A Microsoft look at digital innovation as presented as part of DUCO innovation roadshow event

3. DRIVE CHANGE
GET RESULTS
Clarity
What we need to
focus on
Adoption
New becomes BAU
Development
Transforming ideas to solutions

5. FOCUS ON THE
RIGHT THINGS

6. Initiative / project Expected outcomes Expected value
1 Mobile CRM Mobile access to CRM Mobility of workforce
2 Gamification for new hire Website and mobile app Accelerated onboarding
3 New CRM UI Better UI for webapp of the CRM Higher Productivity
4 Meet & Greet app Tools for branch staff Reduction in branch
backlog of walk-in
costumers
5 App CoE Center for rapid app development Reduction of IT backlog
6 Quick lead form (mobile) Lean and short lead capturing form Increase in pipeline
7
8
9

7. Unit based P&L TCO+ Costumer service Renewal & ROI Customer success
“A computer on every desk, and
in every home, running Microsoft
software”
Bill Gates
CEO, Microsoft
“Our mission is to empower every
person and every organization on the
planet to achieve more.”
Satya Nadella
CEO, Microsoft
FOCUS ON THE RIGHT THINGS
Descriptive
What happened?
Prescriptive
What should happen?
Diagnostic
Why did it happen?
Predictive
When will it happen?
DATA MODEL
BUSINESS MODEL

8. FOCUS ON THE
RIGHT THINGS

9. Initiative /
project
Expected outcomes Expected value Business model Impact
1 Mobile CRM Mobile access to CRM Mobility of
workforce
Product Mobile CRM
users
2 Gamification
for new hire
Website and mobile app Accelerated
onboarding
service All new
employees
3 New CRM UI Better UI for webapp of
the CRM
Higher
Productivity
product CRM users
4 Meet & Greet
app
Tools for branch staff Reduction in
branch backlog
of walk-in
costumers
outcome All branch
costumers (many
personas)
5 App CoE Center for rapid app
development
Reduction of IT
backlog
outcome Internal
innovation
6 Quick lead
form (mobile)
Lean and short lead
capturing form
Increase in
pipeline
product Mobile Sales
teams

10. EMPOWER
THE PERSON

13. CHOOSE THE
RIGHT THINGS

14. Initiative / project
Creativity
Impact
1 Mobile CRM 1 4
2 Gamification for new hire 4 4
3 New CRM UI 1 2
4 Meet & Greet app 3 2
5 App CoE 4 3
6 Quick lead form (mobile) 2 4
0
1
2
3
4
5
0 1 2 3 4 5
Creativity
Impact
Mobile CRM
Gamification
COE
Lead form
Meet app
CRM UI

15. EVALUATE & BUILD
YOUR CASE
Experimental Aspirational
Incremental Evolutionary
ProgramProject
Existing
Value
Streams
Digital (new)
Value
Streams
“Above the line” : Creating new streams of value
e.g. engaging customers or exploring different business models.
“Below the Line” : Incremental or Evolutionary
e.g. new ways of empowering employees or optimizing operations.

16. DIGITAL MASTERS PERFORM BETTERDigitalCapability
+9%
Revenue
Creation
+12%
Market
Valuation
+26%
Profitability
Leadership Capability
FASHIONISTAS
Revenue: +6%
Profitability: -11%
Market Value: -12%
DIGITAL MASTERS
Revenue: +9%
Profitability: +26%
Market Value: +12%
Revenue: -4%
Profitability: -11%
Market Value: -7%
BEGINNER
Revenue: -10%
Profitability: +9%
Market Value: +7%
CONSERVATIVE

17. BUILD YOUR
COLLATION FOR
CHANGE
RECOMMENDED TRAINING:

19. DO THINGS RIGHT

20. Initiative /
project
Complexity
Value
1 Mobile CRM 4 2
2 Gamification for new hire 3 4
3 New CRM UI 3 1
4 Meet & Greet app 3 3
5 App CoE 2 4
6 Quick lead form (mobile) 2 2
0
1
2
3
4
5
0 1 2 3 4 5
Complexity
Value
Mobile CRM
GamificationCRM UI Meet app
COE
Lead form

21. • Total ownership & Collaboration
• Clear roadmap with intent :
MVP -> PILOT -> PRODUCTION
Avoid PoC “projects” !!
• Fail fast: learn form building & testing
prototypes
DO THINGS RIGHT

23. REFLECT &
INFLUENCE

24. REFLECT &
INFLUENCE