How an All-in-One Platform Can Boost Your Bottom Line
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This document discusses the trends driving the need for all-in-one payment platforms that can accelerate commerce globally. Key trends include the rapid growth of mobile and cross-border commerce, more businesses selling through marketplaces, and increasing credit card not present fraud. Data shows mobile transactions and eWallet usage are growing significantly. All-in-one platforms with built-in products and pre-integrations can optimize checkout and increase sales by 10-15% by facilitating frictionless payments across channels and borders. Future trends discussed include more B2B digital payments and businesses operating marketplaces.
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How an All-in-One Platform Can Boost Your Bottom Line
- 1. What an All-in-one Platform Means for Commerce: Your Bottom Line
- 2. Panelists Kim Rowell BlueSnap Melayna Gabiou Kount Ben Cornett Kount
- 3. Presentation Overview MARKET DRIVERS THE THIRD GENERATION MARKET DATA & TRENDS FUTURE TRENDS Q&A
- 4. 30% Cross-border 50%+ MobileFueled by $7T in 2017 The Market is Driving the Next Generation Global B2C eCommerce: >75% Growth by 2020 $4T+ $2.3T in 2017 Global B2B eCommerce: >40% Growth by 2020 $6.7T+ $4.7T in 2017 Sources: Alibaba and Accenture: http://www.alizila.com/cross-border-e-commerce-to-reach-1-trillion-in-2020/ eMarketer, 2016: https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369 $7T in 2017 $10.7T in 2020
- 5. eWallets help optimize checkout By 2021, over 46% of sales will be made by eWallets 2017 Worldpay Global Payments report
- 6. Poll Question Are you accepting mobile wallets today?
- 7. 1995 Gateways CONNECTIVITY ONLY Basic Gateways for Card Processing ($100 Million) Start-up Friendly APIs & MERCHANT ACCT APIs that Enable Regional Card Processing ($135 Billion) 2009 Accelerate Commerce PAYFAC MODEL All-in-one payment platform optimizing mobile & cross-border ($7T going to $10 Trillion) 2016 Time for the Next Generation… GEN 1 GEN 2 GEN 3
- 8. All-in-One Payment Platform to Accelerate Commerce Online & Mobile Checkout Virtual Terminal Marketplaces Subscriptions Invoices
- 9. Shopping Carts Accounting Fraud & Risk Tools Marketing & Sales Shipping & Taxes All other verticals
- 11. The Kount System
- 13. Market Key Trends Amazon, Staples, Dunkin Donuts, etc are building own payment integrations for checkout optimization SMBs need pre-built integrations to compete ISVs are trying to help by working with PayFacs with more pre-built integrations Mobile & Cross-border are growing CNP fraud continues to rise
- 14. Key Trends Data 68%selling and supporting multiple ways to accept payments 80%have had multiple gateways, platform integrations and inconsistent checkout flow 80%CNP Fraud losses are projected to soar by 2020
- 15. 27%subscriptions increase 35%offering additional eWallets (Apple Pay, VC, MP, not including PP) 65%more B2B payments than last year (invoices, VT) Key Trends Data
- 16. Global Key Trends CROSS-BORDER COMMERCE IS TAKING OFF ACCELERATING CROSS-BORDER PAYMENTS CREATE A GLOBAL SOLUTION WITH WHICH INCREASES SALES AND REDUCE COSTS
- 17. Global Key Trend Data 81%of merchants selling globally 53%of merchants are boarded to multiple local acquirers 35%increased local payment types
- 18. Global Key Trend Data 91countries 96shopper currencies 90%increase in mobile purchases
- 19. 56%Transactions came through Mobile 125%Increase in eWallet Usage (BlueSnap) 22%Increase in smartphone traffic YoY (Adobe) Cyber Monday Data
- 20. Best Practices OPTIMIZE FOR CHECKOUT LOOK FOR BUILT-IN PRODUCTS & LEVERAGE PRE-INTEGRATED SOLUTIONS CAN THIS INCREASE SALES?
