"IBM Bluemix: science fiction has been overtaken....now everything is possible" by Davide Albo, Ferdinando Gorga The cloud is not just about new apps or existing ones, on-prem or off-prem, IaaS or PaaS. It’s about bringing all of this together to move cloud into the core business of modern enterprise. Bluemix is a platform built to help companies drive pervasive transformation. With developer-centric compute models, instant access to over 150 services – including ones that facilitate modern architecture and delivery practices around mobile, microservices, DevOps and continuous delivery – Bluemix makes it easier to ship powerful, high-quality software every day.

1. IBM Bluemix: the science fiction
has been overtaken…now
everything is possible
Davide Albo – IBM Bluemix Sales Specialist
Ferdinando Gorga – IBM Bluemix Technical Specialist
ROME 18-19 MARCH 2016

2. Gli scenari plausibili per l’Hybrid cloud
Deploy with Flexibility
(Existing Solutions)
Optimize existing solutions with choice
in cloud deployment
Value: flexibility, cost, portability
Extend with Cloud Based
Services
(Cloud Enabled Solutions)
Enhance cloud enabled solutions using
new cloud native services to increase
value.
Value: Extension of business value
Born on the Cloud
(Cloud Native Solutions)
Innovate by using and creating new cloud
native solutions
Value: Innovation, Business agility
Cloud Enabled Cloud Native
Optimize Enhance Innovate

3. Bluemix è la piattaforma per realizzare la
trasformazione digitale in cloud
Mobile & IoT provide
modern Systems of
Engagement
Enabled and scaled
with Cloud Delivery
Collecting massive
amounts of data
Combining with
Systems of Record
Analyzed with Big
Data techniques
Predicting behaviors
with Cognitive
Computing
Creating new
Systems of Insight
Driving smarter,
more personalized
user experiences

4. Industrializzare gli sviluppi applicativi in cloud con
Bluemix
Fit for an enterprise, the DevOps experience is unified and open across compute technologies,
Bluemix delivery methods, and integrated systems.

5. Che cos’è Bluemix ?
Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker,
and OpenStack. It extends each of these with a growing number of services, robust
DevOps tooling, integration capabilities, and a seamless developer experience.
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Integration and
API Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+

6. Bluemix Delivery Options
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service
Public
•On SoftLayer infrastructure
•Multi-tenant, shared infrastructure
•Great to start, Usage flexibility,
Lower Cost
Dedicated
•On SoftLayer infrastructure
•Single-tenant, non-shared
infrastructure
•Great for Performance, SLAs, &
Compliance
•Local
•On the customer’s infrastructure
behind firewall
•Great for accessing legacy systems,
applications & data
•Security, Compliance, SLAs
Softlayer
Bluemix

7. Bluemix Compute Technologies
Cloud Foundry Containers from Docker OpenStack
• PaaS open-standard,
open-source, open-
vendor framework &
community for App
Dev & Mgmt
• Provides: App Dev
functionality &
offloads
infrastructure
management
• Container technology
has all elements an app
needs to run: OS, files
& metadata.
• Lightweight (CPU,
memory, network)
• Provides: Performance,
Open, Portability &
Like a fast, light, virtual
machine – used to
deliver services
• IaaS open operating
system & community
• Provides: Open
Standards for
Compute, Storage &
Networking
• Provides: App Dev
functionality &
offloads infrastructure
management

8. Addressing many types of use cases
• Extend existing applications
- Add user experience such as mobile, social
- Add new capabilities integrating other
services/APIs
- Rapid experimentation for new capabilities
• API enable applications
- Scalable API layer on top of existing
services
- Simplify how composite service capabilities
are exposed via APIs
• New applications
- Systems of Engagement
- Different state management models
- 12-factor applications
Backend Systems and
Integration
API Creation &
Management
New Channels &
Opportunities

