The document summarizes discussions from an ISTC Identification Committee meeting on July 14, 2010. It provides background on ISTCs, examples of how they can be assigned and used, and benefits of adopting the ISTC approach, such as enabling the aggregation of publication records across formats. Adopting ISTCs allows measuring the market share of works across multiple publishers and formats more efficiently.

1. ISTC
BISG Identification Committee Meeting
July 14, 2010
July 14 2010
Patricia Payton Patricia.Payton@bowker.com
Roy Crego
R C Roy.Crego@bowker.com
R C @b k

2. Agenda
• Background on ISTC
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• Examples of systems and process flow
• Illustrations of ISTCs already assigned
• Crafting metadata for ISTC
• Benefits of ISTC Approach

3. Background on ISTC
Purpose:
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Enable the unique identification of textual works (in varying formats &
media) and the automated aggregation, collocation, filtering, etc. of
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publication records.
Practical Application:
Identify related works based on content so that websites can display
print, ebook & audio together for customer.
State of Development:
ISO standard since March 2009.

4. Systems & Process Flow
S &P Fl

5. Process of Assigning ISTCs
• During pilot Bowker accepts
During pilot Bowker accepts • Books In Print
Books In Print
Excel files • Book in hand type services
• 10‐12 sample titles • View inside sources
• Only 1 ISBN required
Bowker
Researches &
Researches &
Publisher
Identifies
Supplies File
Product
Groupings
Alternative Path
(If ONIX for ISTC is used)
Bowker Bowker
Processes File Converts ISBN
against ISTC List to Title
Database & Data File
Returns Results
•File loaded to database
•Determines new & existing
works
• ONIX for ISTC standard
•Returns file with ISTC info (Excel
during pilot)

6. BIP: Collates Manifestations of Works
• Title linking logic already in database
Title linking logic already in database

7. Bowker Internal Research
• Beta site for cataloger research
Beta site for cataloger research

8. Linking Works for ISTC
• Allows user to check ISBNs to output
Allows user to check ISBNs to output

9. ONIX ISTC
• Output file for
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uploading
• Shows status of
assignment
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10. ONIX ISTC
• Speadsheets
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accepted during
pilot program
• A
Agency developing
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conversion tool
– ONIX for Books to
ONIX for ISTC
– International
collaboration

11. ISTC Search Beta Site
• Enhancements requested to show associated ISTCs
Enhancements requested to show associated ISTCs

12. Illustrations of ISTCs already
Ill i f ISTC l d
Assigned

13. Crafting Metadata for ISTC
C f i M d f ISTC
This section is based on presentation by
Graham Bell, EDItEUR, July 2, 2010
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14. Already Using “Work” Identifiers?
• Do you model the concept of a parent work?
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– How do you assign multiple parents for derived works?
• Does your logic correspond with ISTC for determining a new
work already?
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– Are abridged audiobooks new works?
– Are illustrated editions new works?
– Is an annually revised publication a succession of new works?
• Same title, same contributors—How do you account for
typos?

15. How Deep Is Your Contributor Storage?
• Works with translators, editors, etc. imply derived
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• Do you store authors of front/end matter?
• What is your policy on et al references?

16. Do You Identify Title Changes?
• Does your metadata include previous title?
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• Does your metadata include ‘excerpted from’, or any
indication of the original language title of a translated work?
• Will titles link if marketing changes a title or subtitle between
editions?
• What if the same work is available in different markets under
What if the same work is available in different markets under
different titles?

17. Do You Use ONIX for Books Edition Types?
• Abridged, adapted, enlarged imply derived
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• Facsimile, unabridged, tie‐in, braille do not
• What are your rules for new? revised? special?

18. If So, You Can Easily Comply with ISTC
• Revise definitions of fields to be in compliance going forward
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• Determine if there are codes and data types you need to start
collecting/storing
• Create or map data to accommodate new concepts
– Work Type
– Origination
– Derivation Type
• Add fields for ISTC storage
– ISTC
– Source ISTC—Allow for multiple occurences
• Consider rolling ISTC changes into ONIX 3.0 work
Consider rolling ISTC changes into ONIX 3.0 work

19. Benefits of ISTC Approach
B fi f ISTC A h
Examples in this section were created in conjunction with Nielsen

20. Example: Single Author/Multiple Publishers

21. Option: Individual ISBN Sales Tell Limited Story

22. Better Option: Measure Market Share by Segment
Better Option: Measure Market Share by Segment
Efficient Sales Tracking by Author

23. BISG Call to Action
• Action 1: Parties that should be involved
– 1‐2 publishers who share rights to single work
– 1 wholesaler
– 1 online retailer
1 online retailer
• Action 2: Focus on subset of content
– Subject area where multiple editions of single work
– International rights holders of single series
– Works by a single author across multiple publishers
– New work in development
New work in development

24. Concurrent Activities
• Start small and measure effects
• Bowker & Nielsen will continue to enhance and promote the
ISTC model
– Collaborate with BIC, library communities , & various European
standards committees
– Major retailers
– Progressive publishers who see potential of adopting the standard
• ONIX 3.0 publisher files available
– Full support capability for ISTC with work identifier
Full support capability for ISTC with work identifier

25. Further Information
• Beta ISTC search function
– http://www.istc‐international.org/html/istc_search.aspx
• ONIX for ISTC
– http://www.editeur.org/files/ONIX%20for%20ISTC/ONIX‐
// / / /
ISTC%20overview%20v1.0.pdf
• BIC/Nielsen seminar in early July
– http://www.bic.org.uk/34/News‐and‐Events/