Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. Beth Kanter shares tips for how to measure your social media efforts.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Attitude is key to succeeding before you can be a success at you need to know how to learn. If you cannot do that, then it is difficult to earn as you learn. You definitely need a good attitude to learn and to earn as you learn. No two ways about it. Think about attitudes! We see them every day with everyone we deal with and speak to either in person or on the phone.
You know that if you speak to an upbeat, positive person you come away from the experience feeling pretty great about yourself. This may come as a bit of a surprise, but it makes sense, attitude also directly affects the way stress handles YOU. Optimists cope way more effectively with stress. They achieve more when they take action and do it extremely effectively.
“And guess what? That in turn multiplies their results”.
If you are positive and you have positive thoughts, you are far more likely to achieve short and long-term success. It’s not hard to spot positive people, because they view situations differently than negative people do. So be positive and let’s get you going in the affiliate marketing world.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
Nonprofits spend considerable time reaching out to supporters via Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. Beth Kanter shares tips for how to measure your social media efforts.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Attitude is key to succeeding before you can be a success at you need to know how to learn. If you cannot do that, then it is difficult to earn as you learn. You definitely need a good attitude to learn and to earn as you learn. No two ways about it. Think about attitudes! We see them every day with everyone we deal with and speak to either in person or on the phone.
You know that if you speak to an upbeat, positive person you come away from the experience feeling pretty great about yourself. This may come as a bit of a surprise, but it makes sense, attitude also directly affects the way stress handles YOU. Optimists cope way more effectively with stress. They achieve more when they take action and do it extremely effectively.
“And guess what? That in turn multiplies their results”.
If you are positive and you have positive thoughts, you are far more likely to achieve short and long-term success. It’s not hard to spot positive people, because they view situations differently than negative people do. So be positive and let’s get you going in the affiliate marketing world.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
How to Prepare for the Macy's Sales Associate Interview?Coursetake
Learn More - http://bit.do/macys-sales-associate
Macy’s Sales Associate Interview Preparation
Ace the Sales Associate Interview at Macy’s in a step by step teaching fashion
Summary
Macy’s Sales Associate Interview Preparation is a comprehensive course to help you ace the coveted job of a Sales Associate at Macy’s.
Learn in a step by step manner how to ace this interview at Macy’s.
The approach of this course is to first teach you a chapter and then give you some homework to complete.
This course consists of slides and worksheets, that you can download and combines both theory and practice to help you succeed and get you your dream job.
Prerequisites
None. Everything will be covered in detail.
Target Student
Candidates preparing for the Macy’s Sales Associate Interview.
Students who are interested in learning more about the Macy’s Sales Associate interview process.
What will you learn?
Ace the Sales Associate Interview at Macy’s.
Learn in a Step by Step Teaching method how to prepare for the Macy’s Sales Associate Interview.
This 10 step cheat sheet for writing effective marketing briefs is a useful, easy to use guide and aide-memoire. When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.
If any of the 10 steps in this cheat sheet don’t apply to your project, that’s fine – just leave them out. And if you think we’ve left off any important points that should be included in a marketing brief, please let us know!
If you cover-off the relevant points in your marketing brief, you can be confident you’ll have a professional foundation for your project. Everyone involved will have a thorough, consistent understanding of the job at hand – and be able to get going, fast.
We hope you find our 10 step cheat sheet to writing an effective marketing brief helpful.
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
PetSmart: Transforming Into Experts in Digital Marketing StrategyKimberly Ditmer
The pet industry is seeing some major changes in terms of search, because pet owners are becoming more concerned with the quality of their pet supplies. In the effort of being "Partners in Pethood" in the web domain, PetSmart needs to revamp their website to become more optimized for the changing trends. This will create a competitive advantage in the web space.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Driving Revenue with Interactive Content ScribbleLive
How does interactive content contribute to your revenue goals?
Download this presentation to find out:
A leading expert's take on using content marketing to drive leads and revenue; An overview of the six stages that make up interactive content success; How you can better target customers in all stages of the journey; and 3 customer examples that showcase revenue generation with interactive content.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
How to Prepare for the Macy's Sales Associate Interview?Coursetake
Learn More - http://bit.do/macys-sales-associate
Macy’s Sales Associate Interview Preparation
Ace the Sales Associate Interview at Macy’s in a step by step teaching fashion
Summary
Macy’s Sales Associate Interview Preparation is a comprehensive course to help you ace the coveted job of a Sales Associate at Macy’s.
