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Are You Ready for the
Next Generation Commerce?
The Market is Driving the Next Generation
50%+ Mobile
30% Cross-border
Sources: Alibaba and Accenture: http://www.alizila.com/cross-border-e-commerce-to-reach-1-trillion-in-2020/
eMarketer, 2016: https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369
$4T+
$2.3T
Global B2C eCommerce:
>75% Growth by 2020
Global B2B eCommerce:
>40% Growth by 2020
$4.7T
$6.7T
Fueled by:
Time for the Next Generation…
Gateways
(Connectivity Only)
Start-up Friendly
(APIs & Merchant Acct)
Commerce
Payments Hub™
(All-in-one Payments)
GEN 1
GEN 2
GEN 3
Cloud-based Payment
Services i.e. Online,
Invoicing, Marketplaces;
Optimizing Mobile &
Cross-border
(2T going to 10 Trillion)
APIs that Enable
Regional Card Processing
(135 Billion)
Basic Gateways for Card
Processing
(100 Million)
1995 2009 2016 
The Market will Demand a Commerce Hub
Online & Mobile
Checkout
Invoices
Subscriptions
Marketplaces
Virtual
Terminal
Via One API
Connecting the Strategy & Technology
Feature-rich using One API
Kount is Included in the Hub
The Hub solves “Abandonment” to Increase Sales
PaymentsShopping cart CheckoutWeb UI
Checkout
Abandonment
Shopping Cart
Abandonment
What is Checkout Abandonment?
PaymentsConfidenceFriction
Checkout Conversion Calculator
How do you measure the problem?
Download a copy from the BlueSnap SnapCenter at bluesnap.com
• Single API with mobile wallets
– increase conversions
• Local acquiring connections
• Process in multi-currency
• Fraud integrated
• Subscriptions built-in
Frictionless API
Frictionless
subscription
checkout with
maximized
payment
conversions
+15%
• Frictionless, mobile
payment forms
• Support multi-language
• Credit cards & wallets
Frictionless Mobile
Frictionless Checkout
Frictionless Checkout
Frictionless Checkout
By 2020, over 50%
of sales will be
made by alternative
payments
Digital Wallets help solve
Frictionless Checkout
Frictionless
Frictionless Checkout
“Wallets” Increase Sales
Less FraudLess Friction More Shoppers
20M50M
Local currency saves
10% of Chinese shoppers
expect Alipay
of US shoppers expect PayPal
15%
70%
Localization Helps Solve Frictionless Checkout
of Latin America shoppers
expect local cards
48%
What is Checkout Abandonment?
PaymentsConfidenceFriction
Low Confidence
No security
logos
No live help
No coupon
No local
language
20%
of consumers will
abandon without a
coupon
30%
of shoppers will
abandon if they can’t
read the page in local
language
Confidence Increases Sales
What is Checkout Abandonment?
PaymentsConfidenceFriction
Payments
Fraud
Rules
Currency
Match
Acquiring
Banks
Retry
Failover
Payments
Process payments
locally to save up to
Payment Strategy helps Increase Sales
20% 5%
Retries and
failovers can save
Solving Checkout Abandonment Increases Sales
PaymentsConfidenceFriction
PaymentsShopping cart CheckoutWeb UI
Checkout
Abandonment
Shopping Cart
Abandonment
Now Measure it… with Payment Analytics
Accessible via API, Mobile App, Portal
Sales Intelligence
Reconciliation
Payment Conversion Success
Conversion Success (Currency)
Mobile Reporting App
• Real-time. Transactions are pushed
to the app as they happen.
• Complete data history. Track all
sales, refunds, chargebacks, and
subscriptions.
• Take action. Find orders, issue
refunds, and cancel subscriptions
with a few taps.
• Stay informed. Monitor sales trends,
payment conversions, and more.
Appendix
Payment Processing is Complex

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BlueSnap - Next Generation Commerce

Editor's Notes

  1. B2b eCommerce sales $6.7 trillion by 2020, us is $1.1T
  2. Sea change coming; Major shift in payments technology; Change every 10 years or so How we see payment companies evolving to help with this complexity Gen 3 … One connection to global e-commerce payments solution For frictionless payments, optimized acquiring set up, payment tech cloud services Gen 3 Serving multiple business models - Online, mobile, marketplaces, invoicing, subscriptions and more
  3. Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment. This is what happens after the shopper decides they want to buy and what can go wrong. What we’re out to solve. Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
  4. Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment. This is what happens after the shopper decides they want to buy and what can go wrong. What we’re out to solve. Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
  5. Friction: Slim UX, Free trial- AND it’s obvious what they’re offering
  6. Limited fields! I have the option between continuing with Facebook or creating an account with minimal info
  7. As for payment types, this is a good, we have major cards on this screen And f we toggle.. When we originally did this analysis, the only had cards and paypal… and theyve since added amex checkout
  8. We believe the digital wallets will be big. A little slow with adoption and don’t know who will win the wallet wars, but they’re definitely ramping up and go a long way in removing friction in payments
  9. We open express options such as PayPal and Amex Express Checkout Will probably add more wallets soon
  10. Review what causes friction? Speed (unnecessary fields, # of clicks); Lack of local language, currency and payment methods Few examples of what our data shows you can improve conversions - Local currency 10% - May incur FX fees, but avoid lost sales Add local preferred alternative payments types - paypal 15%, Alipay 70%. Certain regions of the world alts are extremely important (Ideal and Sofort examples) so as to not lose sales The best sites take <130 seconds to checkout The worst take >260 Every 2 seconds can be worth 7% of sales
  11. Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment. This is what happens after the shopper decides they want to buy and what can go wrong. What we’re out to solve. Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
  12. Confidence – local language if selling cross-border; Coupons important to some Things to think about – consider translating Ts & Cs; Checkout pages
  13. Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment. This is what happens after the shopper decides they want to buy and what can go wrong. What we’re out to solve. Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
  14. First, does your page respond dynamically to incorrect formatting; Hulu optimized for mobile
  15. My payment went through in this case, BUT there are some flags to look for in the payments sphere. Post Payment abandonment issues - most problematic because they’re hidden and often have something to do with the way your Payments infrastructure is set up. You may be totally unaware of abandonment at this stage. These are customers that want to buy your product and are good for the funds! - fraud rules – issuing bank, acquiring bank, your own rules - currency mismatch between your product and the currency the card was issued in - retry/failover – do you have this capability with your payment provider - # of acquiring banks – only one?
  16. Localize payments for higher conversions; Retries and multiple acquiring banks for failover in case of declined transactions
  17. Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment. This is what happens after the shopper decides they want to buy and what can go wrong. What we’re out to solve. Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
  18. You should expect more from your payments provider. Should provide guidance, analytics and reporting to help you optimize your checkout experience and acquiring set up for higher conversions. Checkout & payments (Us & Kount)