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Exclusive Luxury Shopping Experience
“Virtual Retail” introduction
ELSE Corp- 2015
©2015	ELSE	Corp	S.r.l. 2
º The Future of Stores & Customer Experience º
Nigel Fenwick
VP & PA Forrester Research
“Physical...
- Blurring of physical and
digital
- Everything connected
- The Experience Economy
- Search for Uniqueness
- More Perceive...
- Body Scanners
- 3D printers
- Virtual Mirrors
- Holograms
- CRM Systems
- eCommerce
- Gesture Tracking
- … the future te...
©2015	ELSE	Corp	S.r.l. 5
Wide range of products
with limitless possibilities
in the virtual universe
º 3D Modelling become...
6©2015	ELSE	Corp	S.r.l.
º The retail is changing… º
RETAIL
7©2015	ELSE	Corp	S.r.l.
º The Rise of Concept Store / Sentimental store º
MANUFACTURING
8©2015	ELSE	Corp	S.r.l.
º The manufacturing is changing… º
SHOPPING
EXPERIENCE
9©2015	ELSE	Corp	S.r.l.
º The shopping experience is changing… º
10©2015	ELSE	Corp	S.r.l.
º Shall we go for e-Commerce In Store? º
11©2015	ELSE	Corp	S.r.l.
º 3D Scanners, 3D Printers, 3D … º
www.else-corp.com
But still…
©2015	ELSE	Corp	S.r.l.
13©2015	ELSE	Corp	S.r.l.
º The Question º
HAVE YOU
EVER FOUND THE
PERFECT
GARMENT?
IT DOESN’T FIT YOU IT IS OUT OF STOCK
YOU WANT IT
“A LITTLE BIT DIFFERENT”
14©2015	ELSE	Corp	S.r.l.
º The Complication º
B...
ADAPTBLE TO
YOUR TASTE
SUITS
YOUR STYLE
ALWAYS
AVAILABLE
FITS YOU
PERFECTLY
15©2015	ELSE	Corp	S.r.l.
º The “Perfect”: Cust...
IN LINE WITH THE
BRAND’S STYLE
CAN BE
CUSTOMIZED
“PERFECT”
TO THE CUSTOMER
16©2015	ELSE	Corp	S.r.l.
º The “Ideal”: Brand V...
17©2015	ELSE	Corp	S.r.l.
º Are we ready for “virtual commerce”? º
BESPOKE
VS.
MADE TO
MEASURE
18©2015	ELSE	Corp	S.r.l.
º Bespoke Tailored & Made to Measure º
PATTERN MAKING
# OF FITTINGS
FABRIC SELECTION
CUSTOMIZATIONS
AVAILABLE
MEETING THE
TAILOR
1
2
3
4
5
19©2015	ELSE	Corp	S.r....
©2015	ELSE	Corp	S.r.l. 20
º Made to Measure in 5 - 50 Years º
“For the next 5 years, I do not see many things happening. I...
©2015	ELSE	Corp	S.r.l. 21
An opportunity for a new retail model…
INDUSTRIAL “MADE TO MEASURE” MADE SIMPLE
©2015	ELSE	Corp	S.r.l. 22
º E.L.S.E. as a Concept º
©2015	ELSE	Corp	S.r.l. 23
º Virtual Retail Service Delivery Model º
MTM & Customisation Initial Payment
Virtual Fitting & ...
Management at 100%
Virtual Retail in the Cloud
©2015	ELSE	Corp	S.r.l. 24
º What E.L.S.E. Does Globally º
ON -DEMAND / SMAR...
Cutting-edge technology ELSE
SaaS Platform, focused on
delivery of an exceptional user
experience and fully supporting
the...
Effective for localizing a
company’s global
presence. (Physically
installed on a target
territory)
©2015	ELSE	Corp	S.r.l. ...
Digital Platform Virtual Platform
Browsing Interacting
Unidirectional Multidirectional
Best Price Best Products
Seasonal C...
©2015	ELSE	Corp	S.r.l. 28
º Facets of E.L.S.E.: Brand Input º
©2015	ELSE	Corp	S.r.l. 29
º Product Basic Customisation logic
©2015	ELSE	Corp	S.r.l. 30
º Product Customization- Shoe example º
Partial Change
Extra
Decor
Basic
Base Model
Fashion Brand’s
Capsule Collection
Brand’s
Customers
software service system streamlines
the entire personalisation proces...
32
©2015	ELSE	Corp	S.r.l.
º Virtual Retail & Fashion Brands
Everyday Luxury
Affordable Luxury
Accessible Core
Premium Core...
©2015	ELSE	Corp	S.r.l. 33
º Virtual Retail as Brand Marketing Strategy º
Experimental
Collections MTM Products Exposure to...
©2015	ELSE	Corp	S.r.l. 34
º MTO & MTM and its Application º
Famous Luxury Brands
Fashion Companies &
Emerging Designers
Fa...
www.else-corp.com
Thank you!
Andrey Golub, co-founder, CTO & COO
a.golub@else-corp.it
©2015	ELSE	Corp	S.r.l.
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Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy

