This topic focuses on effective reporting and its associated challenges while using JMeter. It delves into the importance of metrics and KPIs for effective performance reporting, followed by a brief overview of JMeter's built-in listeners (reporting elements) like Aggregate Listener, Graph Listeners etc. The 3rd and the final part covers the inadequacies of these listeners and use of third party/external reporting tools that provide enhanced reporting (ant + xslt). The new BlazeMeter reporting plugin is introduced as a quick and ready to use solution for JMeter reporting. Sub-topics: * Importance of effective performance test reporting * Typical performance testing metrics * JMeter reporting entities (Listeners) * Shortcomings of existing JMeter reporting elements * Generating advanced JMeter reports using ant + xslt * Building reporting tools frameworks * How the blazemeter reporting plugin can alleviate the challenges in JMeter reports * Details on the blazemeter reporting plugin