Learn in a step by step manner how to ace this interview at Macy’s.
The approach of this course is to first teach you a chapter and then give you some homework to complete.
This course consists of slides and worksheets, that you can download and combines both theory and practice to help you succeed and get you your dream job.
Prerequisites
None. Everything will be covered in detail.
Target Student
Candidates preparing for the Macy’s Sales Associate Interview.
Students who are interested in learning more about the Macy’s Sales Associate interview process.
What will you learn?
Ace the Sales Associate Interview at Macy’s.
Learn in a Step by Step Teaching method how to prepare for the Macy’s Sales Associate Interview.
This 10 step cheat sheet for writing effective marketing briefs is a useful, easy to use guide and aide-memoire. When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.
If any of the 10 steps in this cheat sheet don’t apply to your project, that’s fine – just leave them out. And if you think we’ve left off any important points that should be included in a marketing brief, please let us know!
If you cover-off the relevant points in your marketing brief, you can be confident you’ll have a professional foundation for your project. Everyone involved will have a thorough, consistent understanding of the job at hand – and be able to get going, fast.
We hope you find our 10 step cheat sheet to writing an effective marketing brief helpful.
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
PetSmart: Transforming Into Experts in Digital Marketing StrategyKimberly Ditmer
The pet industry is seeing some major changes in terms of search, because pet owners are becoming more concerned with the quality of their pet supplies. In the effort of being "Partners in Pethood" in the web domain, PetSmart needs to revamp their website to become more optimized for the changing trends. This will create a competitive advantage in the web space.
Situation Analysis on PetSmart for my Adv/PR Research class at UTK. I specifically contributed mainly to the "Client Profile" section. However, much of this project was a team effort.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.
In this presentation i tried to explain about power of blogging for small business, what blogging is.. how it could be beneficial for business, some real life example of businesses which are having their own blog and some little technical part which describe about hosting blog on wordpress.com and how you can post blog.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Presentation given at social media conference in Western New York. An introduction to B2B blogging. The deck talks about things to think about before setting up your B2B blog, like search keywords, audience, blog categories, and then walks through types of content, publishing frequency and high level measurement.
The presentation was given by Wendy K. Emerson, Social Media & Marketing Manager. Follow Wendy on Twitter (@SocialPMChick).
This presentation was delivered as a Webinar and therefore only provides an overview on Content Marketing.
You can visit my blog: http://www.jasonfox.me/blog to read much more about content marketing. Including how content marketing is the new SEO. How To Blog, Get inspiration for creating content, writing tips, how to promote your blog content, and much more.
Blogging for Writers - Engage Your Audience Online Coryon Redd
What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively.
Presented for the Gold Country Writers group on April 16th 2014 by Coryon Redd.
Topics covered include:
Why Writers Should Blog
Blogging Best Practices
Finding and Engaging your Ideal Audience
Why Wordpress is a Good Choice for Blogging
Manage your Blogging with an Editorial Calendar
An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers and prospects.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
La transidentité, un sujet qui fractionne les Français
Jeff Davis, PetSmart: Snoopy's Dog Blog and Puppy in Training Business Case Studies
1. Welcome!
PetSmart Blog To Business Case Study
Snoopy's Dogblog - http://www.snoopysdogblog.com
By Snoopy and Annette
Puppy In Training - http://puppyintraining.com
By Linus, Stetson, Apache, and Colby
2. Introduction
The competition
The winning videos!
And the grand prize winners are:
5. Snoopy's Dogblog
Snoopysdogblog.com - The
story of a young Bearded Collie
Therapy Dog who likes a Little
Mischief!
First Blog post – Sep, 2010
380+ Blog Posts
40,000+ Page views a month
6. Puppy In Training
PuppyInTraining.com – Puppy
training tips from our experiences
as guide dog puppy raisers.
First blog post - August, 2007
500+ blog posts
60,000+ visitors a month
7. Blog to Business
Why do most pet bloggers start blogging?
Changing the way you think about your
blog...think like a brand.
Ensure your blog is ready. Does it look how
you want it to?
Starting to build a relationship with brands with
product giveaways.
PR/Media Friendly Section.
8. Getting Noticed by Brands
How PetSmart works with bloggers
• Product reviews to help your readers discover new items.
• Reader giveaways to draw more engagement with your posts.
• Vouchers for a grooming, boarding or training product review to
give your readers a look at our in-store services.
