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- 3. 13,738 likes Encourage contribution of posts from specialty departments. Each department has a FB ambassador. Suggest FB campaigns – cool stuff you’ve seen
- 4. Use other people’s ideas! We first saw this on Etsy and applied it to the library-like questions.
- 5. Humor & stereotypes are liked & shared!
- 6. Use your community to guide you with social media best practices – partnerships & neighbors.
- 8. Instagram: started in November 2013. August 2014 = over 1,200 followers Hint: followers heart old photos & cool books
- 9. Work with existing programs in your library system and see how the archives can be involved. #summerread2014
- 10. Try new things! Try again even if it was not successful the first time around.
- 11. Highlight your digital assets.
- 14. Social Media Cross-Promotion Guidelines for Programming Partners SFPL has more than 21,000 online community members across various social media platforms; effective cross-promotions will help maximize awareness for a successful event. Our general hashtag across all social media is #sfpubliclibrary Here are links to SFPL’s social networking accounts: Facebook: www.facebook.com/sfpl.org • Tip: “Like” SFPL’s page first so you can tag our page in your Facebook posts using “@San Francisco Public Library Twitter: twitter.com/sfpubliclibrary • Tip: Tag @sfpubliclibrary in your posts related to your event Instagram: instagram.com/sfpubliclibrary • Tip: Tag @sfpubliclibrary in your posts related to your event YouTube: www.youtube.com/user/SanFranciscoLibrary • Tip: Share your YouTube video links from your event with us so we can link to your video