- 21. 10-15% 5-15% 1-5%Large $250m + Medium $10m - $250m Small Up to $10m The Results Sales Growth Rate
- 22. • Single API with mobile wallets – increase conversions • Local acquiring connections • Fraud integrated • Subscriptions built-in API Frictionless subscription checkout with maximized payment conversions +15%
- 23. Invoice Payments • Manual subscriptions • Only credit cards • Decline issues Frictionless invoice payments, reduced account receivable time by 75% Invoice Payments – Case Study
- 24. Future Summary
- 25. Mobile continues to growMore global sales What can we expect next year… More B2B sales move to digital payments
- 26. More businesses operating as marketplaces ISVs as payments What can we expect next year… Fraud increases because of mobile and global
- 27. Expect more from your payment provider GEN 3 Accelerate Commerce
- 28. Q&A. Download the Payment Processing KPI Library: bit.ly/blueKPI Kimberly.rowell@bluesnap.com @BlueSnapInc
Editor's Notes
- PRESHOW Hello everyone, welcome to today’s webinar. We’re still waiting for everyone to get logged in and we will begin just a few minutes past the hour. WELCOME Welcome to the What an All0in-one Platform Means for Commerce: Your Bottom Line. The payments and fraud landscape is changing quickly and being in front of the opportunities and risk is critical. This webinar is being recorded and we’ll be sending the presentation slides to all attendees. We also ask that you submit any questions you may have – the GoToWebinar question box is found in the right-hand-side, just under the heading ‘questions’. I’d like to introduce today’s panelists. First we have: Kimberly Rowell., Text Next, we have: Ben Cornett joined Kount in 2016 bringing two decades of experience in business development and marketing in the SaaS and financial services space. Over the last several years he has built strong partner marketing eco-systems that drive revenue growth and brand equity. And my name is _________, your moderator for today’s presentation.
- Thanks so much Melayna. I am excited to be here and talk about the importance of an All-in-one Platform. So let’s start by talking about the market. The market is growing, and is really driving a need for the next generation of payment gateways/platforms. I think it is no surprise to anyone that Global B2C ecommerce is growing rapidly and is expected to be $4T by 2020. But equaliy as interesting is B2B sales are actually larger than B2C with $6.7T. It isn’t growing as fast but these two combined with nearly $11T by 2020 is great opportunity for many businesses. Both of these are growing because of cross-border and mobile.
- Speaking of mobile. WorldPay released tehir global payment report a few weeks ago and they are saying that by 2021, over 46% of sales will be made by eWallets. That will be larger than Credit cards. eWallets help optimize checkout and with mobile growing and more and more people buying on their phones they are demanding that we offering these payment options.. We think it is important to be able to offer as many as your shoppers demand. So using a payment platform that has these wallets already built in is going to save you time and money. ADD Cyber Monday Data – US only $2B… POLL: Are you accepting mobile wallets today? Yes, No.
- Responses Yes No We are adding this functionality in 2018 I’m not sure
- So because of all this growth in Mobile and Cross-border we think it is time for the next generation gateway. If we look back at where we have been. It is interesting to see the evolution. Back in 1995…connectivity only for cards. AUTH.net, PayPal Then Stripe and Braintree came along and made it super friendly and easy with APIs for starts up to get a merchant account and start processing credit cards. Now we are looking at need for a more sophsicated solution. The needs of businesses have evolved such that they need mutiple sales channels, the ability to handle cross border and of course mobile. This PayFac model will really help businesses accelerate commerce and take advantge of the growth in the market.
- So this is why we developed the All-in-one Payment Platform. It allows a business to sell into multiple channels with a single integration. Online & Mobile Checkout – ideal for B2C Virtual Terminal – helps handle manual orders over the phone, lowers PCI compliance scope. Marketplaces – many merchants are realizaing the value of bringing buyers and sellers together Subscriptions – are bigger than ever especially for SAAS companies, but pyshical goods merchants as well. Fruit of the loom is going to offer a subscription service. Invoices - Embed payment link in invoice so you can collect payment faster. And the platform comes with 100s of partner and ISV integrations so you can start processing payments immediately with the integration you already have.