• Ideas for posts on relevant news, seasonal trends, tips, and new
collections.
• Interviews with our experts on nutrition, safety tips and other
topics you and your readers want to discuss.
9. Getting Noticed by Brands
What gets you noticed by brands?
– Great Content
– Social Media Presence
– High Traffic
Worked with PetSmart on 3 major areas:
– Content Strategy
– Social Media Strategy
– SEO Strategy
10. Content Strategy
Install analytics software and check your
traffic.
Is your traffic diversified? Where are your
traffic sources coming from?
What is your best content?
18. Social Media
Important attributes to keep in mind:
– Authenticity
– Humanity
– Reflection of Culture
– Consistency
– Credibility
– Responsive
Don't forget about weekends
19. Find Your Social Media Voice
Social Media Explained
How social media
channels differ explained
with a donut!
Consider these
differences when posting
to your social media
channels.
20. Facebook
Strive to keep posts less than 80 characters
Post outside of business hours
Facebook fans are active on Thu and Fri
Keep posts concise
Ask questions
Use fill in the blank posts
2-3 times a day
21. Twitter
Leave 20 characters at the end for retweets
Maintain a schedule
Write in headlines or factoids
Use handles in your tweets and tag liberally
Think eastern time
Use URL Shorteners
6-10 times a day
24. SEO Strategy
Some basic steps for SEO
– Change Permalink Structure
– Keyword research on your blog posts
– Use the Google Keyword Tool
– On-Page Optimization
– Install the All-In-One SEO plugin
– Backlinks
26. All-In-One SEO Pack
Resource: http://kikolani.com/getting-the-most-out-of-all-in-one-seo-pack-wordpress-plugin.html
27. Do You Have A Blog Buddy?
A blog buddy can be invaluable
You can get feedback on posts and ideas
You can work on projects together
You can help each other stay motivated
It helps to talk with someone else who understands
your situation.
You can share ideas, best practices, and things that
have worked.
28. Key Takeaways
1)Ensure your blog is ready. Does it look how you
want it to?
2)What content resonates with your readers?
3)What is your social media voice?
4)Do you use keyword research? All-In-One SEO?
5)Do you have a Blog Buddy?
Introduction - ANNETTE Snoopys Dog Blog went live in September 2010 and as the name suggests is all about Snoopy. It's written from Snoopy's perspective on life as he grows up. He recently turned 2. It was originally just set up so my nephews in the UK could see him growing up, I had no idea that nearly 2 years on we would now have nearly 400 posts and 40,000 page views a month. Snoopy's blog is all about the Fun he has as he's become a Therapy Dog and visits elderly people in retirement homes – who would have guessed he'd also become such an accomplished Mischief Maker!
Introduction - COLBY So what's it all about? Originally I started my blog to chronicle my journey with my first guide dog puppy in training, Stetson basically so my friends and family could see some of his pictures and read about some of his adventures. For the first 6 months I'm pretty sure only my mom and girlfriend (maybe my brother and sister) were reading my blog. I've come a long way since those humble beginnings. Today the blog receives around 60,000 visitors and 100,000 page views a month.
Build Biz Blog - COLBY It's really not just pet bloggers...most bloggers start blogs as a hobby or because they are passionate about something. Think back to the day you started your blog...was it based on your passion? Very few think of it as a business from the beginning. Examples: Colby and Annette If you decide to turn your blog into a business things will change. You will have to take into consideration your sponsors. Are you willing to do product reviews? You will be held accountable. While you may have to make changes you should always stay authentic. Keep your original tone and voice of your blog. One thing we thought about is do our blogs look how we want? Do they look professional? It's a good time to think about moving from free hosting like Blogger and Wordpress.com to a self-hosted solution. Also look into a premium or custom theme for you blog. A good first step into building a relationship with a brand is through product giveaways. Jeff will talk more about that Make it easier for brands by providing a PR/Media Friendly section so they know a little bit about your site. Time to start thinking more like a brand.
JEFF
Build Biz Blog – COLBY Annette and I were given the opportunity to work with PetSmart to build our blogs into business blogs. We were lucky to work with both Jeff and Stephanie and several experts on the PetSmart team. After an initial introduction we discussed 3 key areas where we could improve our blogs. Before and after each lesson we were given tasks to complete and work on our blogs. These key areas are also important to getting noticed by brands Great Content – Lesson 1 Content Strategy Social Media Presence – Lesson 2 Social Media Strategy High Traffic – SEO Strategy Annette and I had the opportunity to work on all 3 of these areas and today we're going to share with you some of our results from our discussions with the PetSmart team.
