Create a tag and mobilizing your brand with it

1. Microsoft Tag for Retail
More effective merchandising using interactive shelving, signage, and
advertisements
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2. Savvy retailers are finding ways to leverage mobile
internet usage to build their brands, improve
operational efficiency, increase customer satisfaction,
and drive sales. Internet users worldwide are using
their mobile phones for a variety of in-store shopping-
related activities that were undreamed of just a decade
ago.
Microsoft® Tag is a powerful new barcoding technology
that helps you make the most of consumers’ mobile
devices to bridge your brick and mortar marketing
efforts and offline advertising with the digital world. The
small graphical codes can be printed, stuck, or
displayed just about anywhere, and they help
transform whatever they are attached to into highly
interactive and immersive portals.
See how it works for yourself.
Scan any Tag in this presentation to see
sample mobile sites
Microsoft Tag Opportunities for Retail
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3. Transform Gift Cards into Interactive Experiences
Let customers easily check their balance, find the closest store, or view or listen to a message from the gift
giver – and turn those interactions into merchandising opportunities.
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4. Find Retail Locations
Add a Tag to print material to help consumers find your stores. In most cases, your closest store location
can be provided to consumers based on their location when they scan your Tag.
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5. Provide Fast and Easy Access to More Information
Give visitors to your brick and mortar stores immediate access to the same types of in-depth product
information they have come to expect online.
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6. Add Interactive Content to Advertising Campaigns
Magazine advertisers can use Tag to connect with consumers by delivering video to your readers’
phones, opening a store locator app, providing a “scan to buy” opportunity, or offering the chance to
participate in a contest or survey.
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7. Connect Multiple Sales Channels
Link your brick and mortar stores to your online environment, and use Tag to allow shoppers “save” an
item in the store to their personalized online “list,” so they can easily buy the item later. People can also
scan a Tag to “share” product information with friends for advice.
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8. Provide Scan-to-Order Capabilities
Provide the convenience of using an easy-to-browse print catalog with the benefits of an online
shopping experience, including more in-depth product information and the possibility of “one-click”
ordering.
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9. Enhance Shelf Tags
Use Tag to link shoppers to online information from within your brick and mortar stores, and give your
customers quick and easy access to the in-depth information they need to make a purchase decision,
such as product comparisons, details about features and benefits, videos, reviews, and links to other
models.
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10. Enhance Couponing
With Tag, there is no need for physical coupons, because a single Tag on a retail shelf or in-store
signage can deliver coupons to an unlimited number of customers. Tags also offer retailers a flexible
value exchange because you can tie the delivery of coupons or offers to consumer actions.
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11. Personalize Interactions with Your Customers
Tag allows you to gather data about the specific products and promotions customers choose to interact
with so you can present dynamic, personalized offers and programs to them.
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12. Dynamically Update Promotional Campaigns
Utilize Tag’s built-in analytics and reporting capabilities to understand your customers’ interactions with Tag
and dynamically update promotional materials in real-time to reflect current trends.
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13. Built-In Analytics and Reporting Capabilities
Use the analytics and reporting capabilities to understand
and adjust your campaigns in real time.
Count Individual Tag: Chart the number of scans for an
individual Tag within a specified timeframe
See How Tags Perform: Chart the number of scans for all
the active, paused, or frozen Tags within a specified category
Scans Over a Period of Time: Chart the number of scans
for the selected Tags in a category within a specified time
frame
Report by Individual Category: Charts the number of scans
for an individual category within a specified timeframe
Compare Category Performance: Chart the number of
scans for all your Tag categories
Comparative Time versus Scans for Categories: Chart the
number of scans for the selected categories within a
specified timeframe
Heat Map: Charts on a map the number of scans for an
individual Tag within a specified timeframe
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14. Thank You
For more information:
http://tag.microsoft.com/business/retail.aspx
The possibilities for using Tag in retail are limited only by your creativity. Tag can help launch
interactive experiences from your signage, promotional materials, catalogs, and other items,
and it can help integrate your sales channels to provide a more unified experience for your
customers.
In addition, the potential for transforming gift cards and personalizing interactions with
customers is practically endless when you use Tag and its built-in analytics and reporting
functionality.
Get started with Tag today, and make your campaigns more immersive, more measurable, more
effective, and more fun.
Microsoft Tag for Retail
This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED,
IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other
countries.
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