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ELSE Corp Srl. Introduction into Virtual Retail and E.L.S.E. (Exclusive Luxury Shopping Experience) Service Platform.

by Andrey Golub, co-founder, CTO & COO, ELSE Corp Srl- Milan, Italy

Published in: Internet

Introduction into VIRTUAL RETAIL. by ELSE Corp- Milan, Italy

  1. 1. Exclusive Luxury Shopping Experience “Virtual Retail” introduction ELSE Corp- 2015
  2. 2. ©2015 ELSE Corp S.r.l. 2 º The Future of Stores & Customer Experience º Nigel Fenwick VP & PA Forrester Research “Physical must tailor retail experiences to the individual.” Merjin Helle VP SAP America Doug Stephens Founder & President of Retail Prophet Craig Cannon IBM Business Development Manager “Hyper-personalisation has started to grow in 2015 and will become a more important part of the customer experience over the next couple of years” “The whole concept of retail has changed… Once retailers have figured out that out, they can choose from an array of technologies to create new experiences” “By 2020, 15% of the clothing Americans buy will be customized. That is $35 Bn worth in sales in apparel alone.”
  3. 3. - Blurring of physical and digital - Everything connected - The Experience Economy - Search for Uniqueness - More Perceived Value in Customised and Personalised Products Trends impacting fashion retail world ©2015 ELSE Corp S.r.l. 3 º Current Scenario in Fashion Retail º
  4. 4. - Body Scanners - 3D printers - Virtual Mirrors - Holograms - CRM Systems - eCommerce - Gesture Tracking - … the future tech! Tech in the retail realm ©2015 ELSE Corp S.r.l. 4 º Cutting Edge Retail Technology º
  5. 5. ©2015 ELSE Corp S.r.l. 5 Wide range of products with limitless possibilities in the virtual universe º 3D Modelling becomes the new normal º
  6. 6. 6©2015 ELSE Corp S.r.l. º The retail is changing… º RETAIL
  7. 7. 7©2015 ELSE Corp S.r.l. º The Rise of Concept Store / Sentimental store º
  8. 8. MANUFACTURING 8©2015 ELSE Corp S.r.l. º The manufacturing is changing… º
  9. 9. SHOPPING EXPERIENCE 9©2015 ELSE Corp S.r.l. º The shopping experience is changing… º
  10. 10. 10©2015 ELSE Corp S.r.l. º Shall we go for e-Commerce In Store? º
  11. 11. 11©2015 ELSE Corp S.r.l. º 3D Scanners, 3D Printers, 3D … º
  12. 12. www.else-corp.com But still… ©2015 ELSE Corp S.r.l.
  13. 13. 13©2015 ELSE Corp S.r.l. º The Question º HAVE YOU EVER FOUND THE PERFECT GARMENT?
  14. 14. IT DOESN’T FIT YOU IT IS OUT OF STOCK YOU WANT IT “A LITTLE BIT DIFFERENT” 14©2015 ELSE Corp S.r.l. º The Complication º BUT YOU DON’T BUY IT BECAUSE
  15. 15. ADAPTBLE TO YOUR TASTE SUITS YOUR STYLE ALWAYS AVAILABLE FITS YOU PERFECTLY 15©2015 ELSE Corp S.r.l. º The “Perfect”: Customer View º
  16. 16. IN LINE WITH THE BRAND’S STYLE CAN BE CUSTOMIZED “PERFECT” TO THE CUSTOMER 16©2015 ELSE Corp S.r.l. º The “Ideal”: Brand View º
  17. 17. 17©2015 ELSE Corp S.r.l. º Are we ready for “virtual commerce”? º
  18. 18. BESPOKE VS. MADE TO MEASURE 18©2015 ELSE Corp S.r.l. º Bespoke Tailored & Made to Measure º
  19. 19. PATTERN MAKING # OF FITTINGS FABRIC SELECTION CUSTOMIZATIONS AVAILABLE MEETING THE TAILOR 1 2 3 4 5 19©2015 ELSE Corp S.r.l. º Bespoke & Made to Measure º
  20. 20. ©2015 ELSE Corp S.r.l. 20 º Made to Measure in 5 - 50 Years º “For the next 5 years, I do not see many things happening. In 30/50 years you will be measured by a body scanner, the measurements will be sent to a production facility completely run by computers, the suit will be assembled without any human touch and then it will be sent back for trial. The client will try it on and the suit will be loosen or tighten where the client feels it. The suit will be made using nanotechnology that when connected with the client brain will alter itself without any human intervention. Probably the person that will assist you in store will be just a facilitator totally unaware of fashion trends because, for them, you will look at styles and ideas just from famous bloggers on the social media platforms.” Giovanni Luigi Bordone - SCABAL Brand Ambassador E.L.S.E. is working to reach this scenario many years before this prediction:
