The document discusses how advertising must evolve to keep up with changes in technology and consumer behavior. It argues that advertising needs to move beyond traditional companies and become media and technology companies. It provides examples of how some companies have started this evolution by using new tools and platforms, questioning the status quo, and opening up their communication.

1. The
Democratization
of Advertising
JasonKeath.com

2. Santa Claus is Real

3. YES Kids Love Santa.

4. Mostly

5. YES Adults Love Santa.

6. EVEN Dogs Love Santa.

7. Just
One
Problem

8. NOW
Everybody is Santa.

9. HOW
Does
the Original
Santa
Keep Up?

10. Psst.
Santa = Advertising
Just go with it.

11. Santa needs A New Sleigh

12. Maybe even a New Suit

13. OK
Enough
Bad
Metaphors

14. WHAT
Does All
This Social Media Crap
Mean for Advertising?

15. Long Story Short…
Advertising
MUST CHANGE

16. The Audience is Bored

17. They are Sheep No More

18. It is Now About Community

19. They Want Innovation

20. They Want to be Involved

21. WHERE
Should
Advertising
Evolve?

22. Consumers Are
The Advertisers.
The Media Channels.
The Content Producers.
Empowered.

23. STOP
Being An
Advertising Company

24. START
Becoming A
Media Company

25. START
Becoming A
Technology Company

26. Train companies. Don’t just
train companies, reinvent
them. Remove silos. Hire social
experts. Build communities.
Stop being the middle man.
Start connecting brands to new
opportunities. Experiment.
Create media. Own media
outlets. Teach media. Build

27. Some
Simple
Examples

28. Compare Old and New
Twitter vs. NY Times
Enough Eye Balls For You?

29. Question the Status Quo

30. Old Ideas with New Tools
Endorsements, influencers, and free samples...

31. Media with Conversation

32. Mindcomet Sent Blogs to Space

33. Pepsi Innovates at Events

34. Fallon Built Social Software

35. BestBuy Opens Silos With
Twitter Service

36. Dachis Opens their
Communication

37. HOW
Are You
Changing the
Future of
Advertising?

38. Thank You
JasonKeath.com
SocialFresh.com
@jakrose