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Top 10 Reasons Why F5 Makes
Sense
Application Delivery Solutions for Business Oriented Needs
2




Today’s Business Challenges


    Diverse Computing Models
    Consumerization of IT

    Flexible Work

    Cost-effective growth

    Increase productivity and profits



                                        © F5 Networks, Inc.
3




Business Priorities




                  Scaling Business
  Business Risk                      Improving Customer
                       without
   Management                            Experience
                    Scaling Costs




                                                      © F5 Networks, Inc.
4




F5 In The Data Center




                        © F5 Networks, Inc.
5




Reason 1: Improving Customer Experience
Customer Centricity
Enterprise Wide Unified Customer Experience
  • Single-sign-on (SSO) - simplifies user experience accessing
    multiple application services
  • Unified point of enforcement for application access control
  • Mobile OS support – iOS, Windows, Android and Linux

Unobtrusive Security for your Customer
  • Secure access solutions including preconfigured endpoint
    inspection checks
  • Granular access control
  • Integration with Mobile Device Management (MDM) and Two
    Factor Authentication (2FA) solution providers
  • Protect against application layer attacks
  • Device Agnostic Optimized Performance regardless of service
                                                                  © F5 Networks, Inc.
6




   Reason 1: Improving Customer Experience
   Customer Centricity

Device Agnostic Optimized
Performance regardless of service
 • Optimized content delivery to
    support BYOD
 • Server-side asymmetric
    acceleration for application
    content – up to 8x improvements
 • Client-side acceleration – up to
    8x faster user access
 • Traffic prioritization




                                        © F5 Networks, Inc.
7



Reason 2: Proactive Customer Care and
Outreach
Customer Centricity

Customer Experience Visibility
  •   iApp Analytics
Customer Context
  •   Differentiated customer service
  •   Context-aware services
New Services Onboarding
  •   Application deployment times reduced by
      84%, time savings of two months
  •   iApp Templates, Application deployment and
      solution guides
  •   F5 DevCentral community – 100,000 active
      members
                                                   © F5 Networks, Inc.
8




Reason 3: Balance between Insourcing and
Outsourcing
Scaling Business without Scaling Costs
             Managing As A Single Secured Infrastructure




                                                           © F5 Networks, Inc.
9



Reason 3: Balance between Insourcing and
Outsourcing
Scaling Business without Scaling Costs
                 Capacity on Demand – “Cloud Bursting”




                                                         © F5 Networks, Inc.
10



     Reason 4: Consolidating IT investments
     Scaling Business without Scaling Costs

Getting more out of virtualization
investments
•   Offload CPU intensive operations
    (SSL, caching, compression, etc.) to free up VM
    capacity for servers
•   Network Device Consolidation of key traffic
    management and protection functions on single
    device.



                                                      F5 solutions achieved
                                                      30% decrease in CPU
                                                      load, which increases
                                                      the VM density per
                                                      server by up to
                                                      40%, enabling greater
                                                      savings and ROI.

                                                                      © F5 Networks, Inc.
11



   Reason 4: Consolidating IT investments
   Scaling Business without Scaling Costs




Virtual Clustered Multiprocessing (vCMP)   Scaling N+1 Clustering: Scale out On-demand
    • Next-generation multi-tenancy          • Flexible multi-tenancy and virtualization
    • Complete separation and Resource       • Scale out across pools of BIG-IP devices
       isolation.                            • Dynamic application failover
                                             • Distributed policy sync
                                                                               © F5 Networks, Inc.
12




Reason 5: Regulatory Compliance
Business Risk Management

F5 Provides Detailed Reporting for:

• Government Compliance -
  HIPAA, FIPS
• Financial – PCI2.0
• Industry - CC-EAL2/4
  3, ICSA, IPv6, DNSSEC




                                      © F5 Networks, Inc.
13



Reason 6: Cyber Attack & Security Risk
Mitigation
Business Risk Management

• Groundbreaking performance and
  scalability
    •   Support up to 120 million concurrent
        connections
    •   320 Gbps of throughput on top of the
        industry’s fastest application firewall
    •   10x faster performance than other
    •   remote user access solution can support
        up to 60,000 users concurrently

