Gartner AADI 2010 Sponsor Presentation


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Sponsor presentation about the 2010 Gartner Application Architecture, Development & Integration Summit (Nov 15-17 in Los Angeles)

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  • 09/30/10
  • Gartner AADI 2010 Sponsor Presentation

    1. 1. Gartner Application Architecture, Development & Integration Summit Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise November 15 – 17, 2010 I JW Marriott at LA Live I Los Angeles, CA The year’s must-attend event for application leaders.
    2. 2. searches <ul><li>Cloud computing is #1 issue on IT leaders minds </li></ul><ul><li>BPM, SOA, SaaS, EA in top 20 searches </li></ul>
    3. 3. Gartner Client Inquiries - Hot apps topics
    4. 4. Pre-event survey – Broad Topic Areas Source: AADI pre-event survey. All users interested in attending
    5. 5. Pre-event survey – Top 20 Detailed Topics Topic % Very High or High Interest Aligning IT and Business 85% Application Strategy 83% Better collaborating with your business counterparts 72% The Future of Application Integration 71% The Future of Application Development 71% Getting Buy-in from Business & Executives 71% EA and SOA 70% EA and Application Development 70% Advanced SOA practices 69% Architecting applications for the Cloud 69% Data Integration / Information Integration 67% Application Modernization & Overhaul 65% Cloud standards 65% Application Platform-as-a-service (APaaS) 65% IT/Application Governance 65% Cloud Security 64% Managing change and achieving organizational adoption 64% The Future of SOA 64% Application Lifecycle Management 64%
    6. 6. Theme Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise “ As an application leader, you must plan for the rapid emergence of cloud , further integrate SOA , and overhaul your application portfolios in order to reduce escalating costs and free up resources to support growth and innovation in a more agile, collaborative way.
    7. 7. Keynotes & semi-keynotes <ul><li>Jeff Schulman </li></ul><ul><li>The 3 must-have building blocks of a modern application strategy </li></ul><ul><li> Keith Ferrazzi </li></ul><ul><li>Who’s got your back – Building great relationships </li></ul><ul><li>Cloud visionary (to be confirmed) </li></ul><ul><li>Gartner Semi-keynotes </li></ul><ul><li>Cloud Computing Scenario: Separating Hype from Reality – G. Phifer, D. Smith </li></ul><ul><li>The Real Business of IT: How Application Leaders Create and Communicate Business Value – Richard Hunter </li></ul>
    8. 8. Tracks <ul><li>1. Organization, Governance and Application Overhaul: People and Practices </li></ul><ul><li>. Application overhaul, modernization </li></ul><ul><li>. Application Portfolio Management </li></ul><ul><li>. App / AD governance </li></ul><ul><li>. App organization, change management </li></ul><ul><li>. TCO of applications </li></ul><ul><li>2. Cloud Computing: The Why, When and How of Adoption </li></ul><ul><li>. Cloud security, standards </li></ul><ul><li>. Cloud development & architecture </li></ul><ul><li>. Cloud and SaaS vendors </li></ul><ul><li>. Infrastructure-as-a-service </li></ul><ul><li>. Web user Experience, portals </li></ul><ul><li>3. Succeeding With SOA: Creating Value Today and Options for Tomorrow </li></ul><ul><li>. Advanced SOA </li></ul><ul><li>. SOA governance </li></ul><ul><li>. Web-oriented, Event-driven architectures </li></ul><ul><li>. Service design and reuse </li></ul><ul><li>. Business value of SOA </li></ul>4. Next-Generation AD: How Services, Agile & Cloud Simplify Enterprise Solutions . Agile methodologies . Web & Cloud development . Application Testing, Quality and Lifecycle Management . Mobile development . Collaboration (with architects, analysts, business users) 5. Application Platforms for the Cloud-Aware Enterprise . Application Platform as a Service . Mobile computing . Event processing & BPM . Open Source 6. Application Integration: Secret Sauce for Successful Applications, SOA and Cloud Services . Cloud & SaaS integration, Integration-as-a-service . B2B integration . Composite applications . Data Integration & MDM . Managed File Transfer