Content - COLBY How many of you have analytics software installed on your blogs? How often do you check your stats? Daily, Weekly, Monthly, Yearly? Before our meetings with PetSmart I did take a look at overall pageviews and visitors, but never took a more in depth look to see what content was resonating with my readers. Lucky for both Annette and I we both had analytics software installed, but weren't using it to it's potential If you haven't already you should install analytics software. AWStats, Google Analytics, etc. You can see what content is doing well and what is doing poorly. Take a look at your traffic sources. Are you diversified? One of the areas both Annette and I discovered was that our traffic sources were not diversified What is your best content? What is resonating with your readers? Who are your readers? Taking a close look at our content help to reveal exactly what types of blog posts were most receptive to our readers. It also showed who our readers were.
Content - ANNETTE Whilst working with PetSmart we were encouraged to look at which posts were most popular with our readers and where did our traffic come from? I discovered that some of Snoopy's most popular posts were the more silly ones, like when his buddy Cosmo had rainbow hair..... I also discovered that most of my traffic, unlike Colby's blog didn't come from search engines – this was something I'd never focused on – but there were probably lots more people out there who would like Snoopy's blog if only they could find it
Content - COLBY After taking a close look at Google Analytics I noticed my site is heavily skewed towards search engine traffic. Referral traffic from other websites and direct traffic were a distant 2 nd and 3 rd . Take a look at the pie chart I'm doing a good job with my SEO traffic. I decided I needed to diversify my traffic sources and put more time and effort into social media and relationship building with other bloggers, my readers/community, and brands. One of the very interesting things Annette and I discovered during our journey was how different our 2 blogs were. After analyzing my analytics data and discussing with PetSmart and Annette I discovered 6 different types of posts that I thought would work well for me. Guide Dog Puppy Raiser Posts – Already heavily commented on Facebook, Twitter, and my blog Solve a Problem Posts – A lot of my posts revolve around “how to” puppy training as I work through my problems with my pups. Product Reviews and Contest Giveaways – Self Explanatory Think About Time Frames – Holiday posts, October is my biggest month with an increase of about 30K page views from Halloween blog posts. Upcoming Pet Events – I like to list pet events that I try to or would like to attend. The America's Family Pet Expo has spike my monthly page views in April by upwards of 10K page views. Blog Hops – I've participated in blog hops in the past, but I wanted to get in a consistent routine and started participating in Wordless Wednesdays and Monday Mischief hops
Content - COLBY Annette and I both started using the WordPress Editorial Calendar to help us better organize our blogging schedules. Planning ahead was something we realized was very important as we worked to build a business blog and using the Editorial Calendar Plugin is a great way to get a more visual look at you past, present, and future blog posts. Sorry, but we don't know of an equivalent plugin for the other blog platforms (Blogger, Typepad, etc) WordPress Editorial Calendar Plugin helps you to plan ahead. See all of your posts and when they'll be posted. Drag and drop to change your post dates. Manage your drafts with our new drafts drawer. Quickedit post titles, contents, and times. Publish posts or manage drafts. Easily see the status of your posts.
Content - ANNETTE Working together with PetSmart we decided to try hosting a Giveaway to see if it was something that our readers would like. We'd never done one before, but it was a huge success and everyone really liked it We were careful to choose a product that we really liked and were happy to promote – I'd actually bought the harness for Snoopy before the contest and loved it and really wanted to tell everyone about it – I was delighted when PetSmart said we could give one away!
Content – COLBY As Annette mentioned we were given the opportunity to host a product giveaway as well as review to see how well those types of posts would resonate with our readers We put together a product review post for Martha Stewart Slow Feeder Dog Bowl. Our first blog post was an initial review of the product as well as announcing a giveaway. Our second blog post was our video review along with our final thoughts on the product Our product review had some great results with 68 comments is a very high number of comments for the Puppy In Training blog. 546 pages. I checked stats this morning and in the few weeks since putting together this post we have received an additional 100 page views. These views are coming from some of the SEO tactics we implemented from as a result of our SEO lesson which will talk about more in a few slides.
Build Biz Blog – ANNETTE I'd never viewed Snoopy's blog as a business so it hadn't occurred to me to include a PR Page. For a long time we've been contacted by companies asking us to work with them, but we've never made the step before. Now with the PR page we can tell Brands and PR Managers the type of things we'd be interested in before they contact us. In addition, we can tell them our stats, rather than them having to try and find them, especially as they'll appear differently in lots of different places on the Internet.
