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Content marketing success story

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An overview of Spark Creative Marketing's content marketing campaign, which drove a 6-fold increase in website traffic for Zinc Research

Published in: Technology, Business
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Content marketing success story

  1. 1. Up 600% and GrowingA Content Marketing Success Story<br />As told via Skype by Brian F. Singh, <br />President, Zinc Research<br />July 2011<br />
  2. 2. Zinc Research 2010-11 Content Marketing Program<br />Brian F. Singh<br />President, Zinc Research<br />
  3. 3. Preaching, and practicing, Web 2.0<br />
  4. 4. Preaching, and practicing, Web 2.0<br />
  5. 5. Preaching, and practicing, Web 2.0<br />
  6. 6. Preaching, and practicing, Web 2.0<br />
  7. 7. Preaching, and practicing, Web 2.0<br />
  8. 8. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Editorial plan<br />
  9. 9. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Editorial plan<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />Writing & editing<br />Multimedia production<br />Web & social network publishing <br />
  10. 10.
  11. 11.
  12. 12. Articles<br />
  13. 13. Case studies<br />
  14. 14. Video/multimedia features<br />
  15. 15. Slide presentations<br />
  16. 16. News features<br />
  17. 17. Market research insights/best practices<br />
  18. 18. E-Newsletter<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. Blog posts<br />
  25. 25. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Program content<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />
  26. 26. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Program content<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />Program management<br />Publishing schedule<br />Content posting, distribution<br />Performance monitoring, analytics <br />
  27. 27. Web traffic: March 2010-2011<br />
  28. 28. Content marketing campaign period: November 2010 – March 2011<br />
  29. 29.
  30. 30. Thanks for joining us.<br />To see more of Zinc Research’s content offerings, visit www.zincresearch.com<br />For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca<br />or call 877-564-7727<br />

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