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Discoverability within Context
   - How Secondary Publishers Add Value
          Andrea Powell, Executive Director, Publishing, CABI
                                           a.powell@cabi.org
What do A&I services do again?
●   Identify appropriate primary literature within specific
    discipline (e.g. life science, engineering, medicine)
●   Acquire content (on an on-going basis)
●   Select relevant items within source documents (i.e. apply a
    quality and relevance filter)
●   Process original content to generate a bibliographic record,
    with controlled indexing, standardised terminology, additional
    terms to aid retrievability and (increasingly) links to full-text
●   Create searchable database for delivery via a multitude of
    platforms and formats
●   And all kinds of other things (of which more later)
CAB Abstracts – an example
●   Subject scope = agriculture, environment & associated
    applied life sciences
●   Coverage = 1910 – 2007 (7.75 million references)
●   Journals covered = c. 8000 per annum (in print or online)
●   Over 50 languages covered, from over 115 countries
●   Non-serial items covered = books, reports, conference
    proceedings, bulletins, Websites
●   New records added per year = 225,000 (vs. 150,000 in
    2000)
●   Controlled vocabulary = CAB Thesaurus
●   Availability = online, CD-ROM, in print, via numerous
    vendors
Oh, and we employ people to do this
Extra indexing terms
added during A&I
process to aid
discoverability
Are A&I services relevant today?
● Don’t web search engines do the same job?

● Don’t publishers make their bibliographic
  information freely searchable online anyway?

● Don’t we all add metadata to our journal articles
  these days and deposit them with CrossRef?

● Isn’t Google Scholar good enough?
The Charleston Advisor says…
“The vast majority of academic literature is found in
the Hidden Web. While Google Scholar has made
valiant attempts to include a range of resources in
this category, it is apparent that coverage leans
heavily on the sciences, rarely includes all the
offerings even from partner publishers and misses
many of the quality resources which are more usually
accessible to scholars through institutional
subscriptions.”
GlaxoSmithKline says…
● Google Scholar is not the answer to all information
  needs:
  ●   Not comprehensive
  ●   Not always up-to-date
  ●   Still in beta!
  ●   Insecure (on the open Web)
  ●   Traditional A&I databases should still be used
● Although Google Scholar has been rolled out on
  the desktop, usage of traditional databases has
  remained stable – it is complementary, not
  competitive
                          Jennifer Whittaker, UKSG, April 2007
Context is King
Specialised A&I databases identify the most relevant
content to match the needs of the user, present it
alongside associated material and, increasingly, add
value to the source information through text mining,
linking and analysis.
A&I services turn “search” into “find”
“On average, respondents claimed that it would take 2.7 times
longer to find and search the relevant literature if they were
denied access to CAB Abstracts”

“In addition, users believed that in using the alternatives, they
would find, on average, only 64% of the information they would
have obtained using CAB Abstracts.”

“The estimated annual benefit to Australia of using CAB
Abstracts is between AUS $473k and $788k”
      - Benefits to Australia of selected CABI products, ACIAR, October 2006
Increasing your content discoverability

                 DO                                   DON’T
●   Provide content freely and          ●   Ask for royalties or usage reports
    regularly and in an appropriate     ●   Forget to apply same rules to
    format (e.g. by providing gratis        online journals and e-books (e.g.
    access to your website or by            for citation) as to print ones
    delivering XML feed)                ●   Place restrictions on use of
●   Let us know of any changes to           abstracts
    your publications                   ●   Publish without an English title
●   Send us your non-serial items       ●   Ask us to use usernames and
●   Allocate DOIs to each item and          passwords to access your content
    deposit them                        ●   Devise your own taxonomy
●   Provide abstracts for everything,
    including books
Plus ça change…
● CAS celebrated its 100th birthday in January 2007
● CABI’s first secondary publication was launched in
  1910 and is still going strong today
● The INSPEC archive dates back to 1898


● but our products have evolved over time in
  response to user needs and the explosion of
  content
Adding value and context
●   Ei – Engineering Village
    ●   user-allocated tags: “bottom up indexing from users”
    ●   users urged to tag any record in Ei Village for public, private,
        institutional or group use

●   CSA Illustrata
    ●   provides web-based access to indexed tables, figures, maps, graphs,
        charts and other images contained in scholarly articles, providing
        researchers with precision, efficiency, and relevance in the data
        discovery process.