  21. 21. ©2015 ELSE Corp S.r.l. 21 An opportunity for a new retail model…
  22. 22. INDUSTRIAL “MADE TO MEASURE” MADE SIMPLE ©2015 ELSE Corp S.r.l. 22 º E.L.S.E. as a Concept º
  23. 23. ©2015 ELSE Corp S.r.l. 23 º Virtual Retail Service Delivery Model º MTM & Customisation Initial Payment Virtual Fitting & Cross Sale Final Payment Product Finalisation for initial manufacturing % for tailored manufacturing % € Measures & Information of 3D Avatar Model: #98457 Customer: A. G. Size: 38 Regular Adjust: Points X, Y, T, Z for MTM Virtual Tailoring & Manufacturing
  24. 24. Management at 100% Virtual Retail in the Cloud ©2015 ELSE Corp S.r.l. 24 º What E.L.S.E. Does Globally º ON -DEMAND / SMART MANUFACTURING PRODUCT DESIGN ANALYTICS INDUSTRIAL MADE TO MEASURE SMART SUPPLY CHAIN 3D PRINTING AT THE ENTERPRISE Consumers Manufacturers PRODUCT CONFIGURATOR VIRTUAL SHOPPING 3D BODY SCANNING PERSONALISED CLOTHES STYLE ANALYTICS New Distribution Model Integrable to Any Distribution DesignerBrand Agile Manufacturing Sales Channel Store
  25. 25. Cutting-edge technology ELSE SaaS Platform, focused on delivery of an exceptional user experience and fully supporting the Virtual Retail business model integrated on top of brand’s e- commerce platforms, from I n t e r a c t i v e V i s u a l Merchandising for customised products sales, to ERP & on- demand manufacturing. ERP & Manufacturing Systems 3D V-Shop Interactive Visual Merchandising ©2015 ELSE Corp S.r.l. 25 º E.L.S.E. Technological Platform º
  26. 26. Effective for localizing a company’s global presence. (Physically installed on a target territory) ©2015 ELSE Corp S.r.l. 26 º Virtual Retail Station: Next Generation of Pop - Up Stores º Keep money in the local economy & Create local jobs Protect the environment More affordable in respect of stores -€ A mix of physical and e- commerce in an interactive & highly visual way. Localization Strategy
  27. 27. Digital Platform Virtual Platform Browsing Interacting Unidirectional Multidirectional Best Price Best Products Seasonal Collections Capsule Collections E.L.S.E provides brands with a new solution, taking them from a traditional e- Commerce model to a cross-platform, virtual commerce solution that they can integrate into any environment to sell personalised capsule collections 27©2015 ELSE Corp S.r.l. º e-Commerce vs v-Commerce º
  28. 28. ©2015 ELSE Corp S.r.l. 28 º Facets of E.L.S.E.: Brand Input º
  29. 29. ©2015 ELSE Corp S.r.l. 29 º Product Basic Customisation logic
  30. 30. ©2015 ELSE Corp S.r.l. 30 º Product Customization- Shoe example º Partial Change Extra Decor Basic Base Model
  31. 31. Fashion Brand’s Capsule Collection Brand’s Customers software service system streamlines the entire personalisation process, allowing brands to track and deliver exactly what their customers want, while providing an alluring unicast shopping experience ©2015 ELSE Corp S.r.l. 31 º E.L.S.E. in the Middle
  32. 32. 32 ©2015 ELSE Corp S.r.l. º Virtual Retail & Fashion Brands Everyday Luxury Affordable Luxury Accessible Core Premium Core Superpremium Ultra High End Democratic Fashion Brands Bespoke Industrial INDUSTRIAL MADE TO ORDER Margin Volume DynamicLuxuryBrands
  33. 33. ©2015 ELSE Corp S.r.l. 33 º Virtual Retail as Brand Marketing Strategy º Experimental Collections MTM Products Exposure to Young Talents Unique Limited Edition Items
  34. 34. ©2015 ELSE Corp S.r.l. 34 º MTO & MTM and its Application º Famous Luxury Brands Fashion Companies & Emerging Designers Fast, Affordable & Trendy Allows experimentation Best product at a competitive price Production comes after payment M T O Prevent retail costs Increases brand awareness Boosts brand’s dynamism Attracts new customers without compromising brand’s exclusivity Increments online competitiveness with price - oriented customers M T O M T M +
  35. 35. www.else-corp.com Thank you! Andrey Golub, co-founder, CTO & COO a.golub@else-corp.it ©2015 ELSE Corp S.r.l.

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