- Speaking notes: Some of our sample partnerships. Shopping carts like Magento, BigCommerce, WooCommerce Accounting like Quickbooks, Netsuite Marketing & Sales tools like salesforce and hubspot Shipping & Taxes Seamless integration with Kount….turn over to Ben to discuss. As technology providers we hear and talk about seamless integration all the time. 1. Instant On (Zero Hassle) Integration at the PSP level lets merchants avoid IT projects and enjoy immediate protection. Value-added service increases merchant trust and loyalty. Increased revenue to the PSP over the lifetime of the merchant. Instant on No IT Merchants on boarded quick
- Ben to add color here Kim, So in addition to offering multiple sales channels we also have the built-in products you need to sell more. Global Processing – Comes with a network of 20+ global acquiring banks all around the world. IPR – which is our technologys that routes transactions to the bank most likely to approve it. The result being higher payment success rates. Global Payments – we have 110 payment types, like ACH and SEPA, ideal in the netherlands, Boleto in Brazil eWallets – mentioned these before, but have Apple Pay, VC, MP, PayPal, AliPay built in. Fraud Prevention – world-class fraud prevention from Kount Chargeback Management – We partner with Chargeback 911, ethoca and Verifi to help you manage chargebacks Payment Analytics – so you have the insights you need to grow your business. Ben - This is a great diagram that captures the idea of the All-in-one solution. While every piece is important in it’s own why we come in to protect merchants against fraud so together we can enable them to open their sales funnel as wide as possible to boost sales. It’s all about accepting the most orders possible with the least amount of risk. Our mantra as you know is Boost Sales, Beat Fraud and BlueSnap’s building in of all of these products really helps merchants do just that very quickly.
- Our seamless integration with BlueSnap allows merchants to benefit from both the processing power of BlueSnap and their data along with the transactional details as we collect several data points throughout the interaction with the consumer (good or bad actor) throughout the transaction with the merchant’s checkout page/process. In real-time we contextualize the data using Kount’s AI and Machine Learning comprehensive technology to create a persona score and a boost safety rating, we then allow the PSP and/or merchant business policies (or rules) to make automated decisions to approve, decline, or review the transaction. While this high-level view is simplified, the end result is our ability to combine AI and Machine Learning along with business polices to decision the order in only 250ms. One last but critical piece of the outcome is what we call Datamart’s Business Intelligence. Let’s say for example that as a merchant I have a couple thousand orders come through from devices or language settings in German or some other language., I can use that BI to immediately promote a more effective campaign and payments experience for those type of consumers. We believe that the reporting or outcome of our business intelligence should be fully transparent to the PSP and the merchant so the two can collaborate to increase order acceptance and Boost Sales. Again, adding to the value is the power of BlueSnap’s ability to increase conversions in cross board transactions. It’s really a win for the consumer, win for the merchant, and win for all of us in this strong collaboration model.
- Example customers. SAAS companies, B2B, B2C and platforms. Some of these customers are using our Enterprise level of Fraud from kount.…needed more sophicated solution…enterprise level which allowed them to customize the solution to meet their complex business.
- BEN CNP fraud losses are projected to soar 80% to a record $7.2 billion by 2020, up $3.2 billion from $4 billion in 2016. Mobile commerce is growing rapidly—projected to hit nearly $1 trillion next year 2 —and mobile transactions are up to 2X more likely to involve fraud.
- 27% Subscriptions increase 35% offering Mobile Wallets (Apple Pay, VC, MP, not including PP)
- Creating a global solution 81% of merchants selling globally 53% of merchants are boarded to multiple local acquirers Local payment types increased 35%
- Creating a global solution Merchants are located in 91 countries 96 different currencies used by shoppers 90% increase in mobile purchases
- Cyber Monday data – record online sales
- So we think these are some of the best practices to help boost your bottom line.
- Ben to chime in here. Add data points from market trends slides. Mobile commerce is growing rapidly—projected to hit nearly $1 trillion next year Mobile transactions are up to 2X more likely to involve fraud.
- So I hope I have been able to communicate the benefits of an all-in-one solution and we’d love to opening it up to any questions.