Content marketing success story

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An overview of Spark Creative Marketing's content marketing campaign, which drove a 6-fold increase in website traffic for Zinc Research

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  • We have lots of data...
  • Zinc’s reputation...
  • Obviously each organization
  • Obviously each organization
  • As our numbers have shown...
  • The relevancy...
  • We are in full swing...
  • Content marketing success story

    1. 1. Up 600% and GrowingA Content Marketing Success Story<br />As told via Skype by Brian F. Singh, <br />President, Zinc Research<br />July 2011<br />
    2. 2. Zinc Research 2010-11 Content Marketing Program<br />Brian F. Singh<br />President, Zinc Research<br />
    3. 3. Preaching, and practicing, Web 2.0<br />
    4. 4. Preaching, and practicing, Web 2.0<br />
    5. 5. Preaching, and practicing, Web 2.0<br />
    6. 6. Preaching, and practicing, Web 2.0<br />
    7. 7. Preaching, and practicing, Web 2.0<br />
    8. 8. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Editorial plan<br />
    9. 9. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Editorial plan<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />Writing & editing<br />Multimedia production<br />Web & social network publishing <br />
    10. 10.
    11. 11.
    12. 12. Articles<br />
    13. 13. Case studies<br />
    14. 14. Video/multimedia features<br />
    15. 15. Slide presentations<br />
    16. 16. News features<br />
    17. 17. Market research insights/best practices<br />
    18. 18. E-Newsletter<br />
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. Blog posts<br />
    25. 25. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Program content<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />
    26. 26. Zinc/Spark collaboration<br />Strategic planning<br />Program strategy<br />Marketing focus<br />Program content<br />Content development<br />Project research<br />Data & knowledge capture<br />Content production<br />Program management<br />Publishing schedule<br />Content posting, distribution<br />Performance monitoring, analytics <br />
    27. 27. Web traffic: March 2010-2011<br />
    28. 28. Content marketing campaign period: November 2010 – March 2011<br />
    29. 29.
    30. 30. Thanks for joining us.<br />To see more of Zinc Research’s content offerings, visit www.zincresearch.com<br />For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca<br />or call 877-564-7727<br />

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