Build Biz Blog - COLBY Here's my PR Section. This section includes: Statistics about my blog and social media channels Different advertising options Information about product reviews Different ways to contact
Social Media – COLBY Before we started our social media lesson I did not think much about what I was posting just posting when and about whatever I was thinking at the time. However, after our discussions on Social Media it helped me think more deeply about what I should be posting. Here's a list of some of the important attributes to keep in mind when communicating on your social media channels.
Social Media - COLBY A second area that I did not think much about is your voice and how each Social Media Channel differs. After our meeting and looking over this image I had a better understanding of how I should be communicating with my community on the different Facebook channels Twitter differs from Facebook or LinkedIn. Twitter is for telling people what you are doing at any given moment (eating a donut), Facebook is more for sharing what you like in general (I like donuts), and LinkedIn is for sharing what you’re good at (skilled with donuts). Another good point mentioned about Twitter was the Twitter half life. People won't always see what you post because they won't always be logged in seeing everything coming through their feed.
Social Media – COLBY We were given some great tips on how to best utilize Facebook. I tried all of these on my Facebook page and found a lot of success on all, but posting outside of biz hours and posting on Thu and Fri. I've found success posting updates no matter what time or what day as long as I post something compelling to my readers.
Social Media – COLBY I haven't had as much success with Twitter, but I did try all of these techniques. One things I'd like to add to this list is using Hootsuite or BufferApp which makes it much easier to schedule tweets and facebook updates. In fact I scheduled several updates throughout this weekend to keep my twitter and facebook accounts active just in case I become a little too busy for timely updates. I have also noticed the Twitter half life as I get different readers interacting with my tweets depending on the time they go out.
Social Media – COLBY I had the chance to track and see what types of posts worked best with my Facebook Fans. Some of our most popular updates on Facebook and things that resonate with my readers: Questions and fill in the blanks Cute pictures Caption the picture Guide dog puppy updates
Social Media – ANNETTE It was great to learn how PetSmart approach Social Media – we've been using Facebook, Twitter, Youtube, etc for a while but we've been very random about it... They told us when are the best times to post, so more people will see the post as well as the types of things people may like to see..... I like to post pictures and videos of what Snoopy's up to right now on Facebook and I've just started using Tout for short video clips, which makes it easy to share them on both Twitter and Facebook at the same time. Pinterest is my work in progress project
SEO – COLBY We're not going into a deep discussion about SEO, but there are a couple SEO specific sessions going on at BlogPaws SEO 101 and SEO 201. These are a few things we discussed during our SEO meeting If these look a bit cryptic check out the SEO sessions.
SEO – COLBY One thing that I did implement during my product reviews including this one on the KONG Wobbler was to focus on keywords. When doing product reviews it's fairly simple to find the keyword it's most likely the name of the product. So first think about you keyword then make sure to emphasize, but don't over emphasize (hard to do with product reviews) in your post. Title – this will show up as your title(h1) Keyword in URL Keyword in a heading tag I focused on KONG Wobbler Dog Toy for my keyword and noticed that on some days I rank #1 in the Google Search results. My SEO efforts on this post results in about 10 page views a day related to the Keyword KONG Wobbler.
SEO – ANNETTE The all in one SEO plugin can change the title tag which is relevant in search engines. The meta description is also relevant in Search engines as seen in the next slide.
Blog Buddy - COLBY From the very beginning Annette and I stayed in constant contact updating each other on our progress and bouncing ideas off each other on what we should do and how we could improve our blogs. We found this part of our build a biz blog experience invaluable. Here's a list we put together that we felt help benefit the both of us. If you don't have a blog buddy Annette and I both highly recommend finding one. Especially someone who has a different blog and much different perspectives as Annette and I do with our 2 blogs.
Takeways – COLBY Finally we wanted to put together a short list of takeways that you could implement right away that we thought was very important to your success building a business blog. 1. Make sure your blog is looking professional and how you'd like to present it to brands. 2. Dig into your analytics and find out what blog posts your readers love. 3. Find your voice and find out what your readers enjoy on the different social media channels. This may be different for each channel including your blog. 4. Think about you keywords when posting to your blog and try using the All-in-one SEO plugin to customize your title, meta keywords, and meta description 5. Find a blog buddy!