9. Save 80% of your time !
Development Activities Traditional App Dev Bluemix
Quick Time to Value
Development Time 4 - 5 Weeks 2 -3 Weeks
Platform Definition , Pattern Dev, and
provisioning
8 weeks – 12-weeks Instant Provisioning
Application Installation in Production 2 - 4 Weeks 2- 3 Days
Scalability
Performance Testing Setup (environment + app.
Deploy + testing)
4 - 5 Weeks Instant Provisioning
New Rollouts
Need additional provisioning
(4-6 Weeks)
Instant Provisioning
Integrated Channels
SW dependencies
Need to procure new
components / SW
Services in catalog, API Harmony
Components to build New Channels
(Mobile, Portal, etc…)
Need new components/
offerings
Services in catalog, API Harmony
Re-usability (business layer) for Integrating new
channels
30% - 50% Reuse 60-70% reuse
Environment Currency
Middleware maintenance upgrades, Security
Patches
3-4 weeks Minutes
Ecosystem for New
Ideas (Harvest /
Innovation)
Develop POC / New functionalities Time Consuming
Instant Provisioning , access to
innovate

10. A mobile scenario with Bluemix
A sale uses a salesforce mobile application to engage his/her customers
The mobile application can be enriched with many services to give more value to the sale
1. Mobile feedback, report and bug directly from the app and IT the back office can collect many
useful information about the value of mobile applications (MQA)
2. Marketing can push specific info to the sales based on specific tags (ie location) (PUSH)
3. Sales can search exact geographical locations by inputting an address and returning a location
(Geocoding)
4. The app can communicate. Integrate voice, messaging and VoIP (Twilio)
5. You can also help people optimize their decisions while striking a balance between multiple, often
conflicting, objectives. The service can be used to help make complex decisions like what mortgage to
take (Tradeoff Analytics – Watson service)
6. Enabling secure access to data and applications across environments, whether it be from on-premises
to the cloud, one cloud to another cloud, or just from your laptop to the cloud (Secure Gateway)

11. A Bluemix mobile scenario in action !
Sales
BLUEMIX BACK END
MOBILE SERVER
CRM
1
2
3
4
1
5
6
6
Mobile App feedback, report and
bug directly from the app
Marketing can
push specific info
based on specific
tags (ie location)
Sales can search exact
geographical locations.
Make the most of every
connection
App can
communicate.
Integrate voice,
messaging and
VoIP
Help to take complex decisions, balancing
multiple, conflicting, objectives.
(i.e.mortgage : Tradeoff Analytics –
Watson service)
Secure access to
data and
applications across
environments

12. Bluemix Watson Help Desk

13. Bluemix social dashboard
http://ibm.biz/Bluemixit16
1. Node.js o Streaming Analytics aggregano i dati provenienti dai social
networks
2. Node-RED Gestisce la logica e l’integrazione con i servizi di back-end.
3. Insights for Twitter analizza gli stream provenienti dai clienti
4. Watson NLC effettua analisi testuale,Watson PI scopre/analizza i
tratti/personalita’ del cliente,Watson TA scopre/analizza le emozioni del
cliente.
5. Watson Visual Recognition effettua l’analisi visuale

14. Bluemix proximity marketing

15. Bluemix smarter home
1. Lo smart gateway aggrega le metriche ed i dati inviati dagli oggetti smart.
2. Bluemix IoT Foundation riceve i dati, IoT RTI puo’ generare azioni in base
a regole prederminate (eg.chiama elettricista,idraulico etc.)
3. Node-RED gestisce la logica attraverso una programmazione a liguaggi di
flusso.
4. APIConnect permette di presentare le API che chiamano i vari servizi per
la rendicontazione mensile,accumulo punti,manutenzione predittiva etc.
5. Push notification invia messaggi ai clienti
6. Insights for Weather presenta dati relativi al tempo
http://ibm.biz/Bluemixit16

16. Five key integration, data, and API management capabilities are now built directly
into Bluemix, making hybrid application architecture even easier and more flexible.
API Builder: Enterprise integration, data, and API
management

17. BLUEMIX DEMO
• Catalog
• Runtimes
• Deploy
• Microservices

18. OpenWhisk

19. Do you like play games? Do you like design your wargame?

20. Try our demo
Watson Gallery using Bluemix
Twitter on the map
Twitter & Alchemy Twitter Query

21. Passa al desk IBM
per un check-up
di Dr.Watson
ed entra per primo
nella nostra Community!
/groups/ibmbluemixitalia

22. Thanks!
ROME 18-19 MARCH 2016
davide_albo@it.ibm.com
IBM Bluemix Sales Splecialist
ferdinando_gorga@it.ibm.com
IBM Bluemix Technical Specialist
All pictures belong
to their respective authors