2. The Market is Driving the Next Generation
50%+ Mobile
30% Cross-border
Sources: Alibaba and Accenture: http://www.alizila.com/cross-border-e-commerce-to-reach-1-trillion-in-2020/
eMarketer, 2016: https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369
$4T+
$2.3T
Global B2C eCommerce:
>75% Growth by 2020
Global B2B eCommerce:
>40% Growth by 2020
$4.7T
$6.7T
Fueled by:
3. Time for the Next Generation…
Gateways
(Connectivity Only)
Start-up Friendly
(APIs & Merchant Acct)
Commerce
Payments Hub™
(All-in-one Payments)
GEN 1
GEN 2
GEN 3
Cloud-based Payment
Services i.e. Online,
Invoicing, Marketplaces;
Optimizing Mobile &
Cross-border
(2T going to 10 Trillion)
APIs that Enable
Regional Card Processing
(135 Billion)
Basic Gateways for Card
Processing
(100 Million)
1995 2009 2016
4. The Market will Demand a Commerce Hub
Online & Mobile
Checkout
Invoices
Subscriptions
Marketplaces
Virtual
Terminal
Via One API
12. • Single API with mobile wallets
– increase conversions
• Local acquiring connections
• Process in multi-currency
• Fraud integrated
• Subscriptions built-in
Frictionless API
Frictionless
subscription
checkout with
maximized
payment
conversions
+15%
20. Local currency saves
10% of Chinese shoppers
expect Alipay
of US shoppers expect PayPal
15%
70%
Localization Helps Solve Frictionless Checkout
of Latin America shoppers
expect local cards
48%
24. 20%
of consumers will
abandon without a
coupon
30%
of shoppers will
abandon if they can’t
read the page in local
language
Confidence Increases Sales
35. Mobile Reporting App
• Real-time. Transactions are pushed
to the app as they happen.
• Complete data history. Track all
sales, refunds, chargebacks, and
subscriptions.
• Take action. Find orders, issue
refunds, and cancel subscriptions
with a few taps.
• Stay informed. Monitor sales trends,
payment conversions, and more.
B2b eCommerce sales $6.7 trillion by 2020, us is $1.1T
Sea change coming; Major shift in payments technology; Change every 10 years or so
How we see payment companies evolving to help with this complexity
Gen 3 … One connection to global e-commerce payments solution For frictionless payments, optimized acquiring set up, payment tech cloud services
Gen 3 Serving multiple business models - Online, mobile, marketplaces, invoicing, subscriptions and more
Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment.
This is what happens after the shopper decides they want to buy and what can go wrong.
What we’re out to solve.
Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment.
This is what happens after the shopper decides they want to buy and what can go wrong.
What we’re out to solve.
Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
Friction:
Slim UX,
Free trial- AND it’s obvious what they’re offering
Limited fields!
I have the option between continuing with Facebook or creating an account with minimal info
As for payment types, this is a good, we have major cards on this screen
And f we toggle..
When we originally did this analysis, the only had cards and paypal… and theyve since added amex checkout
We believe the digital wallets will be big.
A little slow with adoption and don’t know who will win the wallet wars, but they’re definitely ramping up and go a long way in removing friction in payments
We open express options such as PayPal and Amex Express Checkout
Will probably add more wallets soon
Review what causes friction? Speed (unnecessary fields, # of clicks); Lack of local language, currency and payment methods
Few examples of what our data shows you can improve conversions - Local currency 10% - May incur FX fees, but avoid lost sales
Add local preferred alternative payments types - paypal 15%, Alipay 70%. Certain regions of the world alts are extremely important (Ideal and Sofort examples) so as to not lose sales
The best sites take <130 seconds to checkout
The worst take >260
Every 2 seconds can be worth 7% of sales
Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment.
This is what happens after the shopper decides they want to buy and what can go wrong.
What we’re out to solve.
Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
Confidence – local language if selling cross-border; Coupons important to some
Things to think about – consider translating Ts & Cs; Checkout pages
Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment.
This is what happens after the shopper decides they want to buy and what can go wrong.
What we’re out to solve.
Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
First, does your page respond dynamically to incorrect formatting; Hulu optimized for mobile
My payment went through in this case, BUT there are some flags to look for in the payments sphere.
Post Payment abandonment issues - most problematic because they’re hidden and often have something to do with the way your Payments infrastructure is set up.
You may be totally unaware of abandonment at this stage. These are customers that want to buy your product and are good for the funds!
- fraud rules – issuing bank, acquiring bank, your own rules
- currency mismatch between your product and the currency the card was issued in
- retry/failover – do you have this capability with your payment provider
- # of acquiring banks – only one?
Localize payments for higher conversions;
Retries and multiple acquiring banks for failover in case of declined transactions
Everyone’s familiar with Website and shopping cart abandonment… No one’s talking about Checkout Abandonment.
This is what happens after the shopper decides they want to buy and what can go wrong.
What we’re out to solve.
Identify problems before and after pressing the “Buy Button” - Pre-payment and Post-payment abandonment (failure)
You should expect more from your payments provider.
Should provide guidance, analytics and reporting to help you optimize your checkout experience and acquiring set up for higher conversions.
Checkout & payments (Us & Kount)