• Secure and Scalable DNS Protection

• 3rd Party Integration for Vulnerability
  Scanning

• Reduced costs and complexity


                                                  © F5 Networks, Inc.
14



Reason 7: Achieving Business Continuity
and Disaster Recovery Objectives
Business Risk Management

 • 24x7 Availability and Disaster
   Recovery
     •   Provides for continuous business
         availability monitoring

 • Global Business Continuity and Traffic
   Management

 • Active-Active Data Center –
   Maximizing the ROI in Datacenter
   investments




                                            © F5 Networks, Inc.
15




       Reason 8: Support Infrastructure
       Beyond the Solutions and Technology

World Class Product Support
• 24x7 multi-lingual technical support from 8 global
  support centers

• ISO 9001:2008 certified with customer satisfaction
  scores of 9.3.

• 150 global RMA depots.

• iHealth provides a complete view of the system
  health as well as runs diagnostics on F5 solutions

• Basic and Advanced training on F5 solutions and
  products are also available via accredited training
  centers globally.




                                                        © F5 Networks, Inc.
16



Reason 9: Community and Partner Eco-
System
Beyond the Solutions and Technology
The F5 DevCentral community portal
• The largest in the industry – 100,000 members, in 191 countries
• Includes customers, partners and developers




                                                               © F5 Networks, Inc.
17


Reason 9: Community and Partner Eco-
System
Beyond the Solutions and Technology
              F5’s Service Provider Partner Ecosystem




                                                        © F5 Networks, Inc.
18




Reason 9: Community and Partner Eco-
System
Beyond the Solutions and Technology
                F5’s Enterprise Partner Ecosystem




                                                    © F5 Networks, Inc.
19




Reason 10: Market Leadership
Beyond the Solutions and Technology




F5 Networks is the       Our products sit at   Fiscal Year 2011
leading provider of      strategic points of   Revenue US$1.15B
Application and Data     control in any
Delivery Networking.     infrastructure.




                                                            © F5 Networks, Inc.
20




Reason 10: Market Leadership
Beyond the Solutions and Technology




 Publicly-traded on        2,900 employees   IPO in 1999
    NASDAQ




                                                           © F5 Networks, Inc.
21




Reason 10: Market Leadership
Beyond the Solutions and Technology

          400,000


          350,000


          300,000


          250,000
    $ Thousands




          200,000


          150,000


          100,000


                  50,000


                      -
                           Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212




                                                                                                                       © F5 Networks, Inc.
23




Business Drivers – Customer Initiative
F5 Solution-Benefit Matrix
Business             Customer                F5 Solution           Benefits
Drivers              Initiatives             /Features
   Customer Centricity – Customer Retention & Increase Rev/Customer
Improve         •   Consolidation of         Flexible              •   Up to 10X
Customer            Systems (SVOC) -         SSO, Application          improvement in
Experience          Unified Customer         Proxy, IDM, End           application
                    Experience               Point                     performance
                •   Unobtrusive Security -   Scanning, SSL-        •   Simplified access
                    Transparent              VPN, Application          for customer
                •   Performance              Security, IBR, TCP        across services
                    Improvement at Client    Express, Compressi
                    and Server End           on and Caching
Proactive       •   Customer Experience      AVR, iX               •   Improved
Customer Care       Visibility               Suite, Context            Customer Loyalty
& Outreach      •   New Service              Switching, CookieX,   •   Better Customer
                    Onboarding               AAA                       Segmentation
                •   Customer Context
                    Awareness

