SlideShare a Scribd company logo
Collaboration Software 
For the Enterprise
What is a blog? 
A blog is an easy-to-publish interactive journal written in a 
conversational voice 
Its a 2 – way communication channel that fosters 
exchange of ideas, encourages conversations and builds 
communities 
2
Why do Enterprises need blogs? 
» Make internal communications engaging and 
participatory 
» Find, hire and train people inside the organization 
» Converse with customers and partners - Get 
feedback and comments 
» Develop a sense of community amongst employees 
3
Key benefits of Internal Blogging 
» Foster internal collaboration and knowledge sharing 
» Log key company events 
» Provide access to the company's collective intelligence 
» Manage teams and projects 
» Spread company's values, disseminate and explain 
strategy 
» Better identify trends & needs from customer / partner 
interactions 
4
Market Trends 
» Corporate Blogs used to enhance communication & culture in a 
company or externally for marketing, branding or PR 
» CEO Blogs are being used by companies to emerge as thought 
leaders in their industry niche 
» Microblogging is being used by brands to provide customer 
support and listen to conversations around their brands. 
» Question Blogs are used to provide answers to customer’s 
questions 
» Vlogs, Photoblogs & Podcasts convey ideas and thoughts using 
videos, photos and audio as a medium 
5
Unified Collaboration with Cyn.in 
Cyn.in is an enterprise collaboration software, 
that inter-connects your people with each other 
and their collective knowledge, seamlessly. 
Cyn.in combines the capabilities of collaboration tools like wikis, blogs, file 
repositories, micro blogs, videos, instant discussions and other social 
applications into a seamless platform 
6
Unique advantages of cyn.in 
UNIFIED 
» Unified user experience across applications 
» Common feature set & functionality 
» Unified content repository and search 
» Central access for employees, customers, 
partners 
EASY TO USE 
» Intuitive interface 
» Web based access across platforms & devices 
» Cross OS desktop client for instant discussion & 
notifications 
» Integrates with various existing tools 
OPEN 
» GPLv3 based open source codebase 
» Plug-in based extensibility 
» Compliant with various open standards and 
formats 
» XML-RPC / REST RSS / Atom based APIs 
ENTERPRISEY 
» Advanced role based security 
» Highly scalable with clustering support 
» Workflows and rules engines 
» Faceted search, navigation and retrieval 
» Integrated robust app & OODB server 
7
Usage scenarios 
SALES & MARKETING 
• Collaborative proposal creation 
• Best practice management 
• Campaign event / planning 
• Competitive intelligence building 
CUSTOMER SUPPORT 
• Shared knowledge bases 
• Schedule reporting 
• Conversation tracking 
• Document sharing & tracking 
8
Usage scenarios 
RESEARCH & DEVELOPMENT 
• Documentation co-authoring 
• Milestone tracking 
• Rapid knowledge sharing 
• Discussion recording & retrieval 
HUMAN RESOURCES 
• Internal recruitment 
• Rapid new recruit orientation 
• Policy propagation 
• Interactive training 
9
Usage scenarios 
BUSINESS MANAGEMENT 
• Collaborative business strategy 
planning 
• Corporate governance planning 
• Internal mass communication 
• Goal tracking 
ENTERPRISE WIDE 
• Customer involvement & self 
service 
• Cross location file sharing 
• Intra department knowledge flow 
• Ad-hoc team creation 
10
Usage scenarios 
QUALITY ASSURANCE 
• Process definition & training 
• Rapid knowledge propagation 
• Cross departmental interaction 
FINANCE 
• Secure document management 
• Document workflows & tracking 
11
Why users love cyn.in 
» Find files instantly with live search 
» Control your content with rules 
» Protect & secure your sensitive 
data 
» Securely access all your files any 
time, from any place 
» Co-author content with peers 
remotely 
» Create content once; repurpose 
always 
» Find people with relevant 
information 
» Get quicker feedback and 
contributions 
» Take the hassle out of common 
tasks 
12
Why managers love cyn.in 
» Get real-time updates of team 
activity 
» Manage teamwork across 
geographies 
» Stay on top of tasks 
» Effortlessly provide feedback via 
contextual discussions 
» Evaluate and measure team 
contribution 
» Identify experts across teams 
» Create secure workspaces for 
projects 
» Increase accountability 
» Simplify processes with workflows 
13
Why the IT department loves cyn.in 
» Install and deploy under an hour 
» High focus on data security 
» Easy to manage, migrate, upgrade 
» Strong compliance with open 
standards 
» Based on the mature & reliable 
Plone – Zope – Python platform 
» High extensibility through APIs & 
plug-in architecture 
» Revision control & automated 
backups for no accidental data loss 
» Wide choice of virtualized & direct 