●   CAS & STN - STN Viewer
    ●   a new web-based workflow productivity tool. STN Viewer helps
        researchers to manage and evaluate full-text patent documents in the
        STN collection of patent databases.
Adding value and context

● Scopus
  ●   Addition of the “h-index” to cited authors (like an Impact Factor
      for authors)
  ●   Use of visualisation tools around the h-index for monitoring
      author performance
● CAB Abstracts Plus
  ●   Third party full text journals & conferences, focusing on “hard to
      find” content (120 journals & 220 conferences so far)
  ●   CAB Reviews – comprehensive and authoritative analysis of
      developments in a specific subject area
  ●   Scientific data – Distribution Maps, Descriptions of Fungi &
      Bacteria
Using Web 2.0 methods to draw users to
content…. (yours and ours)

● CABI Blog – “hand picked… and carefully sorted”
  ● CABI editors regularly post items that catch their eye,
    drawing attention to hot topics and then referring (subtly)
    to related content in CAB Abstracts
  ● Blog posts are picked up by search engines and other
    bloggers through services like Technorati, Connotea and
    deli.cio.us
  ● Not a “hard sell” but an excellent profile-raising exercise,
    emphasising the scientific skills of CABI staff and
    enhancing our brand
If you can’t beat ‘em…


● CABI lets Google index a large portion of the CAB
  Abstracts database for Google Scholar

  ● Puts our content where the users (not the librarians) start
    their research
  ● Encourages usage of the database within subscribing
    institutions (which the librarians like)
  ● Raises profile of CABI and our products (which we like)
  ● Brings more eye-balls to the full-text (which you like!)
In conclusion
As the amount of published information increases,
and the time people have to spend looking for it
decreases, discovery services are as vital as ever.

Work with secondary services in your discipline to
make life easier for your customers!

