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Alan Hunter - Audience engagement: Practical applications beyond buzzwords

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Slides from Alan Hunter, The Times and Sunday Times, at the newsrewired digital journalism conference at Reuters in London on 7 March.

Published in: News & Politics
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Alan Hunter - Audience engagement: Practical applications beyond buzzwords

  1. 1. James Our digital butler Alan Hunter Head of Digital March 7, 2018 @alanhhunter
  2. 2. The numbers 463k subscribers 220k digital only
  3. 3. A word on the personalisation of news... Written by humans Curated by humans Distributed by robots
  4. 4. Our robot has a name – James His job is to deliver the stories readers want, in the format they want, on the platform they want and at the time they want
  5. 5. Engagement index Churn propensity James Section usage data Next Best Action model Recommended content Predictive timing Predictive best format Predictive best channel Readers (phase one: email only) A simplified model...
  6. 6. Email What it means Channels as yet unknown TextPush SocialWeb alert

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