to hardware deployment options 
» On – demand option for hassle free 
setups & trials 
14
Why business owners love cyn.in 
» Increase collective knowledge capital 
» Garner & secure organizational 
Information 
» Reduce costs by increasing content 
reuse 
» Unite geographically separate teams 
» Reduce information support costs 
» Better equipped and connected 
workforce 
» Involve your customers, suppliers & 
partners 
» Leverage existing investments on 
productivity software 
» Integrate & extend using open 
standards; no lock-ins 
» Reduce meetings & travel 
» Affordable 
15
Cyn.in On-Premise Enterprise Appliance 
16 
» On – premise software appliance 
» Built in OS, database & application servers 
» Centralized management console 
» Auto updating service 
» Enterprise class professional support 
» Unlimited users / CPUs: ‘CAL free’ pricing
Cyn.in Professional Services 
17 
» Implementation, Development & Customization 
services 
» Consulting Services 
» Training Services 
» Premium Support Services
The future – Our commitment to innovation 
Cyn.in’s goal is to be the ‘synapse’ of a business's knowledge 
infrastructure & invent new ways to connect people to information and 
each other 
R&D POINTS OF FOCUS FOR 2009 – 2011: 
» Create connectors to business apps (CRM, Project Mgt.) 
» Extend connectors to communication tools (IM, E-mail, VoIP) 
» Create device specific client interfaces (iPhone, Blackberry) 
» Interface with productivity tools (MS Office, Thunderbird, G-Cal) 
» Create connectors to social tools (Facebook, Linked-in, Twitter) 
» Enhance rich media in content 
» Customer requested enhancements & features 
18
What people are saying about cyn.in 
19 
“The cyn.in client is a beautiful 
implementation of how microblogging 
could (and perhaps should) work for 
businesses, but it’s the client’s integration 
with the cyn.in team collaboration suite 
that makes it so worthwhile.” 
“cyn.in - Would-be Challenger to heavy 
weights like Google and Yahoo in the 
Internal Enterprise Networks segment” 
“I recommend checking out cyn.in - It could 
make collaborative group work much 
better” 
– Mark Gibbs, . 
Network World . 
“It’s one of the best examples I’ve seen of 
AIR because it brings the full functionality 
of the backend system into a desktop client 
for ease of use and tracking. It’s 
unobtrusive and simple to use, and they 
made it look really good.” 
– Ryan Stewart, . 
Platform Evangelist, Adobe .
Visit 
http://www.cynapse.com/cynin 
to know more

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Blog benefits

  • 1. Collaboration Software For the Enterprise
  • 2. What is a blog? A blog is an easy-to-publish interactive journal written in a conversational voice Its a 2 – way communication channel that fosters exchange of ideas, encourages conversations and builds communities 2
  • 3. Why do Enterprises need blogs? » Make internal communications engaging and participatory » Find, hire and train people inside the organization » Converse with customers and partners - Get feedback and comments » Develop a sense of community amongst employees 3
  • 4. Key benefits of Internal Blogging » Foster internal collaboration and knowledge sharing » Log key company events » Provide access to the company's collective intelligence » Manage teams and projects » Spread company's values, disseminate and explain strategy » Better identify trends & needs from customer / partner interactions 4
  • 5. Market Trends » Corporate Blogs used to enhance communication & culture in a company or externally for marketing, branding or PR » CEO Blogs are being used by companies to emerge as thought leaders in their industry niche » Microblogging is being used by brands to provide customer support and listen to conversations around their brands. » Question Blogs are used to provide answers to customer’s questions » Vlogs, Photoblogs & Podcasts convey ideas and thoughts using videos, photos and audio as a medium 5
  • 6. Unified Collaboration with Cyn.in Cyn.in is an enterprise collaboration software, that inter-connects your people with each other and their collective knowledge, seamlessly. Cyn.in combines the capabilities of collaboration tools like wikis, blogs, file repositories, micro blogs, videos, instant discussions and other social applications into a seamless platform 6
  • 7. Unique advantages of cyn.in UNIFIED » Unified user experience across applications » Common feature set & functionality » Unified content repository and search » Central access for employees, customers, partners EASY TO USE » Intuitive interface » Web based access across platforms & devices » Cross OS desktop client for instant discussion & notifications » Integrates with various existing tools OPEN » GPLv3 based open source codebase » Plug-in based extensibility » Compliant with various open standards and formats » XML-RPC / REST RSS / Atom based APIs ENTERPRISEY » Advanced role based security » Highly scalable with clustering support » Workflows and rules engines » Faceted search, navigation and retrieval » Integrated robust app & OODB server 7
