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The document discusses the winners and losers of social media. It notes Facebook's agenda is to get users, build social connections between users, and track user actions across the web. It compares referral traffic from social networks versus Google, showing social networks drive more traffic. It advocates for auto-sharing content on platforms like YouTube to drive more traffic, and says 2010 may be the "year of the rain" with increasing revenue from Facebook and search.

Technology News & Politics

“Just do this.
Improve the viral factor”

The Facebook agenda
1. Get users
2. Get social graph
3. Get user actions across the web

why?

Facebook Connect
(share is great but it’s not enough)

Referral Traffic:
Social Networks vs. Google

Source: Compete, January 2010

Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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