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201 ssp discoverability

  • 1. Discoverability within Context - How Secondary Publishers Add Value Andrea Powell, Executive Director, Publishing, CABI a.powell@cabi.org
  • 2. What do A&I services do again? ● Identify appropriate primary literature within specific discipline (e.g. life science, engineering, medicine) ● Acquire content (on an on-going basis) ● Select relevant items within source documents (i.e. apply a quality and relevance filter) ● Process original content to generate a bibliographic record, with controlled indexing, standardised terminology, additional terms to aid retrievability and (increasingly) links to full-text ● Create searchable database for delivery via a multitude of platforms and formats ● And all kinds of other things (of which more later)
  • 3. CAB Abstracts – an example ● Subject scope = agriculture, environment & associated applied life sciences ● Coverage = 1910 – 2007 (7.75 million references) ● Journals covered = c. 8000 per annum (in print or online) ● Over 50 languages covered, from over 115 countries ● Non-serial items covered = books, reports, conference proceedings, bulletins, Websites ● New records added per year = 225,000 (vs. 150,000 in 2000) ● Controlled vocabulary = CAB Thesaurus ● Availability = online, CD-ROM, in print, via numerous vendors
  • 4. Oh, and we employ people to do this
  • 5.
  • 6. Extra indexing terms added during A&I process to aid discoverability
  • 7. Are A&I services relevant today? ● Don’t web search engines do the same job? ● Don’t publishers make their bibliographic information freely searchable online anyway? ● Don’t we all add metadata to our journal articles these days and deposit them with CrossRef? ● Isn’t Google Scholar good enough?
  • 8. The Charleston Advisor says… “The vast majority of academic literature is found in the Hidden Web. While Google Scholar has made valiant attempts to include a range of resources in this category, it is apparent that coverage leans heavily on the sciences, rarely includes all the offerings even from partner publishers and misses many of the quality resources which are more usually accessible to scholars through institutional subscriptions.”
  • 9. GlaxoSmithKline says… ● Google Scholar is not the answer to all information needs: ● Not comprehensive ● Not always up-to-date ● Still in beta! ● Insecure (on the open Web) ● Traditional A&I databases should still be used ● Although Google Scholar has been rolled out on the desktop, usage of traditional databases has remained stable – it is complementary, not competitive Jennifer Whittaker, UKSG, April 2007
  • 10. Context is King Specialised A&I databases identify the most relevant content to match the needs of the user, present it alongside associated material and, increasingly, add value to the source information through text mining, linking and analysis.
  • 11. A&I services turn “search” into “find” “On average, respondents claimed that it would take 2.7 times longer to find and search the relevant literature if they were denied access to CAB Abstracts” “In addition, users believed that in using the alternatives, they would find, on average, only 64% of the information they would have obtained using CAB Abstracts.” “The estimated annual benefit to Australia of using CAB Abstracts is between AUS $473k and $788k” - Benefits to Australia of selected CABI products, ACIAR, October 2006
  • 12. Increasing your content discoverability DO DON’T ● Provide content freely and ● Ask for royalties or usage reports regularly and in an appropriate ● Forget to apply same rules to format (e.g. by providing gratis online journals and e-books (e.g. access to your website or by for citation) as to print ones delivering XML feed) ● Place restrictions on use of ● Let us know of any changes to abstracts your publications ● Publish without an English title ● Send us your non-serial items ● Ask us to use usernames and ● Allocate DOIs to each item and passwords to access your content deposit them ● Devise your own taxonomy ● Provide abstracts for everything, including books
  • 13. Plus ça change… ● CAS celebrated its 100th birthday in January 2007 ● CABI’s first secondary publication was launched in 1910 and is still going strong today ● The INSPEC archive dates back to 1898 ● but our products have evolved over time in response to user needs and the explosion of content
  • 14. Adding value and context ● Ei – Engineering Village ● user-allocated tags: “bottom up indexing from users” ● users urged to tag any record in Ei Village for public, private, institutional or group use ● CSA Illustrata ● provides web-based access to indexed tables, figures, maps, graphs, charts and other images contained in scholarly articles, providing researchers with precision, efficiency, and relevance in the data discovery process. ● CAS & STN - STN Viewer ● a new web-based workflow productivity tool. STN Viewer helps researchers to manage and evaluate full-text patent documents in the STN collection of patent databases.
  • 15. Adding value and context ● Scopus ● Addition of the “h-index” to cited authors (like an Impact Factor for authors) ● Use of visualisation tools around the h-index for monitoring author performance ● CAB Abstracts Plus ● Third party full text journals & conferences, focusing on “hard to find” content (120 journals & 220 conferences so far) ● CAB Reviews – comprehensive and authoritative analysis of developments in a specific subject area ● Scientific data – Distribution Maps, Descriptions of Fungi & Bacteria
  • 16. Using Web 2.0 methods to draw users to content…. (yours and ours) ● CABI Blog – “hand picked… and carefully sorted” ● CABI editors regularly post items that catch their eye, drawing attention to hot topics and then referring (subtly) to related content in CAB Abstracts ● Blog posts are picked up by search engines and other bloggers through services like Technorati, Connotea and deli.cio.us ● Not a “hard sell” but an excellent profile-raising exercise, emphasising the scientific skills of CABI staff and enhancing our brand
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  • 18. If you can’t beat ‘em… ● CABI lets Google index a large portion of the CAB Abstracts database for Google Scholar ● Puts our content where the users (not the librarians) start their research ● Encourages usage of the database within subscribing institutions (which the librarians like) ● Raises profile of CABI and our products (which we like) ● Brings more eye-balls to the full-text (which you like!)
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  • 20. In conclusion As the amount of published information increases, and the time people have to spend looking for it decreases, discovery services are as vital as ever. Work with secondary services in your discipline to make life easier for your customers!