A presentation on the benefits of chatbots for businesses and use cases where chatbot shines

1. Improving Customer Service
and Marketing by using
Chatbots

2. Kern Elliott
Kern Elliott
@kernelliott
@kernelliott
kern.elliott
kern.elliott

3. What are Chatbots?
A computer program that simulates human conversation, using
artificial intelligence. It understands the intent of the user, and
sends a response based on business rules and data of the
organization.

5. Different types of Chatbots

6. Convenience for Users
Reduce cost of contacting companies (No need for minutes)
Saved responses from service provider
Synced between desktop and mobile
Can receive files for manuals etc.
No need to download a new app to contact businesses

7. Convenience for Businesses
Data collection on customers
Quality mobile apps are expensive to build, maintain and
deploy. ROI is low.
Reduce time spent on monotonous tasks.
Available 24/7 and fast responses (5 minutes rule)
Business can focus on bringing value to customers instead of
fighting fires.

8. What are the cons?
Complex bots would frustrate users
Needs to be integrated into business processes
Natural Language Processing (NLP) while quite good needs to be
trained
Some customers prefer to speak to a person

10. The Reality / The Opportunity

12. Chatbots can affect many sectors
Food

13. Chatbots can affect many sectors
Law

14. Chatbots can affect many sectors
Finance

15. Chatbots can affect many sectors
Insurance

16. How can local companies use Chatbots?
Focus simply on solving a problem
Speed is the key
Provide convenience to your customers

17. Conclusion
Chatbots are a growing technology for businesses to provide
24/7 service to customers.
Chatbots can save your business money by automating tasks
Focus on one problem to solve with your Chatbot it should
provide speed and convenience
Any issues a user may have while using a Chatbot should
be forwarded to a human to alleviate frustration.