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Capturing Mindshare with Content Marketing


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Byron White of ideaLaunch and Mike Roberts of Spyfu, offer two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success.

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Capturing Mindshare with Content Marketing

  1. 1. Monthly Content Marketing Webinar October 2010 Capturing Mindshare Byron White ideaLaunch Mike Roberts SpyFu
  2. 2. The Content Planning Process to Capture MindShare
  3. 3. Evaluate the organic market share of keywords and traffic.
  4. 4. Evaluate the competitors’ content marketing tactics and strategy.
  5. 5. Curate the content on-site and off-site and the social conversations on the web.
  6. 6. Find the wants and needs of readers and customers. !  Surveys !  Phone Calls !  Search Box !  Social Media !  Web Analytics !  Keyword Popularity !  Customer Service !  Questionnaires
  7. 7. Use keyword research tools to help find the hot topics and develop keyword silos. ! ! ! ! ! ! ! ! ! !
  8. 8. The SEO plan guides optimization, SEO scoring and performance goals.
  9. 9. The Content Plan guides the content creation and development process.
  10. 10. The Information Plan offers the architectural layout for SEO and content.
  11. 11. The Executive Summary offers a benchmark for performance.
  12. 12. Measure ROI and improved mind share in a variety of ways.
  13. 13. Tagging the published date of content is required for measuring performance. Secrets to ROI Tracking !  Tag Published Date !  Track Link Phrases !  Build Keyword Silos
  14. 14. Track improved listing positions impacted by content deployment.
  15. 15. Track increase in organic traffic impacted by content deployment.
  16. 16. Track increases in time-on-site and return visitors.
  17. 17. Track increases in lead generation interacting with content assets.
  18. 18. Track increased sales impacted by content marketing.
  19. 19. Byron White, ideaLaunch Chief Idea Officer Twitter: @ByronWhite Byron[at] 617-227-8800 x 201 Book Author 101 Content Marketing Tips Speaker Events 2010 BrightTalk Search Engine Strategies PR Web Thrive Inbound Marketing Summit 28 Total Speaking Events Free Content Marketing Tips book here: