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September 2009



Creativity through play
A brief introduction to Playgroup
About Playgroup



We believe in creativity through play.
We deliver creative solutions to
problems – from strategy throug...
Why Play?


Play removes boundaries – it frees us
from inhibition, allowing us to be less
self-conscious, more open-minded…
Why Play?




Play enables us to change our
perspective – to try out new
behaviours and thoughts…
Why Play?




And ultimately, it allows us to
think in new ways – to deliver
ingenious creative solutions.
What have we achieved



Application
Unilever
Global internal communications and environment branding
Over 500 projects completed during a 7 year relationship ...
Mercedes-Benz Driving Academy
Brand articulation and launch
Brand conception and execution for a new Mercedes-Benz
Driving...
BBC Future Media & Technology
Immersive online experiences
Websites, microsites and online games that adopt innovative
new...
BT Business
Culture change / internal communications
Highly effective internal communications campaigns designed to
suppor...
WWF
Online public mobilisation campaign to influence G8
Campaign conception and execution to highlight Climate Change as a...
Title Research
Rebrand and brand articulation
Title Research are a specialist probate research company, Playgroup
were ins...
Our clients
Ta kontakt!   Playgroup
              Email: johan@playgroup.com
              www.playgroup.com
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A brief introduction to Playgroup

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We believe in creativity through play. We deliver creative solutions to problems - from strategy through to implementation.

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A brief introduction to Playgroup

  1. 1. September 2009 Creativity through play A brief introduction to Playgroup
  2. 2. About Playgroup We believe in creativity through play. We deliver creative solutions to problems – from strategy through to implementation.
  3. 3. Why Play? Play removes boundaries – it frees us from inhibition, allowing us to be less self-conscious, more open-minded…
  4. 4. Why Play? Play enables us to change our perspective – to try out new behaviours and thoughts…
  5. 5. Why Play? And ultimately, it allows us to think in new ways – to deliver ingenious creative solutions.
  6. 6. What have we achieved Application
  7. 7. Unilever Global internal communications and environment branding Over 500 projects completed during a 7 year relationship – working through Foods and Home & Personal Care divisions, Corporate Communications and many business functions and including bringing the ‘vitality’ mission to life through environment branding at Unilever’s Blackfriars and Leatherhead HQs.
  8. 8. Mercedes-Benz Driving Academy Brand articulation and launch Brand conception and execution for a new Mercedes-Benz Driving Academy aimed at youngsters, including launch materials and a website with a strong social media component.
  9. 9. BBC Future Media & Technology Immersive online experiences Websites, microsites and online games that adopt innovative new technology solutions and provide engaging two-way communication with audiences via different devices.
  10. 10. BT Business Culture change / internal communications Highly effective internal communications campaigns designed to support above-the-line activity and change the attitudes and behaviours of BT Business sales and customer service employees.
  11. 11. WWF Online public mobilisation campaign to influence G8 Campaign conception and execution to highlight Climate Change as a key issue to be addressed at the July G8 summit. Public participation via the 'Face the G8' mini-site and game; including personalised political poster creation, Flickr integration and video content.
  12. 12. Title Research Rebrand and brand articulation Title Research are a specialist probate research company, Playgroup were instrumental in redefining their brand and articulating it through the full range of communications channels, both offline and online.
  13. 13. Our clients
  14. 14. Ta kontakt! Playgroup Email: johan@playgroup.com www.playgroup.com

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