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Anthropologie Digital Strategy

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Increasing the digital reach and influence of Anthropologie.

Published in: Marketing, Technology, Business
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Anthropologie Digital Strategy

  1. 1. “Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative merchandising, customer centricity and a curated array of products come together to create an unimagined experience.”
  2. 2. Target Market Women ages 25-50 Gross Annual Income 2013 $1,118,609 Social Reach Facebook, Pinterest, Instagram & Twitter
  3. 3. Social InfluenceSocial Influence
  4. 4. Current Customer Experience
  5. 5. Digital Dressing Room Select Age Select Size 25 50 size 10 size 2
  6. 6. Monitoring Change Online Sales 15% 10% Increased Social Media Followers Overall Sales
  7. 7. Crunching Flowers Numbers Estimated Time: 6 months to complete site re- launch Budget: 1.14 million Breaking down the Budget Billable hours: $640,000 Miscellaneous payments: $500,000
  8. 8. All Together Now The Digital Dressing Room will create buzz around the company This will create a large following of the brand increasing sales and social influence
  9. 9. All Together Now The Digital Dressing Room will create buzz around the company This will create a large following of the brand increasing sales and social influence

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