  • 8. Usage scenarios SALES & MARKETING • Collaborative proposal creation • Best practice management • Campaign event / planning • Competitive intelligence building CUSTOMER SUPPORT • Shared knowledge bases • Schedule reporting • Conversation tracking • Document sharing & tracking 8
  • 9. Usage scenarios RESEARCH & DEVELOPMENT • Documentation co-authoring • Milestone tracking • Rapid knowledge sharing • Discussion recording & retrieval HUMAN RESOURCES • Internal recruitment • Rapid new recruit orientation • Policy propagation • Interactive training 9
  • 10. Usage scenarios BUSINESS MANAGEMENT • Collaborative business strategy planning • Corporate governance planning • Internal mass communication • Goal tracking ENTERPRISE WIDE • Customer involvement & self service • Cross location file sharing • Intra department knowledge flow • Ad-hoc team creation 10
  • 11. Usage scenarios QUALITY ASSURANCE • Process definition & training • Rapid knowledge propagation • Cross departmental interaction FINANCE • Secure document management • Document workflows & tracking 11
  • 12. Why users love cyn.in » Find files instantly with live search » Control your content with rules » Protect & secure your sensitive data » Securely access all your files any time, from any place » Co-author content with peers remotely » Create content once; repurpose always » Find people with relevant information » Get quicker feedback and contributions » Take the hassle out of common tasks 12
  • 13. Why managers love cyn.in » Get real-time updates of team activity » Manage teamwork across geographies » Stay on top of tasks » Effortlessly provide feedback via contextual discussions » Evaluate and measure team contribution » Identify experts across teams » Create secure workspaces for projects » Increase accountability » Simplify processes with workflows 13
  • 14. Why the IT department loves cyn.in » Install and deploy under an hour » High focus on data security » Easy to manage, migrate, upgrade » Strong compliance with open standards » Based on the mature & reliable Plone – Zope – Python platform » High extensibility through APIs & plug-in architecture » Revision control & automated backups for no accidental data loss » Wide choice of virtualized & direct to hardware deployment options » On – demand option for hassle free setups & trials 14
  • 15. Why business owners love cyn.in » Increase collective knowledge capital » Garner & secure organizational Information » Reduce costs by increasing content reuse » Unite geographically separate teams » Reduce information support costs » Better equipped and connected workforce » Involve your customers, suppliers & partners » Leverage existing investments on productivity software » Integrate & extend using open standards; no lock-ins » Reduce meetings & travel » Affordable 15
  • 16. Cyn.in On-Premise Enterprise Appliance 16 » On – premise software appliance » Built in OS, database & application servers » Centralized management console » Auto updating service » Enterprise class professional support » Unlimited users / CPUs: ‘CAL free’ pricing
  • 17. Cyn.in Professional Services 17 » Implementation, Development & Customization services » Consulting Services » Training Services » Premium Support Services
  • 18. The future – Our commitment to innovation Cyn.in’s goal is to be the ‘synapse’ of a business's knowledge infrastructure & invent new ways to connect people to information and each other R&D POINTS OF FOCUS FOR 2009 – 2011: » Create connectors to business apps (CRM, Project Mgt.) » Extend connectors to communication tools (IM, E-mail, VoIP) » Create device specific client interfaces (iPhone, Blackberry) » Interface with productivity tools (MS Office, Thunderbird, G-Cal) » Create connectors to social tools (Facebook, Linked-in, Twitter) » Enhance rich media in content » Customer requested enhancements & features 18
  • 19. What people are saying about cyn.in 19 “The cyn.in client is a beautiful implementation of how microblogging could (and perhaps should) work for businesses, but it’s the client’s integration with the cyn.in team collaboration suite that makes it so worthwhile.” “cyn.in - Would-be Challenger to heavy weights like Google and Yahoo in the Internal Enterprise Networks segment” “I recommend checking out cyn.in - It could make collaborative group work much better” – Mark Gibbs, . Network World . “It’s one of the best examples I’ve seen of AIR because it brings the full functionality of the backend system into a desktop client for ease of use and tracking. It’s unobtrusive and simple to use, and they made it look really good.” – Ryan Stewart, . Platform Evangelist, Adobe .