    9. 9. New and Notable in 2010 <ul><li>What’s New in 2010? </li></ul><ul><li>33 Gartner analysts/100+ sessions in 3 days (Mon-Wed) </li></ul><ul><li>Dedicated cloud computing track </li></ul><ul><li>Increased agile, modernization content </li></ul><ul><li>Alignment with Gartner Research “Key Initiatives”: Cloud Computing, Application overhaul </li></ul><ul><li>50+ brand new analyst sessions, 75% new Gartner content </li></ul><ul><li>8 drill-down workshops </li></ul><ul><li>12 practitioner case study sessions </li></ul><ul><li>60 roundtables on topics, industries and roles including new advanced roundtables </li></ul><ul><li>11 new Magic Quadrants, Marketscopes & Hype Cycles presented </li></ul><ul><li>New, shorter faster-paced “Net IT Out”, “Rapid-Fire” Sessions </li></ul><ul><li>New Gartner poster giveaway </li></ul><ul><li>15 hours of networking time including Power Networking Forum, Networking Bkfst </li></ul><ul><li>Recommended agendas (virtual tracks) tailored to specific roles, topics, experience levels </li></ul><ul><li>Ability for attendees to search sponsors by product category in Agenda Builder </li></ul>
    10. 10. Target Attendance <ul><li>Attendance Goal: 800+, > 10% growth vs 2009 </li></ul><ul><li>Attendance as of 8/16: 50% higher than 2009 at same time </li></ul><ul><li>Who Should Attend </li></ul><ul><li>Application architects and enterprise architects </li></ul><ul><li>Application development leaders </li></ul><ul><li>Application integration leaders </li></ul><ul><li>Application portfolio managers </li></ul><ul><li>Web services and Web infrastructure managers </li></ul><ul><li>Project managers & consultants implementing cloud, SOA and applications </li></ul><ul><li>Top Industry Sectors </li></ul><ul><li>23% Financial Services </li></ul><ul><li>22% Gov’t/PS </li></ul><ul><li>14% Healthcare </li></ul><ul><li>8% Manufacturing </li></ul><ul><li>7% IT/Telecoms </li></ul><ul><li>6% Energy/Utilities </li></ul><ul><li>Job Title </li></ul><ul><li>6% C-level </li></ul><ul><li>10% VP </li></ul><ul><li>18% Director </li></ul><ul><li>30% Manager </li></ul><ul><li>16% Architect </li></ul>
    11. 11. Attendance – sample from current attendees Amedisys, Inc. Managing Director Of Applications Development BOEING Senior System Architect Bridgeline Digital, Inc. Director Of Software Development California Employment Development Dptmnt Chief, Enterprise Architecture Office Capital One Director, IT Architecture DynCorp International Sr. IT Manager, Financial Applications eBay Director, Application Architecture ExxonMobil Global Services Company System Integration Domain Architect Federal Home Loan Bank of San Francisco Vice President Infrastructure And Operations Federal Home Loan Bank of New York Manager, Development Services GE Sales Finance Chief Information Officer Herman Miller, Inc. Shared Service Application Senior Manager MCKESSON Sr Director National Information center Asst. Director General Peace Corps Director Of Application Systems PFIZER Manager Infrastructure PNC Bank Solution Director Rite Aid Vice President Information System Development Shell Applications Architect The Coca Cola Company Architect Wright Express VP, Development
    12. 12. Marketing Campaign - Overall strategy <ul><li>Leverage hot topics (cloud, integration...) </li></ul><ul><li>Emphasize new content </li></ul><ul><li>Leverage strong alignment with Gartner key initiatives </li></ul><ul><li>Differentiated messaging to various sub-roles, industries </li></ul><ul><li>Increased focus on application decision-makers </li></ul><ul><li>Drive strong national AND regional audience </li></ul><ul><li>Strong co-marketing partnerships </li></ul>
