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Brandwatch Masterclass: How to Expand Your Dashboard

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NY Masterclass Session, May 8

Published in: Social Media, Technology, Business
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Brandwatch Masterclass: How to Expand Your Dashboard

  1. 1. How to Expand Your Dashboard / With Jackie & Nina Jackie Spallino jackie@brandwatch.com | Tel: (212) 229-2240 May 8, 2014
  2. 2. Contents © 2013 Brandwatch | www.brandwatch.com 2 • Dashboard Customization • Campaign tracking and research • Dashboard best practices
  3. 3. 3 Dashboard Customization © 2013 Brandwatch | www.brandwatch.com
  4. 4. Dashboard Customization/Overview 4 Types of Dashboards • Default • Facebook • Twitter • Demographics © 2013 Brandwatch | www.brandwatch.com
  5. 5. Dashboard Customization/Live example 5 Let’s see how to customize: • Date ranges • Components • Data through filters • Category views © 2013 Brandwatch | www.brandwatch.com
  6. 6. 6 Campaign & Event Tracking Customization © 2013 Brandwatch | www.brandwatch.com
  7. 7. Tagging out data/When you do it 7 Tags/Categories: • Part of greater data set • One “new” keyword • Can be tagged under one umbrella (category) • Location list © 2013 Brandwatch | www.brandwatch.com
  8. 8. Tagging out data/How you do it 8 Live Customization: • Creating & applying a tag • Creating & applying a category • Location list • Key Audience Conversation © 2013 Brandwatch | www.brandwatch.com
  9. 9. 9 Best Practices © 2013 Brandwatch | www.brandwatch.com
  10. 10. Dashboard best practices/What to know 10 • Make a copy! • Share your work! • Slice it up! • Rules are no fun to break! © 2013 Brandwatch | www.brandwatch.com
  11. 11. 11 Questions? © 2013 Brandwatch | www.brandwatch.com

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