The document discusses Stark & Stark's experience with starting a law firm blog through the vendor LexBlog. It notes that blogging requires dedication of time to content production and that search engine placement increases gradually over 12-18 months. The firm found blogging embraced by attorneys, with integration of blogs and website, placement on search engines, new business, and increased visibility. Lessons included that hard work is rewarded but increased competition and blogging must be part of a broader business development program.