The document discusses augmented reality (AR) applications in the retail sector, highlighting their potential to enhance the shopping experience and streamline sales processes. Key benefits include reducing costs, integrating AR with current strategies, and providing competitive differentiation. It emphasizes the importance of AR in enriching product information and supporting live events.

1. AUGMENTED REALITY
PRESENTED BY:
MS. PINKY SINGH
DR. IRAM SIDDIQUI
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3. AUGMENTED REALITY APPS MARKET
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Source: Market Research Times

4. AUGMENTED REALITY APPLICATION
DOMAIN 4

5. RETAIL SECTOR IN INDIA: AT A
GLANCE
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6. AUGMENTED REALITY IN RETAIL
BUSINESS
 Reduce friction in the selling process
 Integrate AR into existing visualization strategies
 Reduce “hard costs” (e.g., product samples, shipping)
 Support live events and lead generation
 Competitive differentiation
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7. HOW AUGMENTED REALITY CAN
HELP IN RETAIL
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8. Displays additional information
about products shown, enriches
shopping experience
IBM APPS
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10. Thank You
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