The document discusses several travel bloggers and their blogs. It analyzes the websites, social media presence, content, and monetization strategies of blogs like Lakshmi Sharath, Mridula Dwivedi, Ajay Sood, Archana Singh, and Rachel Jones. It also outlines a strategy for a new travel and lifestyle blog, including blog post titles that will focus on both domestic and international destinations.

1. By Muzammil shaikh
Blogging

2. Blogging topic:Travel
– Competitors
1. Lakshmi Sharath
2. Mridula Dwivedi: Travel Tales from India and abroad
3. Ajay sood:https: Travelure
4. Archana singh: Travel see write
5. Rachel jones: Hippie in Heels

3. Lakshmi Sharath
Website name : lakshmisharath.com
The website is a wellpresented one . It contains all the bloggers blogs. The different blogs are segregated into different
catgegories namely
1. India travel
2. International travel
3. Blogging tips
4. Travel and food
The website has a posts image slider and latest post section towards the lower half of the page.
The website has all social media handle icons with links and and recent tweets and facebook page shown in the
sidebar. The bar also includes the about me section and featured post .
The layout of website could have been stretched and a images in footer could have been added
The website is a decent website

4. Social media handles
– Facebook:The Facebook page associated with the blog is ‘Travel with lakshmi’
The facebook page has around 123k followers and the same amount of likes . Clear and
attractive pictures with stories are posted regularly .
– Twitter:The twitter acc linked the blog is lakshmi Sharath
The blogger is quite active on twitter with a huge number of following and likes and even a
more biger number of tweets.
– Youtube: The channel name is Travel with Lakshmi .The youtube channel is not active since 2
years, the last video was posted on 6th dec 2016 and since then the channel is a dead
channel.

5. Digital Estate
– No digital estate Found
Content
– The pictures used in the blog are clear and real images and not just picked up from some image
website
– The text used in the content is quite clear and is easy to read
– The content in the blogs is interesting as there are new things to see each time and each blog is a big
story about a particular interesting event.
– The blogs have stories about places like goa which is famous for beaches but it is described as a place
for bird watching which is rare.
– The blogs are bifocated into different categories thus making it easier for the reader to read about his
interested place.
– The places have been listing in an alphabetical order to make it easier for the reader the find the
topic.

6. Monetization
– No source of monetization is seen by me as of now on the website.
Shortfalls
– The layout of the website could have been stretched as the space on the sides look a
lot empty .
– The bloggers Instagram handle could have been on the sidebar and footer.
– Regular videos must be posted on youtube in order to gain more and more audience
even from there.
– The places where there are thumbnails on the website is all messed up randomly
placed photos in the middle and aligned pics at the top which looks disturbing.
– No monetizing done on the website even when the blogger has a big audience.

7. Mridula Dwivedi: travel tales from
India & abroad
Website
– The website is attractive as well as well maintained and sorted.
– The website has links and icons of all Instagram handle.
– The website has a sidebar and in the side bar are aboutme categories and different
sections
– Every post has a share button for all social media platforms from google+ to delicious
and reddit.
– The website has an interesting logo on the top as well as the bottom.
– The webite doesn’t show much of the content on the homepage but has a readmore
button incase anyone is eager to read some content.

8. Social media
Facebook
– The facebook account linked is named same a the blog name.
– The account has a decent number of likes and following i.e. 165k
– The photos posted are clear and colourful and meaningful.
– The photos also have some content written above it making the viewer interested giving a glimse
of the blogg yet not showing the main intereting part of it.
Instagram
– Images are posted every 3 days from the last post however stories have been put up daily.
– Great use of ig.tv giving a glimpse of the place and also interacting with the followers.
– The photos quality could have been a little better.
– Link of the blog is given the the insta bio thus driving traffic from the social media handles
Twitter
– The twitter page has decent amount of followers and post are made regularly.

9. Digital estate
– The blogger has a digital estate of two websites
– One website is the main website :Travel tales from India and abroad
– He other website is Gonomad
– The two website direct traffic indirectly from one website to another.
Content
– The font used in the blog is clearly visible .
– The content in the blog is a little text heavy but at the same time is interesting as we get to know
new things about the different places.
– The blog contains parts in which the peoples direct words have been used which is good and
gives a realistic touch.

10. Monetization
– The blog is monetized by an advertise of amazon.com
– Also all her trips to different places are sponsored.
– Also she does branding and reviews for diffent hotels which generates revenue
Shortfalls
– There are too many posts on the homepage making the homepage too long
– The sidebar is too shor as compared to the homepage
– No social media handles shown in the sidebar .
– Post are not regular on some social media platforms.
– The pictures used on social media are not of that great quality and could be
better.

11. Ajay Sood : Travelure
Website: https://www.travelure.in/
– The website in designed beautifully all the elements that are necessary are present such as
earlier post, hot news, popular posts etc
– The website has links and icons of all social media handles
– The website has different blogs categorized into different categories eg. Travel, adventure, vlogs
and style
– The website has a sidebar which is quite informative and includes all info such as about the
blogger featured blog, publishers etc
– Most importantly the webpage has a back to top button

12. Social media:
Facebook:
– The blogger has a decent number of followers and likes on facebook i.e. 9598
– The page is active and posts in about everyday
– The pictures posted are mostly about the places he travels to and surroundings
– The page has link to the blog website thus direting traffic to his website.
Instagram:
– The Instagram page associated with the blog is travelure
– The account has around 2895 followers and 842 posts
– The images used for post are good but could have been of better quality.
Twitter:
– The blogger is most very on twitter.
– Posts in around nearly everyday.
– The account has 3788 followers and 6386 likes.
– The account has the website link in the about me section

13. Digital estate
– No digital estate found as of yet by me
Content:
– The text font used in the blog is easy to read and clear.
– The blog is not text heavy and has more pictures than text which keeps the readers interested.
– The names of places and particular words with importance are written in funky text in order to
gain readers attaintion.
– The blogs contains mostly all the necessary information such as how to get there and all the
specialities .
Monetization
– No source of monetization is seen by me as of now on the website.

