FindMyDen
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FindMyDen is an app that allows users to search for affordable shared housing accommodations. It provides filters for budget, gender, location, amenities, and more. Users can browse listings of homes provided by hostels, residential buildings, private owners, and others. The app aims to develop a large user base and list thousands of homes within six months by targeting students and young professionals aged 16-30. Revenue will come from paid listings, ads, and lead generation.
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Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer, Mountain Man Lager, also known as "West Virginia's beer" and popular among blue-collar workers. Due to changes in beer drinkers' taste preferences, the company is now experiencing declining sales for the first time in its history. In response, Chris wants to launch Mountain Man Light, a "light beer" formulation of Mountain Man Lager, in the hope of attracting younger drinkers to the brand. However, he encounters resistance from senior managers. Mountain Man Lager's brand equity is a key asset for Mountain Man Brewing Company. The question is whether Mountain Man Light will enhance it, detract from it, or irreversibly damage it.
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El documento describe la evolución del Derecho Internacional Privado a través de la historia. En la antigüedad, cada grupo tenía sus propias leyes y tribunales. Más tarde, los glosadores trataron de armonizar el derecho romano con las costumbres locales. En la Edad Media surgieron teorías sobre la aplicación de la ley personal o territorial. En los siglos posteriores, surgieron diversas escuelas que defendieron diferentes enfoques.
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Harvard Business Case Study on Mountain Man Brewing Company
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FindMyDen
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- 2. Shifted to a new city and tired of the house hunt ??
- 3. Well then here’s an end to all your woes! • Just download the FindMyDen app and scan all the desired locations to get affordable and comfortable housing options
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- 11. Developing a strong consumer base initially Target of 5k downloads in 6 months Have a listing of around 2k homes in 6 months
- 14. Collaborators • Hostels • Residences built by trusts • Private owners • Shared accommodations
- 16. Competition
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- 21. Customer Value • Valuable insights of various accommodations from various locations • Filtered content from around the real estate industry suiting your needs
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- 23. Company Value • Wider access to the market • Immense learning opportunity • Innovation
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- 25. Services • Online support service • Quick resolution of queries • Reviewing of collaborators offerings at equal intervals • Verification of the location listed by the collaborator
- 27. FindMyDen Finding homes outside home
- 28. Incentives • Lucrative discounts • Get Cash backs • Messaging platform to contact owners at free of cost
- 29. Communication
- 32. DISCLAIMER • This presentation has been prepared by Shreyansi Rohatgi in the course of internship under Mr Sameer Mathur