We believe in creativity through play. We deliver creative solutions to problems - from strategy through to implementation.

1. September 2009
Creativity through play
A brief introduction to Playgroup

2. About Playgroup
We believe in creativity through play.
We deliver creative solutions to
problems – from strategy through
to implementation.

3. Why Play?
Play removes boundaries – it frees us
from inhibition, allowing us to be less
self-conscious, more open-minded…

4. Why Play?
Play enables us to change our
perspective – to try out new
behaviours and thoughts…

5. Why Play?
And ultimately, it allows us to
think in new ways – to deliver
ingenious creative solutions.

6. What have we achieved
Application

7. Unilever
Global internal communications and environment branding
Over 500 projects completed during a 7 year relationship – working through
Foods and Home & Personal Care divisions, Corporate Communications and
many business functions and including bringing the ‘vitality’ mission to life through
environment branding at Unilever’s Blackfriars and Leatherhead HQs.

8. Mercedes-Benz Driving Academy
Brand articulation and launch
Brand conception and execution for a new Mercedes-Benz
Driving Academy aimed at youngsters, including launch materials
and a website with a strong social media component.

9. BBC Future Media & Technology
Immersive online experiences
Websites, microsites and online games that adopt innovative
new technology solutions and provide engaging two-way
communication with audiences via different devices.

10. BT Business
Culture change / internal communications
Highly effective internal communications campaigns designed to
support above-the-line activity and change the attitudes and behaviours
of BT Business sales and customer service employees.

11. WWF
Online public mobilisation campaign to influence G8
Campaign conception and execution to highlight Climate Change as a
key issue to be addressed at the July G8 summit. Public participation
via the 'Face the G8' mini-site and game; including personalised
political poster creation, Flickr integration and video content.

12. Title Research
Rebrand and brand articulation
Title Research are a specialist probate research company, Playgroup
were instrumental in redefining their brand and articulating it through
the full range of communications channels, both offline and online.

13. Our clients

14. Ta kontakt! Playgroup
Email: johan@playgroup.com
www.playgroup.com