    13. 13. Marketing Campaign Snapshot <ul><li>Direct Mail, E-mail & E-newsletter Series </li></ul><ul><li>PR </li></ul><ul><li>Web & New Media </li></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Ad banners on relevant portals </li></ul></ul><ul><ul><li>Social Media (LinkedIn group, Gartner blogs) </li></ul></ul><ul><li>Gartner Research Sales & Account Managers </li></ul><ul><ul><li>Strong sales engagement, Webinars, Local Briefings, Telemarketing </li></ul></ul><ul><li>Media Partners </li></ul><ul><ul><li>Confirmed: </li></ul></ul><ul><ul><li>Pending: App Devlpt Trends, Architecture & Governance, IASA, OASIS, Cloud computing, ganthead, SOA World, SD Times... </li></ul></ul><ul><li>External List Rentals/Paid Online/Lead Generation </li></ul>
    14. 14. Gartner/Sponsor Co-marketing program <ul><li>Leverage Gartner Brand to publicize your presence </li></ul><ul><li>Gain additional free conference passes* </li></ul><ul><ul><li>1 pass if you send an email to 2,500 or more </li></ul></ul><ul><ul><li>1 free pass for each registrant with your priority code (excludes staff) </li></ul></ul><ul><li>Extend a $300 discount to your clients/prospects who register </li></ul><ul><li>Turnkey marketing pieces (no need to create new custom pieces) </li></ul><ul><ul><li>Customizable e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf) </li></ul></ul><ul><ul><li>Event logo & description </li></ul></ul><ul><ul><li>Conference brochure PDF to send to clients </li></ul></ul><ul><ul><li>Web banners to post on your web-site </li></ul></ul><ul><ul><li>PR Toolkit with sample press release </li></ul></ul>*Free passes only available until October 18
    15. 15. Sponsor value proposition <ul><li>AADI is the Gartner summit where you can meet and interact with application leaders, architects, and decision-makers involved in cloud, SOA, and application strategies </li></ul><ul><li>Must attend event for any vendor with offerings in: </li></ul><ul><ul><li>Cloud computing </li></ul></ul><ul><ul><li>SOA and emerging architectures </li></ul></ul><ul><ul><li>Application & web development </li></ul></ul><ul><ul><li>Application modernization </li></ul></ul><ul><ul><li>Application/data/process Integration </li></ul></ul><ul><ul><li>B2B and Multi-enterprise integration </li></ul></ul><ul><ul><li>Event processing </li></ul></ul><ul><ul><li>Managed File Transfer </li></ul></ul>
    16. 16. End-User Event Experience <ul><li>Gartner advice </li></ul><ul><li>Gartner presentations </li></ul><ul><li>Analyst One-on-Ones </li></ul><ul><li>Solutions </li></ul><ul><li>Solution showcase </li></ul><ul><li>Solution Provider Sessions </li></ul><ul><li>Best practices </li></ul><ul><li>Networking </li></ul><ul><li>Roundtables </li></ul><ul><li>Case studies </li></ul>Learn Analyze Compare Decide
    17. 17. Key Benefits of Event sponsorship <ul><li>Lead generation </li></ul><ul><li>Brand impact </li></ul><ul><li>Attendee interaction </li></ul><ul><li>Solutions education </li></ul><ul><li>Analyst exposure </li></ul><ul><li>Turnkey packages </li></ul><ul><ul><li>Standard Booth </li></ul></ul><ul><ul><li>Dedicated showfloor times </li></ul></ul><ul><ul><li>Conference passes </li></ul></ul><ul><li>Speaking opportunities </li></ul><ul><li>Additional Marketing & Promotional opportunities </li></ul><ul><ul><li>Room drops </li></ul></ul><ul><ul><li>Program guide ads </li></ul></ul><ul><ul><li>PR toolkits </li></ul></ul><ul><ul><li>And more!... </li></ul></ul>
    18. 18. Contacts <ul><li>Conference Chair – Jeff Schulman </li></ul><ul><li>Sr. Program Director – Pascal Winckel </li></ul><ul><ul><li>203.316.6101 or [email_address] </li></ul></ul><ul><li>Marketing Manager – Danielle Greenstein </li></ul><ul><ul><li>203.316.3895 or </li></ul></ul><ul><li>Sales Account Executive – Jim Fama & John Speaker </li></ul><ul><ul><li>A-M companies 203 455 0654 [email_address] </li></ul></ul><ul><ul><li>N-Z companies 203 316 6931 or [email_address] </li></ul></ul>
    19. 19. QUESTIONS?