Blueskies, Inc. (client pitch)
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Daniel Atwater, CEO of BlueSkies Inc., presents a business plan to develop personalized mobile marketing aggregation software. The presentation defines mobile marketing and Bluetooth marketing, noting the convenience and popularity of Bluetooth content delivery to mobile devices. It acknowledges competitors and potential buyers in the space. Financial projections estimate startup costs of $262,500 over 6 months for staffing, equipment, legal fees, and office space, with the goal of selling the software for a conservative price that provides return on investment within 18 months. The presentation concludes with a call to action for investors.
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Blueskies, Inc. (client pitch)
- 1. Business Plan – Investor Solicitation Presentation by Daniel Atwater, CEO BlueSkies, Inc.
- 4. Mobile Applications ARE Convenient!
- 6. Mobile Marketing: Definition and Notable Strategies
- 7. Bluetooth? A specification for short-range radio links between mobile computers, mobile phones, digital cameras, and other portable devices.
- 8. Bluetooth Mobile Marketing? How is Works? Devise Detection Permission Request Content Upload
- 9. Why is Bluetooth marketing successful? Convenient Hands-free Accessible/cheap service and content In demand
- 10. Who are the players? Equipment manufactures and providers, marketing software developers and providers, troubleshooters, campaign managers and trend trackers
- 11. What’s Missing? Personalized Aggregation Software!
- 12. Software Product = Consumer Service
- 13. Competitors
- 14. Buyers
- 15. Why will Value Now be successful?
- 16. Financial Projections Preparation: Staff and Equipment, R&D and Troubleshooting, Liability, Business Establishment, Legal and Positioning Cost: Staff (5: Average $50K = $250K) Equipment (1 Server, 5 Computers, Scanner/Printer = $6.5K) Legal (250K) Office space (3 Months: $2000/Mo. = $6000) 1.5 (3 month turn around and 3 month solicitation/neg) 4.5 (conservative sales price + our return….reference other sales)
- 17. Call to Action CALL TO ACTION
- 18. Blue Skies, Inc. 2000 Avenue of the StarsLos Angeles, CA 90067www.blueskies.com 310.600.6000 …Thank You!
Editor's Notes
- Introduction
- A New Perspective (9 countries in last year): Nicaragua, Costa Rica, England, Ireland, France, Malawi, Mozambique, South Africa, Spain - impacts cellular technology, the west as leader of providers
- Mobile Market Watch-Growing number of users (young and old)-Calendar and Email sync (biz) international connectivity wherever you are in seconds-Mobile as essential part of life
- Apps are convenientCardstar-Mobile bankingGPSBarcode scanner on phone to price check
- Other recent developments-Over 500 iphone apps downloaded-utilizing or social media via social networking micro blogging, and image and video sharing-entertainment growth-Ecommerce success (joke) you gave right?-Android sponsors bluetooth (nov. 09’)
- Mobile Marketing: Def. and Notable stategies-punch kickinteractive.com
- -Dictionary.com A specification for short-range radio links between mobile computers, mobile phones, digital cameras, and other portable devices.
- Mobile Marketing experts suggest that..-Convenience-Law requires hands-free driving-Over 80% of current phones released come with Bluetooth (accessible)-Makes accessing content easy-Consumers to spend 6B on mobile apps (already in demand)
- -Equipment manufactures and providers-Bluetooth Marketing Software Providers and Troubleshooters-User trackers and campaign designers and facilitatorsBlue Tooth (www.bluetooth.com)Bluetoothon (www.bluetoothon.com)Proximity Media (www.proximitymedia.com/)Bluemagnet (www.bluemagnet.com)bluAir (http://www.bluair.pl/)Blueblitz (http://www.blueblitz.com/)Proximity Marketing (www.proximatymarketing.ca)TUVIC (http://tuvic.com/)Ad-pods (http://www.ad-pods.com/)The Blue Broadcaster (http://www.bluebroadcaster.com/)Bluetooth Marketing, Inc. (http://bluetoothmarketinginc.com/)Bluevibe (http://www.bluevibe.net/)Blip Systems (http://www.blipsystems.com/)Blue2 (http://www.getblue2.com/)Blue Media Server (http://www.bluemediaserver.com/)
- Personalized aggregation software (Value Now)Identity 2.0 for shopping, almost like a virtualized coupon book. As you pick up media and content, you need a software that personalized the subscribed vendors and presents easily accessible access. It will provide you information on what current deals are provided to you, what survey options you have and special customer rewards all on your phone.
- Partly, for the same reasons blue tooth marketing has been successfulMore sustainably bc user preference aggregation and identity 2.0 is the future ConvenientHands-freeAccessible/cheap service and contentIn demand