14. Downfalls
– The website has a too long sidebar because of which the page looks empty.
– The images used and posted are not of top most quality and upto the mark
– There could have been a digital estate created thus driving traffic to the main
website
– The social media handles could have higher quality picturews posted
– The website has a pop up which shows the related posts which is irritating
– The website could have ads thus monetizing the blog

15. Archana singh : Travel see write
Website : https://www.travelseewrite.com
– The website is a basic one with no sidebar and black and wite theme mostly
– The website contains all the logos and links of social media handles
– The website contains a search option at the top right corner
– There is a logo at the top of the website

16. Social media
Facebook:
– The page name is same as the blog webpage
– The page has around 141287 likes
– The blogger post about everyday mostly
Instagram
– The Instagram handle has over 30k followers and 914 posts
– The images posted are mainly of places the blogger travels to
– The handle has a link to the blog website which would drive traffic to the main website
Twitter
– The account has around 39.7k followers and 6020 likes
– 5-10 Tweets are made everyday
– High quality pictures are used for making tweets

17. Digital estate
No digital estate was found
Content
– The font used in the content is clear and easy to read
– The content is interesting and the pictures make the reader even more
interested
– The pictures used are of great quality
– Every blog has a table of content
Monetization
– The website contains an ad for a company known as digit

18. Shortfalls
– There could be a sidebar at the homepage of the website
– The words with certain importance like names of places etc could have been in
bold font
– The pictures posted on facebook could be more about her and the destination
– A digital estate could have been formed thus driving traffic to all websites
– The could be something fancy the website is quite basic and seems a little
boring

19. Rachel Jones: Hippie in Heels
Website:
– The website is very interestingly designed
– The colour sceme used in the website is blue and all its shades
– The website has logos and links to all social media accounts linked
to the blog
– The website Has a logo on the top of the webpage
– Even the contents of the sidebar are displayed in the page but in a
very different manner

20. Social media
Facebook
– The facebook page has 81468 likes
– The blogger posts on facebook in about every alternate day
– The blogger posts about recent blogs posted by her on her website
– The page has a link in bio to her blog website
Instagram
– The account has 2590 posts and 101k followers
– The images posted on the account are of high quality
– The handle has a link to the blog website which would drive traffic to the main website
Twitter
– The account has 34.1k followers and 2147 likes
– Mostly tweets about 5 times daily
– Tweets about daily life event blog alerts and even current and trending events

21. Digital estate
No digital estate was found
Content
– The content of the blog is written in a very interesting way and is quite attractive and make the reader more inclined towards the blog
– The font used in the blog is easy to read and clear
– The blog does justice towards all the aspects of the topic
– The pictures used are of best quality thus making the reader more interested
– She even linkes each blog to another thus increasing readers of every blog
Monetization
– There are ads about sunway hotels and resorts and travel essentials thus monetizing the blog
– Every blog has different ads that are related to the place
– The blogger sells ebook on her website
– The blogger also does affiliate marketing of hotels or restaurants for booking or reservations for places she talks about in the blog

22. Shortfalls
– The blog has a booking link at each and every place she talks about which
makes it annoying
– The website has social media icons at many places which could have been
better with only one place
– At one place the pictures are aligned towarss the right and there are only 2
pictures it would be better if it were aligned in the center
– The website has a ad of the bloggers ebook at 2 places just below each other
which is not good at all

23. Stratergy
– The blog will be based on a combination of travel and lifestyle
– Most of the competitors focus on event of the place rather than the whole place
– The blog website will have logos/links to all social media handles but only in 2 places i.e top right corner and footer of the
webpage
– The website layout will be similar to the hippie in heels website as I find the website interesting however the website will
not contain repetitive adds like the hippie in heel
– The blog will be of narrate form
– The blog will be based on domestic as well as internationsl places like dubai goa Ladakh etc
– The blog of each place will be posted just before the best season to visit the place eg. Before summer goa ,mid year
Ladakh ,monsoon Mumbai .
– The blogs will be posted twice in a span of one month
– The social media handles will have link to the blog and even every blog posted will be notified on all social media handles
– The website will not have a sidebar and the layout will be stretched thus eliminating the white space at the sides of the
webpage

24. Plan of action
blog titles
– Definitely Dubai
– Paradise for beach lovers: Goa
– Glimpse of paradise: Kerala
– Place of camera ready community: Manali
– Enchanting display of hill stations: Shimla
– The city the never sleeps: New York
– The city of Dreams: Mumbai
– Place to witness true craftmanship: Maysore
– Asias biggest cosmopolitian city: Bangkok
– Switzerland of Asia: Nepal
– Modern Babylon: London
– Go to place for tes lovers: Darjeeling

25. – Showcase of art and culture: Bali
– A romantic destination: Paris
– An Airtraffic hub: Hongkong
– A piece of heaven on earth: Maldives
– There’s nothing like Australia
– Inspiring new ways: South Africa
– Queen of Hill Stations: Mussoorie
– Enormous population of inhabitants: Istanbul
– State of Royals: Rajasthan
– Inexpensive travel Destination: Thailand
– Desert in the skies: Ladakh
– Magnanimous Delhi