone • Do not talk too quickly • Have a SMILE in your voice
  • 114. FORMAT FOR CLOSING • Summarize the main ideas of your call • End with a courteous closing e.g: - Is there anything else I can do for you? - It was nice talking to you - Thank you for calling
  • 115. MANAGING THE TALKATIVE CUSTOMER • Ask closed questions. • Use space control: interrupt when the caller pauses. • Provide minimal response. • Prioritize calls • Process calls in order • Record incoming calls when appropriate. • Allow caller to hang up first. • Process call immediately.
  • 116. . • Neat and tidy • Rest rooms clean and fresh smelling 2. APPEARANCE OF FACILITIES
  • 117. . •Well groomed •Professional •Good personal hygiene •Clean hair and nails 3. APPEARANCE OF SELF
  • 118. . • Smile, eye contact, • Listening skills • Use of customer’s name • Talk about what you can do, not what you can’t 4. FACE TO FACE CONTACT
  • 121. . What is a Complaint?
  • 122. . Statement of unhappiness – a statement expressing discontent or unhappiness about a situation… expectations not met
  • 124. .
  • 125. . Customer Complaints  Appropriate response to customer complaints is essential to a business.  A customer with a complaint that is resolved is more likely to return than a dissatisfied customer who doesn’t voice any complaints.
  • 126. . The average customer with an unresolved complaint will tell 9 to 10 other people. For every complaint received, the average company has 26 unhappy customers that don’t complain.
  • 129. . Apologize to the customer and then master the proper way of behaving around customers. . The employee helping me was very rude.
  • 130. .  I feel like none of the employees want to help me.  Make sure that when a customer first comes in, one person greets them and continues to help
  • 131. . Apologize and then fix the problem. If you are a manager/supervisor, sit down employees and make sure they understand what they can do to fix that problem when it arises again. And if they cannot, advise them to seek a manager. He / She doesn’t know what to do.
  • 132. You need to solve this problem ASAP! Having a customer come back repeatedly for the same problem is dangerous and unfair to them. Make sure that the problem is addressed and will not occur again. I keep coming back with the same problem. When will it be fixed?
  • 133. . Help the customer through the process by taking the time to explain exactly what you want to do, and walk the customer through the steps. I feel like I don’t have a choice in the matter, the employee is making the decision for me.
  • 134. . This is the most deadly problem that can arise.. Do your best to show your concern for their problems and promptly fix them. Nobody seems to care for my problem.
  • 136. .  Readily complains, often loudly and at length.  Your response: Listen completely.  What not to do: Be aggressive in return. This customer does not respond well to excuses or reasons why the product or service was unsatisfactory.  Always follow company policy. 1. The Aggressive Customer
  • 137. .
  • 138. .  Expects the absolute best and is willing to pay for it. Likely to complain in a reasonable manner.  Your Response: Always listen respectfully and actively question to fully determine cause.  Always follow company policy. 2. The High-Roller Customer
  • 139. . 3. The Rip-Off Customer  Their goal is not to get the complaint satisfied but to win by getting something that is not entitled to be received. Often replies with a repetitive “not good enough” response.  Your Response: Remain objective. Use accurate data to back up your response. Be sure the adjustment is within the range of what the organization would normally do.  Always follow company policy.
  • 140. .  Never satisfied, feels there is always something wrong.  Your Response: Extreme patience is required. Listen carefully and never get angry. It is best to give sympathy, a sincere apology, and a promise to correct the situation. 4. The Chronic Complainer
  • 141. .  Generally, will not complain. Most dangerous to businesses because they will most often complain to others.  Your Response: Must work hard at soliciting comments and complaints to act appropriately to correct those problems. 5. The Meek Customer
  • 142. .
  • 143. .
  • 144. . 1 Receive & classify Ensure that all potential issues are captured by the organisation, and classified for escalation, review and action as required.
  • 145. . 2 Acknowledge Ensure that every complaint receives a formal written acknowledgement, containing an expectation of when they will receive a response, and the person dealing with it
  • 146. . Investigate Follow up all aspects of the complaint, both internal and external, to ensure that the key facts are identified and clarified
  • 147. . 4 Resolve & Confirm Ensure that the final resolution is clear and fair. Also confirm the proposed action and resolution with another senior person.
  • 148. . 5 Respond to Customer Provide the customer with the resolution within the time scales promised
  • 149. . 6 Follow up Ensure that complaints are followed up to confirm that customers are satisfied with the response given.
  • 150. . QA & Close Ensure that the organisation as a whole is aware of complaints and any underlying issues. Plan actions to remove these and prevent future recurrence.
  • 151. .
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  • 154. .  Good customer service is important for ensuring that customers are satisfied  Customer complaints are important for a company because they help make the company better  It is important to understand the different types of customers and how to handle each one  A customer with a complaint that was solved is much more likely to return to the business again
  • 155. . DO IT RIGHT FIRST TIME; DO NOT EXPAND THE COMPLAINTS DEPARTMENT !!!
  • 157. Objectives • Understand different types of buyers • Apply buyer analysis in selling
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  • 176. 10. OLD AND EXPERIENCED CUSTOMER