Sohaib Ahmad, Sales Manager, Alpha Data, outlines the role the digital transformation solution provider has played in helping a regional financial conglomerate in the UAE to enhance its business performance by providing easy accessibility and portability of its customers’ applications.

1. SOHAIB AHMAD, SALES MANAGER, ALPHA DATA, OUTLINES THE ROLE THE DIGITAL TRANSFORMATION
SOLUTION PROVIDER HAS PLAYED IN HELPING A REGIONAL FINANCIAL CONGLOMERATE IN THE UAE TO
ENHANCE ITS BUSINESS PERFORMANCE BY PROVIDING EASY ACCESSIBILITY AND PORTABILITY OF ITS
CUSTOMERS’ APPLICATIONS.
Easy accessibility
of applications
Deliver better
customer
experience
Improve business
performance
Security and stability aspect Extends existing systems
A
regional financial institution faced mul-
tiple issues concerning the security
and stability aspects of its operational
systems and applications. The compa-
ny wanted to switch its applications to
a different platform hardware without
disrupting the end user experience. The
customer was therefore looking for a
solution that could address this problem
and also help in enhancing business per-
formance.
The firm reached out to Alpha Data,
one of the biggest system integrators in the UAE de-
livering a breadth of best-of-breed solutions to its
customers through its teams of pre-sales, post sales,
project implementation and support experts.
Sohaib Ahmad, Sales Manager, Alpha Data, said,
“We listened to the customer’s problems and came
up with the most ideal solution – Red Hat.”
Using Red Hat solution, Alpha Data was able to
overcome the challenges by providing the custom-
er with stability, scalability as well as security in their
system and an easy portability of their applications.
“It took us a month and a half to study the system,
highlight the issues, come up with a design and then
to get it approved. The implementation took about
four to six months and it’s still ongoing,” said Ahmad.
According to the sales manager, the obstacle
the firm faced was during the IT team’s security
clearance.
Ahmad added, “For us, the challenge was noth-
ing out of the ordinary. The NDA, the Master Ser-
CUSTOMER’S OBJECTIVE: WHY RED HAT?
CUTTING
COMPLEXITY
CUSTOMER: A LEADING REGIONAL BANKING INSTITUTION

2. Seamless
integration
Delivered the
solution with no
disruption for end-
user
Expertise in IT
services
AT A GLANCE
CUSTOMER: A leading
regional financial
instituion
OBJECTIVE: Easy
accessibility and
portability of applications
CORE REQUIREMENTS: Minimum
disruption for the end user
SOLUTION IMPLEMENTED: Red Hat
PARTNER: Alpha Data
“THE CREATIVITY IN OUR APPROACH HAS MADE
IT EASY TO MOVE THE APPLICATIONS FROM ONE
PLATFORM TO ANOTHER WITHOUT DISRUPTING
THE END USER EXPERIENCE.”
SOHAIB AHMAD, SALES MANAGER, ALPHA DATA
vice agreement and other docu-
ments had to be signed, however
this was not a challenge but just
a procedure.”
“The main element was to en-
sure we were completing these
procedures at a time without in-
terruption or end-user downtime.
We had to be extremely agile to
make sure nothing went down un-
expectedly or it could have led to a
major escalation.”
Ahmad also highlighted that
Red Hat has always provided ex-
cellent support to the company,
irrespective of the customer.
By relying on Alpha Data’s
solution and in-depth exper-
tise, the customer was able to
achieve its objectives. Pleased
with the smooth implementa-
tion process and benefits of the
solutions, the financial firm has
already begun another project
with the solutions provider.
Ahmad explains that the
customer’s main objective
was that end users should not
have any problems accessing
its applications, regardless of
any action such as updating,
boarding or patching, occur-
ring at the back end.
Ahmad concluded, “The cre-
ativity in our approach has made
it easy to move the applications
from one platform to another with-
out disrupting the end user expe-
rience. I have the confidence that
when I log in to the customer’s
application, I’m going to get the
response I need.” n
HOW ALPHA DATA DID IT?
ALPHA DATA