This document provides an introduction to blogging. It discusses that a blog is a type of website written by one person and updated regularly in chronological order. Blogs can be used to help people, market a business, and connect with others. The audience of a blog depends on its purpose but may include communities, those interested in opinion, or clients of a business. Good blogging involves using a clean theme, posting regularly when worth posting, and sticking to the blog's topic. Popular blogging platforms like WordPress make starting a blog easy by allowing free registration and basic customization and posting.

1. Blogging 101
NSWTTCH402A: Apply emerging technologies to communicate with
others
CUF07: Diploma of Screen and Media

2. What is a blog?
 A type of website
 Usually written by one person
 Updated regularly
 Usually arranged in chronological order
 The most recent “post” (blog entry) will be at the top
of the page
 The older posts will be towards the bottom

3. Why should I blog?
 To help people
 To market or promote a business
 To connect with like-minded people
Bonuses:
 Blogging costs little or no money
 Blogging requires minimal ICT skills

4. Who’s going to read my blog?
 It depends on your reason for blogging. Your
audience may be:
 Members of a community with common interests
 People interested in independent opinion
 Clients seeking an informed (or entertaining) view of your
business
 (Anyone, really)

5. OK, you’ve sold me!
So what are the rules of good blogging?
• Use a clean and simple theme
• Post regularly (but not if you have nothing worth
posting about!)
• Stick with your blog’s genre, or topic
• Speak to your audience in a language they
understand

6. How do I start?
Free, popular blogging platforms:
 WordPress
 Blogger
 Tumblr
 Posterous

7. It’s easy-peasy! Let’s try with WordPress:
 Go to www.wordpress.com and register
 Choose your user name wisely – you cannot change it later!
 Write down your user name and password (everyone
forgets)
 Start a new blog and give it a URL or domain, e.g.,
myblog.wordpress.com (This also can’t be changed later,
so what you choose for “my blog” matters)

8. Now you try it
 Go to your dashboard (on the left of your screen)
 Explore a little
 Go to Appearance -> Themes
 Try applying a different theme (Easy, huh?)
 Go to Posts –> New Post
 Write a test headline
 Write a test post
 Publish

9. Created by Verity Chambers as an exercise within TAE40110, Certifcate IV in Training and Assessment