                                                                                    © F5 Networks, Inc.
24




Business Drivers – Customer Initiative - F5
Solution - Benefit Matrix
Business                 Customer                F5 Solution         Benefits
Drivers                  Initiatives             /Features
    Scaling Business without Scaling Costs – Lower TCO/OPEX/CAPEX,
                    Increase Productivity and Efficiency
Helping to strike   •   Management as a          Unified Secure     •    Lower upfront
a cost effective        secured single           management              capital
Insourcing vs.          infrastructure           solution across         expenditure
Outsourcing         •   Capacity on Demand-      multiple service
Balance                 Cloud Burst              delivery platforms
                                                 - Federated
                                                 Authentication
                                                 - VE/Appliance Mix
                                                 - iSession
Helping to          •   Increase VM Density      OneConnect,         •   Better ROI for
Consolidate IT          & Increasing server      Server/App/SSL          Virtualization
Investments             utilisation/efficiency   offloads, ScaleN,       Investments
                    •   Scale as you grow        vCMP, Device        •   Operational cost
                    •   Applications Services    Consolidation,          savings
                        Resiliancy               VIPRION SaYG        •   Lower TCO
                                                                                      © F5 Networks, Inc.
25




Business Drivers – Customer Initiative - F5
Solution - Benefit Matrix
Business               Customer               F5 Solution             Benefits
Drivers                Initiatives            /Features
    Business Risk Management – Better Regulatory Compliance, Faster
         Service Outage Response and Improved Security Posture
Helping with      •   Govt Compliance -       Adaptive Multi-         •   Reputation
Regulatory            HiPAA, FIPS             layered Threat              protection
Compliance/Cy     •   Financial - PCI, SOX    Management (Web         •   Reduced risk of
ber-Attack Risk   •   Industry - CC-EAL,      Application Firewall,       sensitive data
Mitigation            ICSA                    IDC Firewall,               loss – lower risk
                                              Secured Remote              of litigation
                                              Access)
Helping to        •   Facilitating 24x7x365   Active-Active DC,       •   Improved
achieve BC/DR         Business Availability   DNS Infrastructure          employee
Objectives/SLA    •   Outage monitoring       Protection -DNS             productivity
                      and minimizing          express/DNSEC,          •   Improved
                      downtime                LDVM                        customer service
                                                                          availability


                                                                                        © F5 Networks, Inc.

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Top 10 Reasons Why F5 Makes Sense

