Tailor marketing directly to life stage changes in customers such as newlyweds, new parents seeking safer vehicles, or recent retirees looking to purchase their dream car. Follow customers rather than just their vehicles by targeting those receiving frequent service at competing centers or whose asset ownership indicates increased income allowing for new vehicle purchases. Use digital behavior data to identify in-market prospects online searching for or expressing interest in a new car.

1. Tailor marketing for
events related directly
to the customer.
Life Stage Changes
Market to consumers in a state of life
change, such as: newlyweds combining
incomes, new parents seeking safer
vehicles, or recent retirees ready for
their dream car.
Follow the Customer
vs. Follow the Car
Two methods for automotive prospecting
Tailor marketing for
events related directly
to the vehicle.
Follow the CarFollow the Customer
Receiving Service
Opportunity to market to prospects if
using a competing service center, or to
market with new vehicle if repairs have
been frequent.
Asset Changes
Market to consumers who have recently
sold or purchased a home or luxury
item indicating a change in income or
lifestyle.
Changing Ownership
Opportunity to market to new owner
with message of knowing the vehicle as
the original dealer.
Digital Behavior
Use data mining to target in-market
prospects who are using the internet
to search for or express interestin
purchasing a new car.
Leaving Market
Opportunity to market with new vehicle
after current car is sent to scrap.
www.RelevateAuto.com