Virgin EMI Records is a large conglomerate that owns many record labels and represents popular mainstream artists known worldwide like Rihanna, Jay Z, and Justin Bieber. In contrast, BBK is an independent UK label founded by grime artists Skepta and Jme that primarily features other UK grime artists, though recently signed the large artist Drake, potentially broadening their audience. While mainstream labels appeal more widely, independent labels can still appeal to specific audiences and sign major artists to expand their reach.

1. Virgin EMI Records Vs BBK
Mainstream Vs Independent

2. Virgin EMI Records
• Virgin EMI records are a massive
conglomerate that own many other record
labels. Their artists consist of very popular
singers and rappers who are known
throughout the world. Artists such as Rihanna,
Jay Z, Big Sean, Rick Ross and Justin Bieber.

3. Target audience of Virgin EMI records

4. Rihanna

5. Justin Bieber

6. Jay Z

7. BBK (boy better know)
• BBK was founded by UK grime artists Skepta
and Jme. They are an independent record
label and mainly consists of other UK grime
artists. Recently a massive artist by the name
of Drake has joined this record label.

8. Target Audience for BBK

9. Skepta

10. Wiley

11. Drake

12. Conclusion
• It is clear that artists from mainstream record
labels appeal to a wider range of audiences
while artists from independent record labels
tend to appeal to a more specific audience in
specific places. However independent labels
have the chance to appeal to really big artists
like how BBK did with Drake. This definitely
broadened BBK target audience and gave
them some promotion in other countries and
cities.