  • 1. Top 10 Reasons Why F5 Makes Sense Application Delivery Solutions for Business Oriented Needs
  • 2. 2 Today’s Business Challenges Diverse Computing Models Consumerization of IT Flexible Work Cost-effective growth Increase productivity and profits © F5 Networks, Inc.
  • 3. 3 Business Priorities Scaling Business Business Risk Improving Customer without Management Experience Scaling Costs © F5 Networks, Inc.
  • 4. 4 F5 In The Data Center © F5 Networks, Inc.
  • 5. 5 Reason 1: Improving Customer Experience Customer Centricity Enterprise Wide Unified Customer Experience • Single-sign-on (SSO) - simplifies user experience accessing multiple application services • Unified point of enforcement for application access control • Mobile OS support – iOS, Windows, Android and Linux Unobtrusive Security for your Customer • Secure access solutions including preconfigured endpoint inspection checks • Granular access control • Integration with Mobile Device Management (MDM) and Two Factor Authentication (2FA) solution providers • Protect against application layer attacks • Device Agnostic Optimized Performance regardless of service © F5 Networks, Inc.
  • 6. 6 Reason 1: Improving Customer Experience Customer Centricity Device Agnostic Optimized Performance regardless of service • Optimized content delivery to support BYOD • Server-side asymmetric acceleration for application content – up to 8x improvements • Client-side acceleration – up to 8x faster user access • Traffic prioritization © F5 Networks, Inc.
  • 7. 7 Reason 2: Proactive Customer Care and Outreach Customer Centricity Customer Experience Visibility • iApp Analytics Customer Context • Differentiated customer service • Context-aware services New Services Onboarding • Application deployment times reduced by 84%, time savings of two months • iApp Templates, Application deployment and solution guides • F5 DevCentral community – 100,000 active members © F5 Networks, Inc.
  • 8. 8 Reason 3: Balance between Insourcing and Outsourcing Scaling Business without Scaling Costs Managing As A Single Secured Infrastructure © F5 Networks, Inc.
  • 9. 9 Reason 3: Balance between Insourcing and Outsourcing Scaling Business without Scaling Costs Capacity on Demand – “Cloud Bursting” © F5 Networks, Inc.
  • 10. 10 Reason 4: Consolidating IT investments Scaling Business without Scaling Costs Getting more out of virtualization investments • Offload CPU intensive operations (SSL, caching, compression, etc.) to free up VM capacity for servers • Network Device Consolidation of key traffic management and protection functions on single device. F5 solutions achieved 30% decrease in CPU load, which increases the VM density per server by up to 40%, enabling greater savings and ROI. © F5 Networks, Inc.
  • 11. 11 Reason 4: Consolidating IT investments Scaling Business without Scaling Costs Virtual Clustered Multiprocessing (vCMP) Scaling N+1 Clustering: Scale out On-demand • Next-generation multi-tenancy • Flexible multi-tenancy and virtualization • Complete separation and Resource • Scale out across pools of BIG-IP devices isolation. • Dynamic application failover • Distributed policy sync © F5 Networks, Inc.
  • 12. 12 Reason 5: Regulatory Compliance Business Risk Management F5 Provides Detailed Reporting for: • Government Compliance - HIPAA, FIPS • Financial – PCI2.0 • Industry - CC-EAL2/4 3, ICSA, IPv6, DNSSEC © F5 Networks, Inc.
  • 13. 13 Reason 6: Cyber Attack & Security Risk Mitigation Business Risk Management • Groundbreaking performance and scalability • Support up to 120 million concurrent connections • 320 Gbps of throughput on top of the industry’s fastest application firewall • 10x faster performance than other • remote user access solution can support up to 60,000 users concurrently • Secure and Scalable DNS Protection • 3rd Party Integration for Vulnerability Scanning • Reduced costs and complexity © F5 Networks, Inc.
  • 14. 14 Reason 7: Achieving Business Continuity and Disaster Recovery Objectives Business Risk Management • 24x7 Availability and Disaster Recovery • Provides for continuous business availability monitoring • Global Business Continuity and Traffic Management • Active-Active Data Center – Maximizing the ROI in Datacenter investments © F5 Networks, Inc.
  • 15. 15 Reason 8: Support Infrastructure Beyond the Solutions and Technology World Class Product Support • 24x7 multi-lingual technical support from 8 global support centers • ISO 9001:2008 certified with customer satisfaction scores of 9.3. • 150 global RMA depots. • iHealth provides a complete view of the system health as well as runs diagnostics on F5 solutions • Basic and Advanced training on F5 solutions and products are also available via accredited training centers globally. © F5 Networks, Inc.
  • 16. 16 Reason 9: Community and Partner Eco- System Beyond the Solutions and Technology The F5 DevCentral community portal • The largest in the industry – 100,000 members, in 191 countries • Includes customers, partners and developers © F5 Networks, Inc.
  • 17. 17 Reason 9: Community and Partner Eco- System Beyond the Solutions and Technology F5’s Service Provider Partner Ecosystem © F5 Networks, Inc.
  • 18. 18 Reason 9: Community and Partner Eco- System Beyond the Solutions and Technology F5’s Enterprise Partner Ecosystem © F5 Networks, Inc.
  • 19. 19 Reason 10: Market Leadership Beyond the Solutions and Technology F5 Networks is the Our products sit at Fiscal Year 2011 leading provider of strategic points of Revenue US$1.15B Application and Data control in any Delivery Networking. infrastructure. © F5 Networks, Inc.
  • 20. 20 Reason 10: Market Leadership Beyond the Solutions and Technology Publicly-traded on 2,900 employees IPO in 1999 NASDAQ © F5 Networks, Inc.
  • 21. 21 Reason 10: Market Leadership Beyond the Solutions and Technology 400,000 350,000 300,000 250,000 $ Thousands 200,000 150,000 100,000 50,000 - Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Q212 © F5 Networks, Inc.
  • 22.
  • 23. 23 Business Drivers – Customer Initiative F5 Solution-Benefit Matrix Business Customer F5 Solution Benefits Drivers Initiatives /Features Customer Centricity – Customer Retention & Increase Rev/Customer Improve • Consolidation of Flexible • Up to 10X Customer Systems (SVOC) - SSO, Application improvement in Experience Unified Customer Proxy, IDM, End application Experience Point performance • Unobtrusive Security - Scanning, SSL- • Simplified access Transparent VPN, Application for customer • Performance Security, IBR, TCP across services Improvement at Client Express, Compressi and Server End on and Caching Proactive • Customer Experience AVR, iX • Improved Customer Care Visibility Suite, Context Customer Loyalty & Outreach • New Service Switching, CookieX, • Better Customer Onboarding AAA Segmentation • Customer Context Awareness © F5 Networks, Inc.
  • 24. 24 Business Drivers – Customer Initiative - F5 Solution - Benefit Matrix Business Customer F5 Solution Benefits Drivers Initiatives /Features Scaling Business without Scaling Costs – Lower TCO/OPEX/CAPEX, Increase Productivity and Efficiency Helping to strike • Management as a Unified Secure • Lower upfront a cost effective secured single management capital Insourcing vs. infrastructure solution across expenditure Outsourcing • Capacity on Demand- multiple service Balance Cloud Burst delivery platforms - Federated Authentication - VE/Appliance Mix - iSession Helping to • Increase VM Density OneConnect, • Better ROI for Consolidate IT & Increasing server Server/App/SSL Virtualization Investments utilisation/efficiency offloads, ScaleN, Investments • Scale as you grow vCMP, Device • Operational cost • Applications Services Consolidation, savings Resiliancy VIPRION SaYG • Lower TCO © F5 Networks, Inc.
  • 25. 25 Business Drivers – Customer Initiative - F5 Solution - Benefit Matrix Business Customer F5 Solution Benefits Drivers Initiatives /Features Business Risk Management – Better Regulatory Compliance, Faster Service Outage Response and Improved Security Posture Helping with • Govt Compliance - Adaptive Multi- • Reputation Regulatory HiPAA, FIPS layered Threat protection Compliance/Cy • Financial - PCI, SOX Management (Web • Reduced risk of ber-Attack Risk • Industry - CC-EAL, Application Firewall, sensitive data Mitigation ICSA IDC Firewall, loss – lower risk Secured Remote of litigation Access) Helping to • Facilitating 24x7x365 Active-Active DC, • Improved achieve BC/DR Business Availability DNS Infrastructure employee Objectives/SLA • Outage monitoring Protection -DNS productivity and minimizing express/DNSEC, • Improved downtime LDVM customer service availability © F5 Networks, Inc.

