The document outlines a Facebook and PPC advertising plan for a luxury apartment development called Jewel of India in Jaipur, India. The plan includes creating a Facebook page and running targeted Facebook ads. It also includes running Google AdWords campaigns for search and display ads targeting homebuyers in India, the Middle East, Hong Kong, and Singapore. The goals are to generate 400-450 qualified leads at an estimated budget of 500,000 INR and drive 500 fans to the project's Facebook page per month through a 200,000 INR investment in Facebook promotions. An email marketing campaign targeting 300,000 prospects is also included at a 150,000 INR cost. Metrics like click-through rate, cost-per-click and leads

1. Facebook & PPC Plan
Jewel of India, Jaipur by Suncity projects pvt ltd.

2. Residential Luxury Apartments (JOI)
• Ultra luxury condominiums (4/5 BHK)
• 2 Passenger elevators & 1 service elevator per floor
• VRV Air-conditioning
• 24x7 Power back-up
• Huge sit-out balconies
• Modular kitchen
• Fittings & fixtures inspired from Europe
• Attached servant quarter with each apartment
• CCTV surveillance
• Special security measures taken with advanced technology
EXCLUSIVE EXTRA FEATURES:
10 acres of lush green area
Interconnected vehicle-free central landscape
1 km long walking trail
Thematic sit-outs
Active & passive recreational areas
Inviting grand tower entrance lobbies
Welcoming exclusive drop-off areas

3. Why market on Facebook

4. Why
Google Adwords is one of the lowest costing methods to advertise, and the one that is the
most Measureable

5. What all is included in the Plan
• Facebook Page creation for the Project.
• Reaching Target audience (Buyers) from specific cities across India, Middle-
East countries, Hong-Kong and Singapore through Google Adwords
• Targeted Facebook Ads for specific demographics like City, State, Age, Income,
Gender etc.
• Facebook page posts promotion.
• New Landing Page creation on website for both Campaigns to capture
separate leads.
• Lead generation from Facebook messages, comments, followers and website
landing page conversions.
• Tracking the Click through ratio CTR, Cost per click CPC, Cost per Impression
CPI and thus analyzing the ROI for the Google Adwords campaign along with
Facebook Ads.
• User/Visitor engagement on the Facebook page through multiple continuous
activities.
• E-mail blast to over 1 Million Users.

6. What You Get ?
At UVA Digital, We love Data ! We’Re Analytical and Data Driven
Some Facts:
90 percent of homebuyers searched online during their home-buying process.
Real estate-related searches on Google grew 253 percent over the past four
years.
Google made over $100 million in search advertising and 237.9 million Google
ad clicks each day.
Google Adwords is a great way to generate leads and connect to homebuyer
and sellers.

7. Google Adwords
There would be two campaigns one for Search and other for Banner advertisement
through Google Adwords.
Expected Budget : INR 500,000
Expected Cost-per-Click : INR 20 - 25
Expected Clicks : 25,000 to 35,000
Expected Leads : 400 – 450 (Tentative)
Landing Page: The web page where the user would land up once he clicks the Ad
copies. Below are the things which will be on landing page:
 Basic information of the project.
 Offerings : Residential or Commercial
 Photos showing the amenities
 Costing if possible (content)
 Enquiry Form

8. How Google Adwords helps to be on
Top of all Searches

9. Google Adwords for Luxury Apartments
Top 3 Searches for top budget Google Adwords for Luxury Apartments

10. Facebook Page & Promotions
Creation of custom Facebook page for Jewel of India project. There will be a
display picture well aligned with the cover photo to give an aesthetic view.
We will find people/ Relevant Target audience according to their city, country,
profession, work place to like the page and generate maximum leads.
 Enquiry form on Facebook
 Contests and quiz on Facebook
 Facebook Advertising
 Facebook Analytics
Cost Involved : INR 200,000
Results :
Approximately 500 Fans per month.
Brand penetration through FB to a Large audience.
Facebook being search friendly, it will directly show up in Google rankings.
Lead captured through enquiry form on Facebook page.

11. How Facebook Ads are displayed

12. E-mail Marketing
Getting database from publishers and doing E-mail blast for
specific demographics like particular age group, Income
group, city, Country, looking for investments, NRI database
etc.
Cost : INR 150,000
Number of Emails : 300,000
Delivery Ratio : >70 %
Open Ratio : 8 – 10 %

13. Google Adwords for Education campaign
There would be two campaigns one for Search and other for
Banner advertisement through Google Adwords.
Expected Budget : INR 300,000
Expected Cost-per-Click : INR 20 - 25
Expected Clicks : 15,000 to 25,000
Expected Leads : 500 (Tentative)