Editor's Notes

  1. Gartner reference
  2. Virt Example:MS EXCHANGE - As an example forMicrosoft Exchange, F5 was able to offload 40% of the CPU load. This enables servers to handle approximately 60% more virtual machine capacity on the same physical x86 servers than before. SAP - F5 achieved 30% decrease in CPU load, which increases the VM density per server by up to 40%, enabling greater savings and ROI.
  3. In addition F5’s adaptive securi
  4. In addition F5’s adaptive securi
  5. By building out a robust ecosystem and embedded “OEM” relationships with these partners we assure customers of our interoperability before you deploy. A10 simply does not have the resources nor the expertise to deliver this. This translates into lower TCO because we take on this work, not you.Ericsson, NSN, Byte, Flash, Openwave, and Comverse are all embedded partners (otherwise known as OEM's) who purchase and resell F5 as and embedded part of their solution. They wouldn’t do this if they couldn’t trust us. Something A10 can’t claim.
  6. The same is true for our enterprise partners like Microsoft, Vmware or Oracle. Again, A10 can’t make these claims. To prove it, just go to our online solution center or visit our Int’l Tech Center to see for yourself all the IP and resource we put into proving out these solutions. Compare the number of our deep/meaningful partnerships, the number of solution and deployment guides, the number of application templates, and the activity in DevCentral around these. No other competitor has the reach or depth, especially A10. And this isn’t for partnerships’ sake but for what it means for our customers so we fit and are a good player within the dynamic services model. We know we’re not the only player in the data center and our success, our customers’ success is dependent on how well we partner with other elements in the ecosystem to prove not only interoperability but integration with the applications, infrastructure, and clients.